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Making Connections: Using SOA to enable collaboration in travel - IBM

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Conclusion<br />

We have presented two examples show<strong>in</strong>g the<br />

use of <strong>SOA</strong> <strong>to</strong> address strategic <strong>in</strong>dustry problems<br />

<strong>in</strong> the <strong>travel</strong> and transportation <strong>in</strong>dustries.<br />

As we trust our discussion has shown, <strong>SOA</strong><br />

allows fundamental improvement without<br />

fundamental restructur<strong>in</strong>g. By exploit<strong>in</strong>g the<br />

capabilities of <strong>SOA</strong> <strong>in</strong>ternally, as well as with<br />

external entities of all k<strong>in</strong>ds, public and private<br />

<strong>travel</strong> and trade entities can create new<br />

connections and support new levels of <strong>collaboration</strong><br />

and <strong>in</strong>novation. <strong>SOA</strong> can <strong>in</strong>crease the<br />

number of connections and configurations<br />

possible – with benefits that can potentially<br />

reshape the global <strong>travel</strong> and trade <strong>in</strong>dustries.<br />

Technology is not the issue – <strong>SOA</strong> presents a<br />

compell<strong>in</strong>g solution for systems <strong>in</strong>tegration <strong>in</strong><br />

support of <strong>in</strong>tegrated borders.<br />

But precisely because of its scope, <strong>SOA</strong> can<br />

be a little daunt<strong>in</strong>g <strong>to</strong> organizations that have<br />

yet <strong>to</strong> use it. Like anyth<strong>in</strong>g else of this scale,<br />

it should be employed responsibly and <strong>in</strong>telligently<br />

– with a sense of vision, purpose and<br />

strategy. To get started with <strong>SOA</strong>, consider<br />

start<strong>in</strong>g on a small scale and then expand<strong>in</strong>g<br />

as needed <strong>to</strong> meet your <strong>in</strong>dividual requirements.<br />

A recent <strong>IBM</strong> Institute for Bus<strong>in</strong>ess<br />

Value study exam<strong>in</strong>ed 35 large scale <strong>SOA</strong><br />

projects and uncovered some common project<br />

design pr<strong>in</strong>ciples for those gett<strong>in</strong>g started with<br />

this technology:<br />

• Focus on a bus<strong>in</strong>ess problem and use <strong>SOA</strong><br />

<strong>to</strong> solve it. <strong>SOA</strong> is a means <strong>to</strong> an end – not<br />

an end <strong>in</strong> itself.<br />

• Use your first <strong>SOA</strong> project <strong>to</strong> “learn the<br />

ropes.” If it is successful, show it <strong>to</strong> other<br />

parts of the bus<strong>in</strong>ess <strong>to</strong> demonstrate what<br />

can be done with <strong>SOA</strong>.<br />

16 <strong>IBM</strong> Global Bus<strong>in</strong>ess Services<br />

• Beg<strong>in</strong> <strong>to</strong> build new human capabilities. <strong>SOA</strong><br />

requires some specialized skills that entail<br />

a learn<strong>in</strong>g curve. It is usually best <strong>to</strong> start<br />

<strong>in</strong>still<strong>in</strong>g these skills <strong>in</strong> the beg<strong>in</strong>n<strong>in</strong>g.<br />

• Th<strong>in</strong>k long-term. The hardest, most<br />

prolonged and most expensive part of <strong>SOA</strong><br />

is implement<strong>in</strong>g the <strong>in</strong>itial <strong>in</strong>frastructure.<br />

Once that is <strong>in</strong> place, additions or changes<br />

– new systems from new member countries,<br />

for <strong>in</strong>stance – can be made much faster and<br />

less expensively. Over time, the return on this<br />

<strong>in</strong>itial <strong>in</strong>vestment can be substantial.<br />

Whether you build, buy or evolve <strong>to</strong> an <strong>SOA</strong><br />

<strong>in</strong>frastructure, the time <strong>to</strong> start is now. With the<br />

plethora of content standards support<strong>in</strong>g <strong>in</strong>ternational<br />

<strong>travel</strong> and trade already <strong>in</strong> progress,<br />

<strong>SOA</strong> presents a logical technology approach<br />

<strong>to</strong> <strong>enable</strong> these standards and further progress<br />

the safe, profitable, and progressive<br />

movement of people and goods across <strong>in</strong>ternational<br />

borders.<br />

Related Publications<br />

Bar<strong>to</strong>n, Bryan, et. al. “Expanded borders, <strong>in</strong>tegrated<br />

controls: Achiev<strong>in</strong>g national prosperity<br />

and protection through <strong>in</strong>tegrated border<br />

management.” <strong>IBM</strong> Institute for Bus<strong>in</strong>ess<br />

Value. September 2005. http://www-935.ibm.<br />

com/services/us/<strong>in</strong>dex.wss/ibvstudy/imc/<br />

a1022876?cntxt=a1000451<br />

DiMare, Jay. “Chang<strong>in</strong>g the way <strong>in</strong>dustries<br />

work: The impacts of service-oriented architecture.”<br />

<strong>IBM</strong> Institute for Bus<strong>in</strong>ess Value. Oc<strong>to</strong>ber<br />

2006. http://www-935.ibm.com/services/us/<br />

gbs/bus/pdf/g510-6319-01-soa-chang<strong>in</strong>g.pdf<br />

DiMare, Jay. “Service-oriented architecture:<br />

A practical guide <strong>to</strong> measur<strong>in</strong>g return on that<br />

<strong>in</strong>vestment.” <strong>IBM</strong> Institute for Bus<strong>in</strong>ess Value.<br />

Oc<strong>to</strong>ber 2006. http://www-935.ibm.com/<br />

services/us/gbs/bus/pdf/g510-6320-soa-roi.<br />

pdf

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