Prospectus - Notowania

Asset Gathering
51
>> Group Results
Retail
In Italy Fineco Bank continued to improve existing services with a special focus on optimizing the performance of the
technological platform.
In H1 2009 two sales and advertising campaigns, which began last year, continued successfully: the Soddisfazione
campaign, which used large advertising placards in major Italian metropolitan areas and the Internet as advertising
channels, and the Member Get Member campaign in which Fineco Bank offers rewards to its customers for introducing
friends who open current accounts at the bank. This sales initiative made it possible to bring in about 18,000 new customers
in five months by leveraging the high percentage (93%) of Fineco customers who are satisfied with the service offered.
Until September 2009, Fineco generated a net inflow of deposits of €910 million and assets of €32 billion (+10.2% over
December 2008). Due to its network of financial consultants, Fineco was ranked 2nd by Assoreti for the period in terms of
balances and net deposits.
With regard to online trading, Fineco is ranked first in terms of third-party account business volume in major markets (MTA,
TAH, S&P/MIB Futures and Mini S&P/MIB). Finally, Fineco Bank reported about 21 million trading transactions representing
a 37% increase over the previous year, and exceeded 651,000 current accounts resulting from a 2% increase over the
previous year. It was also ranked first in terms of the number of transactions in the equity segment with 9.23% (source:
Assosim, latest information available for H1 2009). In short, Fineco Bank is a market leader 3 as a broker in Italy with a total
of 19.8 million transactions. Furthermore, Fineco Bank is the largest European broker in terms of the number of executions
and the wide range of products offered in a single account.
The DAB Group, which operates through DAB Bank in Germany and DAT Bank in Austria, expanded its trading and
consulting business by strengthening its leadership as a broker and winning the Brokerwahl prize as the Best German
Certificate Broker. Figures for the end of September 2009 confirm 15% growth in balances over the previous year end,
bringing assets to €22.5 billion due mainly to a net inflow totalling €1,174 million. Starting at the beginning of this financial
year, DAB launched a sales campaign aimed at obtaining new retail customers (B2C) by offering special return conditions on
accounts and trading commissions that made it possible to bring in 12,500 new customers. In the first nine months of 2009,
DAB Bank in Germany completed 2.2 million transactions and DAT in Austria completed 800,000 transactions.
3 Source: Assosim - “Rapporto periodico sui dati di negoziazione degli associati ASSOSIM sui mercati gestiti da Borsa Italiana S.P.A.” – June
2009”