Prospectus - Notowania

With regard to sales-related initiatives, at the beginning of 2009, in order to mount a broader, more specific campaign
against emerging social difficulties and to support the purchasing power of households, which were affected by the
economic and financial crisis, UniCredit Family Financing Bank launched Insieme 2009, an initiative aimed at helping
families in difficulty make their mortgage payments. In the first nine months of 2009 the initiative generated over 6,500
approved applications that allowed applicants to suspend mortgage payments for 12 months at no cost. Another initiative
aimed at mortgage holders was the Suspension of Mortgage Payments for Abruzzo Region Earthquake Victims,
which, starting in April, allowed about 2,000 customers living in the disaster area to suspend the ongoing debiting of loan
repayment instalments (mortgages and personal loans) with the UniCredit Group. The suspended instalments will be
deferred to the maturity of the loan with no additional charges for the customer, and will be paid at the end of the
amortization schedule. Finally, UniCredit Family Financing Bank signed the ABI-MEF Agreement, whose goal is to provide
customers with a reliable tool for reducing and stabilizing variable-rate mortgage payments. About 17,000 customers have
already signed up for this agreement, confirming its high degree of customer approval.
As regards consumer credit products, out of a total balance of €7.4 billion, through the end of September new business was
generated (personal loans, special-purpose loans, revolving credit cards and loans against wages) of €2.7 billion (-11%
y/y), including €1.8 billion from the banking channel, which was down 13% from 2008, while the non-banking channel
contributed about €900 million in new business, whit 7.6% decrease from 2008, thereby increasing its contribution to new
business to 31% (+1% y/y). The market share of total new business in the banking industry was about 9% higher than in
September 2008. Looking in greater detail at the contribution of various products, in the first nine months new personal loan
business totalled about €1,630 million (-16% y/y), new revolving credit card business was €362 million (-14% y/y) and loans
against wages totalled €307 million (+12% y/y). In the area of special-purpose loans, the most significant contribution came
from car loans, which grew significantly in terms of volume (€370 million in special-purpose car loans, -5% y/y).
With regard to product development, after the launch of the UniCreditCard Extra Revolving Card and the CreditExpress
Dynamic personal loan in H1 2009 with "instalment skipping," "instalment changing" and "reloading" features, in Q3 2009
the new Credit Express Premium product was launched which rewards good behaviour with an annual rate cut of 100 bps
promoted in various sales channels with dedicated advertising materials.
As regards sales initiatives, in the first nine months of the year, new sales initiatives were developed for the mortgage,
personal loan and revolving credit card segments. The aim is to strengthen the Company's position in the market and to
maintain high profitability in the banking and non-banking channels despite continued weak market conditions. The main
initiatives include Diagnostico mutui, a tool focused on a critical review of all phases of the loan application management
process (pre-disbursement, disbursement, post-disbursement, post-sales) with the goal of implementing changes and
making improvements in each phase. The new revaluation process and the Silver Bullet initiative are also significant.
These measures are aimed at improving synergies with the Retail sales network in order to optimize customer profiling and
increase the loan application approval rate.
On the other hand, in the foreign market there are continued efforts to develop and consolidate international initiatives. In
Q3 2009 the Munich branch continued its operations in the credit card segment with the issuance of about 38,000 new
cards, reaching a level of over 184,000 cards for a total of over €157 million in business volume. In addition, the distribution
of personal loans continued through HVB branches with disbursements of €268 million. In Bulgaria, the subsidiary UniCredit
Consumer Financing AD continued its growth trend by making more than €34 million in loans since the beginning of 2009,
consisting of special-purpose and personal loans. In Romania, the subsidiary UniCredit Consumer Financing IFN has
gradually expanded the business of distributing personal loans through the branches of UniCredit Tiriac Bank with total
disbursements of €44 million.
CONSOLIDATED INTERIM REPORT
AS AT SEPTEMBER 30, 2009
50