Prospectus - Notowania

Retail Network Austria
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Retail
With regard to the mass market segment, in Q3 2009 Bank Austria launched new initiatives in the branch network. To
help the branch network bring in new customers, it launched a sales campaign that provides commission-free current
accounts until the end of the year for new current account customers. Furthermore, as is the case each year from
September to November, the bank resumed its sales campaign targeting students with the aim of making it easier to bring
in this customer segment. Under this initiative, any student who opens a new current account will receive a free laptop case.
In Q3 2009 the Personal Banking segment in Austria continued to offer investment products that meet the growing need
of customers to invest in simple, safe products, including those with guaranteed principle, with the support of specific
marketing and advertising campaigns. However, the growing demand of customers to benefit from the growth in stock
markets in a very low-interest-rate environment gave Bank Austria an opportunity to reintroduce the range of Pioneer
Austria guarantee funds. In October, Bank Austria marketed PIA Amerika Guarantee 10/2016, a product which has been
well received by customers due to its 7-year term, 100% guaranteed principal and a minimum return guaranteed at maturity.
In traditional savings, as a result of the Kapitalsparen and ErfolgsKapitalfix products with attractive interest rates and
maturities, Bank Austria saw volumes increase by 2.5% in Q3 2009 and by 7.5% from the beginning of the year. Bank
Austria issued four other Fixed Floater bond, simple, with attractive terms and with a 4-6 year maturity that generated very
interesting sales results.
Bank Austria broadened its range of products in the insurance area. It continued to offer the product called S.M.I.L.E.
Garant II (an index-linked, single-premium, guaranteed-principal insurance product), which generated €38 million. In
addition, Bank Austria continued to market two guaranteed-principal insurance products launched in Q2 2009: The Active
Capital Garantie 2019 with guaranteed repayment of 140% of principal invested at maturity and Active Cash Garantie
2019 with guaranteed monthly repayments and a minimum guaranteed repayment of invested principal at maturity; these
products generated investments of €142 million at the end of Q3 2009. With regard to recurring premium products, Bank
Austria has maintained its focus on a traditional insurance product called Vorsorge Plus Pension, which generated €5.8
million in recurring premiums in the first nine months of 2009.
In the small business segment, Bank Austria continued to invest in the training of its consultants in order to become one
of the best banks in Austria in the area of consulting. In the area of managerial skills, it continued the workshop called
Solutions 4 Affluents and Small Business with a focus on the development of consulting and sales skills aimed at the
diversification and safety of customer portfolios, and in the area of technical skills . In addition, in 2009 about a third of all
affluent and small business consultants are attending a training course with a final exam that will allow attendees to receive
certification as a Certified Financial Advisor from the Frankfurt School of Finance and Management which certifies
superior skills in the area of financial consulting services. September saw the launch of the new insurance product called
Die Bausteinpyramide, which is dedicated to small business customers in order to cover many of the business risks of
entrepreneurs.
UniCredit Family Financing Bank
The international financial crisis had an impact on the mortgage and consumer credit businesses resulting in reduced
demand and increased credit risk. UniCredit Family Financing Bank, which is the Retail SBA's bank specializing in these
two businesses, took measures to maintain profitability in the mortgage portfolio and to strengthen the position in the
consumer credit market.
In September 2009, UniCredit Family Financing Bank had a total of about €65 billion in mortgages. In the first nine months
of the year, new mortgage business totalled about €1.9 billion, a sharp decrease from the previous year (-75% y/y) due to
the combined effect of a decrease in mortgage demand owing to the downturn in the real estate market and a greater focus
on the credit standing of customers. The market share of all new loans in the industry was about 7%. The banking channel's
contribution to new mortgage business was 61%, whit light increase from the same period in 2008, confirming its role as the
main distribution channel. Customers preferred fixed-rate mortgages, which represented about 63% of new mortgages, a
decrease over the figure of 91% in the previous year and 71% in the first half 2009.