Prospectus - Notowania

At national level, also considering the corporate and private banking branches, the
UniCredit Group is ranked second as far as geographical presence is concerned,
measured by the network of branches, with a market share of 14.7%. Finally, in
relation to Austria and Germany, said market share at consolidated level stood at 6.6%
and 2.1% respectively 17 .
(b) CEE countries
Despite the international crisis, the banking market in CEE countries today represents
a sector in which the penetration of the financial system is still rather limited
compared with countries in the Euro area, while the process of economic and financial
convergence is set to continue.
According to estimates drawn up by the International Monetary Fund, CEE countries
will have a rate of recovery from the economic crisis on average above that of
countries in the Euro area, with average growth of around 1.8% expected in 2010
compared with average growth of 0.3% in the Euro area 18 .
The UniCredit Group holds a primary role in many of the 19 CEE countries where it
operates, ranked among the top 5 operators in the majority of the 19 countries in terms
of total assets. Erste, Raiffeisen, KBC, Société Générale, Intesa Sanpaolo and OTP are
the main international banking group competitors of the UniCredit Group in CEE
countries, and compared with some of them the UniCredit Group benefits from greater
diversification. In certain countries, state-owned or local privately owned banks hold a
significant position. In particular, the Group’s main competitors in Poland are PKO
BP, Commerzbank, ING and AIB.
The table below shows the market share in terms of total assets, and the position of the
UniCredit Group in the main CEE countries in which the Group was active as at
December 31, 2008.
Country UniCredit % share UniCredit Ranking
Poland 12.7% 2
Bulgaria 15.8% 1
Croatia 24.3% 1
Bosnia 19.1% 2
Ukraine 6.5% 3
Czech Republic 6.9% 4
Turkey 9.0% 5
Slovakia 7.4% 5
Kazakhstan 8.3% 5
Hungary 6.2% 7
Slovenia 6.1% 4
Serbia 5.0% 6
Romania 5.5% 6
Russia 2.1% 7
Source: UniCredit Group data processing, CEE Strategic Analysis, July 2009.
17
Source: UniCredit elaboration of data from the central banks of the respective countries.
18
Source: World Economic Outlook, October 2009, Statistical Appendix, Tables A2 and A4, pages 170 and 174
(http://www.imf.org/external/pubs/ft/weo/2009/02/index.htm).
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