Prospectus - Notowania

(b) PMI, for corporations with an annual revenue up to €50 million;
(c) Corporate Banking, for corporations with an annual revenue higher than €50
million;
(d) Private Banking, for clients with capital higher than €500,000.
Implementation of the project business initiatives can be supported by a different organisation
of the network and the bank on the territory – to be carried out by means of a corporate
simplification which provides for the merger of the main Italian banks of the Group with the
Issuer, as well as institutions of “territorial areas”, whose managers will have the task of acting
as a point of reference for relations with the main institutions.
It is expected that the contents of the project could be defined in the first few months of 2010
and submitted to a resolution of the Board of Directors’ Meeting of the Issuer approximately in
the month of March 2010, while implementation of the project, if approved, is expected to take
place at the end of 2010, in line with the approval timescale of the competent authorities.
6.7. Main markets and competitive position
The UniCredit Group enjoys strong positioning in the European setting and has a presence in
22 countries with its distribution network. In addition to a widespread geographical presence,
the banks of the UniCredit Group can boast that they are strongly rooted in the local reference
areas, as shown in the analysis of geographical market shares in countries where they are
established with regards to balance sheet assets, loans and deposits.
(a) Credit intermediation activities in Italy, Germany and Austria
The Group holds a competitive position of key significance in Italy, Austria and
Germany, where it is ranked among the top three banking groups operating in the
market in terms of total assets. In particular, in Italy the Group is in a position of key
relevance together with Intesa Sanpaolo, while it is the third ranked private bank in
Germany, behind Deutsche Bank and Commerzbank. Finally, in Austria it has a
leading position together with Erste Group.
As at September 30, 2009, the market share in terms of loans stood at 13.1% in Italy,
3.6% in Germany and 16.6% in Austria.
With reference to customer deposits, UniCredit boasts a market share of 12.2% in
Italy, 3.7% in Germany and 15.5% in Austria.
On the distribution front, the banks of the UniCredit Group operating on the Italian
market are strongly rooted in the respective local reference areas, as shown in the
analysis of geographical market shares in the regions where they are set up.
As indicated in the table shown in Paragraph 6.3(a) of this Chapter, as at December
31, 2008, the UniCredit Group was the leading group in terms of the number of bank
branches in Emilia Romagna, Friuli Venezia Giulia, Lazio, Molise, Sicily, Veneto and
Umbria. The Group also has a rather significant presence in Campania, Liguria,
Piedmont, Puglia and Valle d’Aosta, where it has more than a 10% share of total bank
branches.
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