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Prospectus - Notowania

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FinecoBank is a leading bank in the sector in Italy and the top broker in terms of the<br />

numbers of orders carried out in the first half of 2009 15 . With head office in Milan,<br />

FinecoBank was formed in 1999 and was the first company to offer online trading<br />

services in Italy, growing rapidly from pioneer to market leader 16 .<br />

DAB Bank is a leading German bank in security trading services, and serves both<br />

individual and professional investors. DAB Bank’s head office is in Munich and was<br />

formed in 1994 as the first German discount brokerage firm.<br />

Direktanlage.at, a subsidiary of DAB Bank, is active in Austria as a discount broker<br />

and also provides investment consultancy services for individual and institutional<br />

customers. With head office in Salzburg, Direktanlage.at operates through a network<br />

of seven branches in Austria.<br />

(e) The ATM network and the virtual channels<br />

Hand in hand with the traditional distribution channels (networks of branches and<br />

advisors), the UniCredit Group has developed an extensive multimedia network<br />

composed of ATM terminals (bancomat) and home banking.<br />

As at September 30, 2009, the UniCredit Group’s ATM network included almost<br />

9,600 bancomat terminals in Italy, Germany and Austria, placed at the branches of the<br />

UniCredit Group banks or in the immediate vicinity, linked to the interbank network<br />

of ATM terminals. The ATM network is able to offer UniCredit Group customers a<br />

complete service which makes possible, inter alia, not only the traditional cash<br />

withdrawal, but also allows customers to carry out credit transfers, top up phone cards<br />

and pay utility bills.<br />

6.4. Key factors relative to the operations and main activities of the UniCredit Group<br />

According to its management the UniCredit Group, thanks to a direct and widespread<br />

geographical presence in 22 countries, extensive diversification in its activities and an<br />

organisational structure which combines business segments and geographical areas, enjoys<br />

unique strategic positioning in the European and international banking landscape.<br />

The Group’s objective is to fully exploit the potential of its network, creating value in all<br />

business segments in which it operates and grasping the opportunities for growth that present<br />

themselves, with constant focus on risk management and cost control.<br />

The underpinning elements which have allowed the UniCredit Group to develop and achieve<br />

its current position in the European and international banking landscape can be summarised as<br />

follows:<br />

• rooted geographical presence in 22 countries: the UniCredit Group is now able to fully<br />

exploit the opportunities deriving from its direct and rooted presence in 22 countries<br />

with representative offices and branches in 28 international markets. The UniCredit<br />

Group can boast a position of primary importance in terms of the number of branches<br />

in Italy, as well as a consolidated presence in some of the wealthiest areas of Western<br />

15 Source: ASSOSIM processing on Borsa Italiana data, classification of the ASSOSIM brokers in the “Shares” division.<br />

16 Source: ASSOSIM processing on Borsa Italiana data, classification of the ASSOSIM brokers in the “Shares” division.<br />

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