Prospectus - Notowania

Private Banking Business Unit (which includes Private Banking Network Italy, Germany
and Austria).
• Product Line, responsible for the centralised development of products/services:
Household Financing Business Unit, CIB Financing & Advisory Business Unit, Markets
Business Unit, Global Transaction Banking Business Unit (“GTB”), Leasing Business Unit
and Asset Management Business Unit.
• Key Business Function, responsible for definition of the strategies/marketing activities for
the customer segments within its competence such as, for example, Global Retail
Marketing & Segments, CIB Strategy and Marketing.
• Service Line, responsible for maximising the quality of the services offered, mainly
through the Group Global Service Factories: ICT, Global Operations Services, Workout
Services - which report to the Group ICT Business Unit & Operations BU - and Real
Estate.
• Key Service Function, responsible for maximising the quality of the services within its
competence such as, for example, Global Sourcing, Security and Lifelong Learning Centre.
The Retail and CIB&PB SBAs are predominantly broken down into Business Line, Product
Line and Key Business Function for the perimeter within their respective competence.
The GBS SBA is prevalently subdivided into Service Line and Key Service Function to support
the business. In addition, the Organisation and Group Identity and Communications (both
Competence Lines) functions of guidance, support and control report to the GBS SBA, in
relation to the prevalence of the service profiles/business support.
6.3. Distribution network
As at September 30, 2009, the UniCredit Group availed itself of a distribution network made up
of 9,892 branches, including 4,263 retail branches in Italy, belonging to UniCredit Banca,
UniCredit Banca di Roma and Banco di Sicilia, 616 retail branches in Germany, belonging to
HVB, 297 in Austria, belonging to BA and 3,936 branches in CEE countries. This distribution
network is completed by a network of 2,681 financial advisors and 1,179 private bankers which
operate through FinecoBank and the Private Banking Business Unit respectively.
In fact, the distribution strategy of the UniCredit Group is based on a multi-local approach
which allows the UniCredit Group to establish itself as an operator with a local mission in all
the markets in which it operates, entrusting UniCredit Group banks with the responsibility of
managing the distribution network and customer relationship methods.
The UniCredit Group offers its products and services through multiple direct channels:
• the country-wide network of UniCredit Banca, UniCredit Banca di Roma and Banco di
Sicilia retail branches;
• the network of corporate branches in Italy, Germany and Austria;
• the network of branches located in Western, Central and Eastern Europe;
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