Prospectus - Notowania

6. OVERVIEW OF THE ACTIVITIES
6.1. The main activities of the UniCredit Group
6.1.1. Introduction
The UniCredit Group is a leading global financial group with a deep-rooted presence
in 22 countries, via representative offices and branches on 28 international markets
and a total of 179,047 employees (corresponding to 166,421 FTE) as of September 30,
2009.
The Group enjoys a position of primary importance in terms of the number of
branches in Italy, as well as a consolidated presence in some of the richest geographic
areas in Western Europe (such as Germany and Austria), and covers a role of primary
standing in terms of total assets in many of the 19 CEE countries in which it operates.
As at December 31, 2008, the UniCredit Group held a market share in terms of
branches equating to (i) 14.7% in Italy 9 , (ii) 2.1% in Germany 10 , via HVB, and (iii)
6.6% in Austria 11 , via BA.
In the financial year closed as at December 31, 2008, the UniCredit Group generated
revenues for €26,866 million, 41% of which attributable to the Retail sector, 24% to
CIB, 26% to CEE and Poland’s Markets, 5% to Private Banking and 4% to Asset
Management. In detail, during the financial year closed as at December 31, 2008, Italy
contributed 44% to the total revenues of the UniCredit Group, Germany 15%, CEE
countries 18%, Austria 10% and Poland 8%.
As at September 30, 2009, the UniCredit Group had generated revenues for the first
nine months of the year amounting to €21,129 million, leading to net profit of €1,331
million.
Furthermore again as at September 30, 2009, with total assets of €958 billion, the
Group developed more than €590 billion in direct deposits from customers and
securities and total loans to customers amounting to €565 billion.
The UniCredit Group’s asset portfolio is widely diversified by sector and geographic
area – with a strong focus on commercial banking activities – and includes loan
brokerage activities, asset management (asset management and private banking),
brokerage on international financial markets (sales & trading), investment banking,
leasing, factoring and bancassurance activities (the distribution of insurance products
via its branches).
The organizational structure of the UniCredit 12 Group is based on three Strategic
Business Areas co-ordinated by three different Deputy CEOs. The SBA are: (i) Retail;
(ii) Corporate & Investment Banking and Private Banking; and (iii) Global Banking
Services. CEE and Poland’s Markets are subject to a project for the implementation of
9 Source: UniCredit processing on Bank of Italy figures.
10 Source: UniCredit processing on Bundesbank figures.
11 Source: UniCredit processing on Oesterreichische Nationalbank (OeNB) figures.
12 For greater details on the organizational structures see the following Paragraph 6.2 of this Chapter.
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