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7. Demands for greater scrutiny, transparency and accountability across all sectors <strong>of</strong><br />

society will endure. At the same time, advances in information technology raise<br />

cultural questions about security, surveillance, control, access, privacy, crime,<br />

taxation, propaganda and social colonisation.<br />

8. Changing communal identities and networks, whether religious, political, interest or<br />

ethnic, will pose a range <strong>of</strong> challenges for governance, using opportunities afforded<br />

by globalisation and the opening <strong>of</strong> civil society. Concurrently, increasing<br />

deferment from politics and institutions will persist, though the influence <strong>of</strong> special<br />

interest groups will grow.<br />

9. We are witnessing the start <strong>of</strong> a mobility explosion which exposes people to new<br />

places, relationships and ideas. It both sparks and diffuses creativity and<br />

innovation, with little respect for traditional social, economic or national barriers.<br />

New mobile populations will not only include the more affluent global elites, but<br />

also the rural poor, less wealthy migrants, and those displaced by environmental,<br />

political and economic pressures.<br />

It is possible to discern a movement in society towards a rediscovery <strong>of</strong> certain fundamental<br />

values. A shift away from materialism towards more enduring philosophical and spiritual values.<br />

Ethical business, more cynically, is now good business.<br />

Prospects for Ireland<br />

The Ireland <strong>of</strong> today is culturally very different from the Ireland <strong>of</strong> yesterday, and likely to be<br />

different again in the world <strong>of</strong> tomorrow. Society has been transformed over the past fifteen<br />

years or so. They country is now one <strong>of</strong> the wealthiest in the world and the standard <strong>of</strong> living <strong>of</strong><br />

its inhabitants has improved significantly. Business has flourished and Irish entrepreneurs are at<br />

the cutting edge <strong>of</strong> global enterprise. Ireland had become a modern and forward looking<br />

nation, confident to compete on the world stage across all aspects <strong>of</strong> business and society.<br />

Despite the recent prosperity, however, many challenges remain. Most especially, perhaps, all<br />

agencies and organisations in society must grasp the challenge <strong>of</strong> addressing an important range<br />

<strong>of</strong> quality <strong>of</strong> life issues. All members <strong>of</strong> society, moreover, must be provided with the<br />

opportunity to share fully in the benefits <strong>of</strong> Ireland’s deserved success and good fortune. Some<br />

twenty <strong>of</strong> the most significant societal issues and trends identified for Ireland are listed below.<br />

1. For many people today, income prosperity has not been translated into an improved<br />

quality <strong>of</strong> life. Chronic congestion, inadequate housing provision and poor quality<br />

<strong>of</strong> public services <strong>of</strong>ten mean that although people have more material wealth than<br />

a decade ago, their daily routines are more difficult. Quality <strong>of</strong> life issues, it is<br />

agreed, make Ireland for a less attractive place in which to live and work.<br />

2. Nevertheless, in broad terms, more people see themselves as being generally very<br />

happy now than they did in the 1980’s, and the popular view is that quality <strong>of</strong> life<br />

has improved since then. Spending time with family is seen as the primary driver <strong>of</strong><br />

quality <strong>of</strong> life, with emphasis also placed on having enough money to do the things<br />

desired. Membership <strong>of</strong> voluntary organisations has increased over the past twenty<br />

92

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