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TWICE THE SIZE - DIT Update - Dublin Institute of Technology

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SOCIETAL CHANGE<br />

A tidal wave <strong>of</strong> cultural modernisation is washing around the world where the basic tenets for<br />

current cultures -– including equality, personal freedom and self-fulfilment –- have been eroding<br />

the domains <strong>of</strong> traditional societies that value authority, filial obedience and self-discipline.<br />

Most people in the West regard the basic institutions <strong>of</strong> modernisation, such as universal<br />

education, meritocracy and civil law, as benchmarks <strong>of</strong> social progress, while the defenders <strong>of</strong><br />

more traditional cultures see them as serious threats to social order. This clash <strong>of</strong> cultures<br />

could provoke widespread political unrest, psychological stress and social tension. Alongside<br />

this, there is a general sense <strong>of</strong> the world getting smaller, and a growing awareness <strong>of</strong> the<br />

interconnectivity <strong>of</strong> issues, events and peoples. This had led to a complementary set <strong>of</strong> value<br />

changes which are contributing significantly to transformations in society.<br />

Global Context<br />

The ten most meaningful global societal trend drivers and issues have been identified as<br />

follows.<br />

1. Twin forces – homogeneity and diversity – are at play in transforming society into<br />

something new and unexpected. On the face <strong>of</strong> it contradictory, but in fact<br />

mutually supportive, the first leading to an awareness <strong>of</strong> the second. Overall,<br />

however, there will be a growing acceptance <strong>of</strong> cultural diversity, subject to local<br />

interruptions and regular reversals.<br />

2. As is being witnessed, the greatest threat to future world order and peace is the<br />

potential clash <strong>of</strong> civilisations or societal groups, not <strong>of</strong> countries, with prospective<br />

flashpoints lying not along national boundaries, but where different civilisations or<br />

communities meet. It can be said that ‘tribalism’ is fast becoming the most<br />

powerful force in the world.<br />

3. The 21 st century will see the culture <strong>of</strong> universal education for all people,<br />

worldwide, and throughout their lives. Education and learning will be available<br />

anywhere, anytime, for almost anyone, raising levels <strong>of</strong> literacy and skills, but also<br />

raising aspirations and expectations.<br />

4. A new business culture is emerging – one that is based as much on principle-centred<br />

leadership as it is on the pure pr<strong>of</strong>it motive. But the craze <strong>of</strong> ‘consumerism’ will<br />

continue, impelled by an ever more integrated global economy, but inspiring social<br />

unrest in quarters where small producers and retailers have a strong political<br />

present.<br />

5. Perceptions, attitudes and allegiances will increasingly be shaped by the global<br />

communications, media and entertainment industries. Youth worldwide, as a<br />

result, will place ever greater importance on economic success, and find it difficult<br />

to cope with cyclical downturns.<br />

6. There is a changing culture <strong>of</strong> healthcare stemming from such issues as new medical<br />

discoveries, alternative or complementary treatments, the duties and rights <strong>of</strong><br />

patients, and the roles and responsibilities <strong>of</strong> providers.<br />

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