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TWICE THE SIZE - DIT Update - Dublin Institute of Technology

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D. LETTERKENNY<br />

MAIN DRIVING FORCES OF CHANGE<br />

1. Relationship with Derry and Northern Ireland.<br />

2. Significant non-national population (15%).<br />

3. People relocating to Donegal for quality <strong>of</strong> life reasons.<br />

4. Existing collaboration between local stakeholders.<br />

5. Letterkenny <strong>Institute</strong> <strong>of</strong> <strong>Technology</strong> as one <strong>of</strong> the main drivers in the region.<br />

6. Prime conditions for tourism and renewable energy generation.<br />

7. Decline <strong>of</strong> manufacturing sector in the region.<br />

8. Letterkenny serving as services hub (shopping, entertainment, education, healthcare<br />

and pr<strong>of</strong>essional services) for the region.<br />

9. A need to improve access to the region, mainly roads, rail and digital connectivity.<br />

10. Transforming the energy and vibrancy <strong>of</strong> the town into confidence and vision.<br />

KEY PIVOTAL UNCERTAINTIES<br />

1. Securing good access to <strong>Dublin</strong> and other destinations in Ireland, Europe and globally.<br />

2. Retaining good quality <strong>of</strong> life in period <strong>of</strong> pressures arising from high growth.<br />

3. Derry and Northern Ireland growing at the expense <strong>of</strong> Letterkenny.<br />

4. Ability to develop stable employment base.<br />

5. Return <strong>of</strong> violence in Northern Ireland.<br />

POTENTIAL IDEAS FOR PREFERRED VISION FOR LETTERKENNY<br />

Brand ‘We are Different Up<br />

Here’<br />

Assets Strong identity and<br />

uniqueness<br />

characteristic for<br />

Donegal<br />

Existing vibrancy,<br />

community spirit &<br />

partnerships<br />

Potential Development <strong>of</strong> a<br />

distinct brand around<br />

quality <strong>of</strong> life and<br />

good work-life<br />

balance<br />

People and<br />

environment as the<br />

key focus for the<br />

brand<br />

Attracting people &<br />

investment by<br />

<strong>of</strong>fering a different<br />

way <strong>of</strong> doing things<br />

Heaven <strong>of</strong> the North<br />

Beautiful scenery and<br />

natural resources<br />

High quality <strong>of</strong> life<br />

Arts and crafts<br />

traditions<br />

Development <strong>of</strong><br />

specific tourism<br />

products based on<br />

natural beauty,<br />

heritage, culture and<br />

sports<br />

Establishment <strong>of</strong> ecocommunities<br />

and<br />

educational<br />

programmes<br />

Renewable energy<br />

production<br />

180<br />

Northern Alliance<br />

Close location to<br />

Derry and other parts<br />

<strong>of</strong> Northern Ireland<br />

Existing relationship<br />

with Derry<br />

Development <strong>of</strong><br />

synergy with Derry<br />

and other towns in<br />

Northern Ireland in<br />

order to improve<br />

infrastructure and<br />

attract investment<br />

and skilled labour

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