TWICE THE SIZE - DIT Update - Dublin Institute of Technology
TWICE THE SIZE - DIT Update - Dublin Institute of Technology
TWICE THE SIZE - DIT Update - Dublin Institute of Technology
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D. LETTERKENNY<br />
MAIN DRIVING FORCES OF CHANGE<br />
1. Relationship with Derry and Northern Ireland.<br />
2. Significant non-national population (15%).<br />
3. People relocating to Donegal for quality <strong>of</strong> life reasons.<br />
4. Existing collaboration between local stakeholders.<br />
5. Letterkenny <strong>Institute</strong> <strong>of</strong> <strong>Technology</strong> as one <strong>of</strong> the main drivers in the region.<br />
6. Prime conditions for tourism and renewable energy generation.<br />
7. Decline <strong>of</strong> manufacturing sector in the region.<br />
8. Letterkenny serving as services hub (shopping, entertainment, education, healthcare<br />
and pr<strong>of</strong>essional services) for the region.<br />
9. A need to improve access to the region, mainly roads, rail and digital connectivity.<br />
10. Transforming the energy and vibrancy <strong>of</strong> the town into confidence and vision.<br />
KEY PIVOTAL UNCERTAINTIES<br />
1. Securing good access to <strong>Dublin</strong> and other destinations in Ireland, Europe and globally.<br />
2. Retaining good quality <strong>of</strong> life in period <strong>of</strong> pressures arising from high growth.<br />
3. Derry and Northern Ireland growing at the expense <strong>of</strong> Letterkenny.<br />
4. Ability to develop stable employment base.<br />
5. Return <strong>of</strong> violence in Northern Ireland.<br />
POTENTIAL IDEAS FOR PREFERRED VISION FOR LETTERKENNY<br />
Brand ‘We are Different Up<br />
Here’<br />
Assets Strong identity and<br />
uniqueness<br />
characteristic for<br />
Donegal<br />
Existing vibrancy,<br />
community spirit &<br />
partnerships<br />
Potential Development <strong>of</strong> a<br />
distinct brand around<br />
quality <strong>of</strong> life and<br />
good work-life<br />
balance<br />
People and<br />
environment as the<br />
key focus for the<br />
brand<br />
Attracting people &<br />
investment by<br />
<strong>of</strong>fering a different<br />
way <strong>of</strong> doing things<br />
Heaven <strong>of</strong> the North<br />
Beautiful scenery and<br />
natural resources<br />
High quality <strong>of</strong> life<br />
Arts and crafts<br />
traditions<br />
Development <strong>of</strong><br />
specific tourism<br />
products based on<br />
natural beauty,<br />
heritage, culture and<br />
sports<br />
Establishment <strong>of</strong> ecocommunities<br />
and<br />
educational<br />
programmes<br />
Renewable energy<br />
production<br />
180<br />
Northern Alliance<br />
Close location to<br />
Derry and other parts<br />
<strong>of</strong> Northern Ireland<br />
Existing relationship<br />
with Derry<br />
Development <strong>of</strong><br />
synergy with Derry<br />
and other towns in<br />
Northern Ireland in<br />
order to improve<br />
infrastructure and<br />
attract investment<br />
and skilled labour