Ticketing and Concessionary Travel on Public Transport - United ...

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Ev 170 Transport Committee: Evidence 26. Journey Information Pre-journey information is important, it reassures the passenger that they can make their entire journey by train <strong>and</strong> bus with confidence. In order to help travellers underst<strong>and</strong> the PLUSBUS product <strong>and</strong> become familiar with where the ticket can be used <strong>and</strong> on what bus operators services tickets are valid, the PLUSBUS website (www.plusbus.info) provides all this information, as well as all ticket prices, in an easy to view format. Detailed colour zone maps for all 195 PLUSBUS served towns <strong>and</strong> cities are available on our website as downloadable PDF’s. These show the boundary of each zone, list all the main places/suburbs within each town served by participating bus services <strong>and</strong> also show locations of Hospitals, University/ college campuses <strong>and</strong> main leisure/tourist attractions. In order to assist customers arriving at an unfamiliar station, we produce detailed “Continuing your journey around town with PLUSBUS” information posters (specific to each town) for display on the concourse of 60 main stations across Britain. These posters show customers the zone map within which their PLUSBUS ticket is valid, provide a journey gazetteer of bus routes <strong>and</strong> places served. The poster also lists all bus companies that accept PLUSBUS in that town <strong>and</strong> give “traveline” details (telephone 0871 200 22 33 or www.traveline.info), should customers want to check bus times. (In several PTE areas eg West Midl<strong>and</strong>s, Greater Manchester, the relevant authority produces similar onward travel posters). 27. Achievement PLUSBUS is the first major product developed <strong>and</strong> introduced by the Journey Solutions partnership. PLUSBUS is a nationally available integrated train <strong>and</strong> bus travel ticket on sale across the whole of Britain. Journey Solutions has established customer focused minimum st<strong>and</strong>ards, which can be exceeded by a scheme. In eVect PLUSBUS provides a national template, which can be tailored to accommodate some local/regional variation to make the product relevant to local market conditions. 28. Before PLUSBUS there existed a myriad of individual agreements between train operators <strong>and</strong> local bus companies, which oVered the traveller a wide <strong>and</strong> confusing range of through-journey tickets. Each of these was a diVerent oVer to the passenger. Through partnership <strong>and</strong> negotiation, Journey Solutions <strong>and</strong> the Association of Train Operating Companies (ATOC) has introduced a set of national st<strong>and</strong>ards for PLUSBUS ticketing that oVers the customer a consistent <strong>and</strong> reliable product they can trust. This has made it much easier for retail staV at stations to sell integrated ticketing. For operators it has also brought about the simplification of integrated ticketing <strong>and</strong> a significant reduction in the amount of administration <strong>and</strong> the cost of establishing <strong>and</strong> maintaining such products. By providing a national template for integrated ticketing, it is also possible to have a nation-wide marketing campaign for integrated ticketing. 29. In January this year, the first-ever national marketing campaign for PLUSBUS was launched. 750,000 promotional leaflets have been printed <strong>and</strong> are racked at nearly 1,000 train stations across Britain. Over 500 promotional posters have been put on display at train stations <strong>and</strong> the website (www.plusbus.info) has been re-designed. Train Operators are encouraged to have more information about the product included in their own publicity literature (such as timetables <strong>and</strong> customer service guides) <strong>and</strong> also on their websites. In partnership with Train Operators we are also working to raise the PR profile of the product, by arranging regional events <strong>and</strong> launches. (Printed colour samples of literature referred to in this paragraph have been provided separately to the Committee as evidence). 30. Journey Solutions would like to thank the Association of Train Operating Companies for their significant ongoing contribution to the management <strong>and</strong> development of PLUSBUS ticketing. As well as oVering use of their Rail Settlement Plan (revenue allocation system) ATOC also oVers a forum, the Integrated Transport Working Group, where all TOC’s are able to share best-practice in the field of modal integration <strong>and</strong> integrated ticketing, which has proven very valuable to Journey Solutions in the on-going development of PLUSBUS. The fact that several more recently awarded TOC’s now have Integration Managers focusing on improving modal integration has been extremely helpful in achieving results. 31. Last Summer we celebrated our 100,000th PLUSBUS ticket issued. A total of 68,300 PLUSBUS tickets have been sold during the last 12 months (year to January 2007). At present sales of PLUSBUS tickets are 45% higher than for the same period last year. 32. Development Objectives By the end of 2007, PLUSBUS should be available to over 230 rail-served towns <strong>and</strong> cities across Britain, including all those with a population of 80,000 <strong>and</strong> over (as well as many with smaller populations). The next logical step for the development of the initiative is to develop a nation-wide product that covers through-ticketing between the National Rail network <strong>and</strong> non-rail served towns, where a bus/coach service completes the link between interchange rail station <strong>and</strong> the non-rail served town. The key to success with this product very much mirrors what has been achieved with PLUSBUS, ie to work in partnership with TOC’s, bus operators <strong>and</strong> local authorities/PTE’s on the development of a set of minimum national st<strong>and</strong>ards for such a product, which can then rolled-out across the country as part of a coordinated campaign.
Transport Committee: Evidence Ev 171 The list (below) gives an indication of the current development objectives for integrated ticketing that Journey Solutions has: — Complete national coverage of PLUSBUS (ie all rail-served towns with a population of 80,000 or more), by introducing schemes in the following towns: Bedford, Eastbourne, Gravesend, Hartlepool, Medway Towns (Chatham, Gillingham & Rochester), Maidstone, Middlesbrough, Peterborough, Stockton. — Introduce season tickets for many more destinations across Britain. — Undertake a series of TOC-based regional media events to launch further new schemes <strong>and</strong> the introduction of season tickets for existing towns. — Run an on-going national marketing campaign to raise awareness of PLUSBUS amongst: — train company retail amd marketing teams (regular newsletters, retail training tools <strong>and</strong> marketing template material); — bus company driver <strong>and</strong> supervisory teams (bus driver notices <strong>and</strong> briefings); — rail users (using a variety of commuter communications channels); <strong>and</strong> — politicians & other important stakeholders (through regular meetings <strong>and</strong> newsletters). — Continue to improve the PLUSBUS website. — Update <strong>and</strong> re-issue (at least once a year) bus information posters for 60 main stations. — Introduce online sale of PLUSBUS tickets <strong>and</strong> work with TOC’s to programme self-service machines to sell PLUSBUS. — Imbed greater commercial focus/sales targets in all areas of activity. — Work with ATOC, train operators <strong>and</strong> bus operators to introduce a nation-wide set of st<strong>and</strong>ards <strong>and</strong> public br<strong>and</strong> for “RailLink” through-journey/line-of-route tickets between local rail stations <strong>and</strong> non-rail served towns/villages (eg Minehead). — Continue to demonstrate that privatised bus <strong>and</strong> rail Groups are successfully working in partnership (along with Local Authorities/PTE’s) to improve modal integration <strong>and</strong> deliver a key Government transport objective. March 2007 Introduction Memor<strong>and</strong>um from the Department for Transport (TPT 34) 1. The Government recognises the crucial role an integrated public transport service plays. In the 2004 White Paper, The Future of Transport, the Department for Transport underlined the importance of “seamless” public transport networks, with buses <strong>and</strong> other services being well integrated. Developing an integrated transport information booking <strong>and</strong> ticketing system has been seen as a priority for smoother journeys, especially when moving from one type of transport to another. 2. In the context of integrated transport information, we want to see travellers given a comprehensive <strong>and</strong> impartial choice of transport modes to enable them to make better transport decisions. Transport Direct was developed to cover a gap in the market for national, integrated, multi-modal transport information. Since its launch it has provided 12 million user sessions <strong>and</strong> currently gets over 175,000 users a week. 3. Our vision for ticketing has been clear. Working closely with Passenger Transport Executives <strong>and</strong> Local Authorities, bus <strong>and</strong> train operators <strong>and</strong> the wider industry we have embraced new <strong>and</strong> emerging technologies to enable convenient <strong>and</strong> versatile ticketing systems to be delivered. 4. To help achieve this, the Department for Transport has supported the development of national st<strong>and</strong>ards for smartcards which can simplify ticketing, allowing passengers to use one smartcard on diVerent buses, trams <strong>and</strong> trains. Passengers will be able to use the same smart card to store tickets for travel on any mode <strong>and</strong> in any area. The st<strong>and</strong>ards open the way for national stored value style <strong>and</strong> account based tickets <strong>and</strong> ease the way for greater flexibility of season tickets, for example a ticket used any three days in seven. These st<strong>and</strong>ards are now a reality. We are now: — introducing smartcards which meet the ITSO st<strong>and</strong>ard into all new rail franchises; — working with Transport for London (TfL) to make the Oyster estate interoperable with ITSO into London while, at the same time, supporting TfL in rolling out Oyster pay-as-you-go across the London rail network; — supporting the migration <strong>and</strong> development of smartcard schemes operating in a number of Local Authority areas; <strong>and</strong>
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House of Commons Transport Committe
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Contents Report Page 1 Introduction
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4 5. Smartcards offer a range of ne
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6 Integrated bus ticketing 10. Thro
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8 Long distance coach services are
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10 strategy, including those in the
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12 long-distance rail passengers ma
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14 services have not been put in pl
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16 Oyster on rail services in Londo
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18 4 Revenue protection and
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20 Staff safety 61. Transport staff
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22 66. An integrated ticketing syst
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24 Transport should commission an e
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26 concession authorities that attr
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28 operators and a
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30 List of recommendations Integrat
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32 Concessionary t
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34 Formal Minutes Clive Efford Mrs
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36 List of written evidence 1 Dr Ro
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38 List of Reports from the Committ
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Oral evidence Taken before the Tran
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14 November 2007 Mr Chris Austin, M
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Transport Committee: Evidence Ev 11
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14 November 2007 Mr Keith Halstead
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definition of severe disability <st
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about how the data on the smartcard
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things around it. We have got over
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which comes out of the usage of the
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Mr Harris: I am sorry, I am not goi
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12 December 2007 Mr Tom Harris MP <
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Q464 Chairman: Is Transport Direct
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3.2 Conclusion—Smartcard St<stron
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