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Ticketing and Concessionary Travel on Public Transport - United ...

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3 Smartcard technologies<br />

New technologies, new opportunities<br />

30. The era of the paper ticket may be drawing to a close. Technologies now exist that<br />

enable more sophisticated <str<strong>on</strong>g>and</str<strong>on</strong>g> integrated ticketing arrangements. “Virtual” tickets can now<br />

be included in smartcards or in mobile ph<strong>on</strong>es or other electr<strong>on</strong>ic items, which are read<br />

automatically (or semi-automatically) at some point <strong>on</strong> the journey. 32 The most<br />

intensively-used system is the L<strong>on</strong>d<strong>on</strong> Oyster. Launched in 2002, there are now 15 milli<strong>on</strong><br />

Oyster cards in circulati<strong>on</strong>, used for some 7 milli<strong>on</strong> journeys each day. The Oyster card<br />

allows users to mix a fixed period <str<strong>on</strong>g>Travel</str<strong>on</strong>g>card with Pay-as-you-Go credits that can<br />

automatically charge for extensi<strong>on</strong>s bey<strong>on</strong>d the <str<strong>on</strong>g>Travel</str<strong>on</strong>g>card’s validity. They are also<br />

significantly quicker to read than magnetic paper tickets <str<strong>on</strong>g>and</str<strong>on</strong>g> this has increased passenger<br />

throughput at busy Underground stati<strong>on</strong>s, <str<strong>on</strong>g>and</str<strong>on</strong>g>, al<strong>on</strong>g with other changes, has helped to<br />

reduce bus boarding times.<br />

31. TfL told us that<br />

Overall, TfL c<strong>on</strong>siders that the introducti<strong>on</strong> of the Oyster smartcard has been<br />

unambiguously positive. It has improved the customer experience in many ways.<br />

Certainly customers can proceed through TfL stati<strong>on</strong>s <str<strong>on</strong>g>and</str<strong>on</strong>g> board TfL buses much<br />

more quickly than used to be the case, <str<strong>on</strong>g>and</str<strong>on</strong>g> they are unanimously positive about this.<br />

[…] Customers now have a wider choice of travel products including the Oyster Payas-you-Go<br />

stored value product which was impossible to deliver using paper<br />

tickets. 33<br />

32. TfL pointed out, however, that such a scheme does not come cheap: TfL pays its PFI<br />

c<strong>on</strong>tractor substantial service charges to provide <str<strong>on</strong>g>and</str<strong>on</strong>g> operate the Oyster system. These<br />

costs are deemed justified because of the benefits that the system provides.<br />

33. Outside L<strong>on</strong>d<strong>on</strong>, the take-up by the transport industry of smartcard technologies has<br />

been limited. It is mainly restricted to the metropolitan areas <str<strong>on</strong>g>and</str<strong>on</strong>g> some other cities, mostly<br />

those which have been part-funded by the local transport authorities. Smartcard systems<br />

can be complex <str<strong>on</strong>g>and</str<strong>on</strong>g> expensive <str<strong>on</strong>g>and</str<strong>on</strong>g> may not be appropriate in all situati<strong>on</strong>s, particularly for<br />

infrequent travellers or less intensively used transport systems.<br />

34. Smartcards present new challenges to transport operators <str<strong>on</strong>g>and</str<strong>on</strong>g> public authorities. They<br />

offer the potential for a new level of passenger c<strong>on</strong>venience, flexibility <str<strong>on</strong>g>and</str<strong>on</strong>g> choice in<br />

ticketing. The technology <str<strong>on</strong>g>and</str<strong>on</strong>g> ec<strong>on</strong>omics are advancing fast <str<strong>on</strong>g>and</str<strong>on</strong>g> smartcards are likely to be<br />

commercially viable for a wider range of transport uses in future. In the right<br />

circumstances, they can also provide the transport operators with major benefits, including<br />

reduced costs of ticket sales, better m<strong>on</strong>itoring, <str<strong>on</strong>g>and</str<strong>on</strong>g> more accurate allocati<strong>on</strong> of costs <str<strong>on</strong>g>and</str<strong>on</strong>g><br />

revenues. However, they are not appropriate for all people <strong>on</strong> all journeys. For example,<br />

32 A related development is the c<strong>on</strong>tactless bank card, which can be used for low-value purchases in place of cash.<br />

Although Barclaycard already issue a card which combines Oyster, a credit card <str<strong>on</strong>g>and</str<strong>on</strong>g> a c<strong>on</strong>tactless payment, a<br />

c<strong>on</strong>tactless bank card could be used <strong>on</strong> its own for public transport, if the appropriate systems were installed.<br />

33 Ev 159<br />

11

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