framework for the implementation of a virtual design studio model in ...

to rules, policies and regulations, it also makes adherence to change in
the society more of a challenge.
The UAE society is also found to be a male dominated society with rules
driven form the Islamic religion which gives men the power and authority
in order to play their role as main providers and protectors of the family.
The UAE society also scored low in the IDV index being a Bedouin
society with strong relationship among its members that made people in
the society prefer working together rather than working individually. The
UAE society was also found to have a high LTO index which makes it
pay more respect to the traditions and the customs especially those
driven from Islam.
2.6 PEST Analysis of the UAE
2.6.1 Political
The UAE political system is a unique combination of the traditional and
modern values. This system allows the country to maintain a great
degree of stability despite the enormous economic growth. 101 The UAE
political system is not a democratic system, yet, there is a high freedom
of speech. The country is mainly ruled and dominated by the president
and selected authorities. The president is the only person who is
entitled to make decisions and legislates. One initial step to encourage
the public participation in the government was introduced by the indirect
elections to the country‟s parliament.
The political directive in the UAE ensures education for all and the
national vision of the UAE is to prepare a generation that is equipped
with knowledge and complex skills to cope with the current and future
market challenges and demands and technological changes. In 1997
the UAE formally launched the country‟s government strategy for the
years ahead. Covering twenty one individual topics among which is the
improvement of the civil service, based on competence, effective
„Emiratisation‟ and leadership training.
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