framework for the implementation of a virtual design studio model in ...

support by providing financial support or sponsorship. Having people
involved from outside the university especially who work in a related
field of design or construction also enriches the experience of the
student and give support to the whole environment.
9.5.2 Recommendation 2: Change of Management Style Culture
As indicated previously the UAE work culture is mainly dominated by the
Apollonian (role) culture, the current globalised world requires variation
in the style or culture of work. For the UAE society to be able to cope
with global issues it is a necessity to mix and match all the management
cultures and styles. Attending to complex tasks requires adopting
different cultures such as task cultures or professional cultures. These
cultures are more suitable for promoting creativity and innovation rather
than concentrating on doing a routine job. The proposed VDS
framework aims at utilising technology to promote new skills that are
needed for development and for future market demands. The fast
development in the UAE requires reconsideration of the way work is
performed. The UAE government has a plan for excellence in
performance. The culture of management should be modified to
accommodate this plan. Adopting a mix of management styles will help
in achieving better working culture which will result in better
performance. This in turn will meet the mission of the UAE for better
future and better work place. The VCCS framework considers the
introduction of new philosophy in the working environment by
introducing collaboration and creativity skills. Thus, as this framework
facilitates technology to promote collaboration among the learners which
will in turn affect their future career. The use of virtual tools and
communication tools inside the learning environment facilitates
communication between staff. It also makes it easier to reach higher
levels of achievement. Studies revealed that due to the advances in
technology and virtual communication the world has became flat in the
sense that business can be carried out from any location. This in turn
has affected the way people communicate and carry out business as the
role culture is no longer dominant. Handy suggested a mix of
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