framework for the implementation of a virtual design studio model in ...
framework for the implementation of a virtual design studio model in ...
framework for the implementation of a virtual design studio model in ...
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communicat<strong>in</strong>g creative ideas between students, faculty staff and<br />
researchers). One major issue <strong>of</strong> concern regard<strong>in</strong>g students‟<br />
per<strong>for</strong>mance was <strong>the</strong> lack <strong>of</strong> required technological experience <strong>in</strong><br />
effective use <strong>of</strong> <strong>the</strong> tools <strong>for</strong> <strong>the</strong> environment. This required a large<br />
amount <strong>of</strong> tutorial <strong>studio</strong> time and resulted <strong>in</strong> a specific „underutilisation‟<br />
<strong>for</strong> a number <strong>of</strong> <strong>the</strong>se technological tools by some <strong>of</strong> <strong>the</strong> less<br />
„technologically-m<strong>in</strong>ded‟ students.<br />
It was also evident that <strong>the</strong> teach<strong>in</strong>g practice <strong>in</strong>side <strong>the</strong> <strong>studio</strong> followed a<br />
pattern that was totally new <strong>for</strong> <strong>the</strong> student, namely a „student-centred<br />
environment‟. This environment is not traditional with<strong>in</strong> <strong>the</strong> UAE‟s<br />
academic <strong>in</strong>stitutions. However, <strong>the</strong> students generally showed a great<br />
<strong>in</strong>terest <strong>in</strong> <strong>the</strong> way <strong>the</strong> <strong>studio</strong> was directed and were capable <strong>of</strong><br />
controll<strong>in</strong>g <strong>the</strong>ir own learn<strong>in</strong>g with m<strong>in</strong>imal direction<br />
9.3.2 Senior Management<br />
The senior management <strong>of</strong> The University <strong>of</strong> Sharjah reflects <strong>the</strong><br />
management style <strong>in</strong> society which could be described as, accord<strong>in</strong>g to<br />
Charles Handy 326 , affected by <strong>the</strong> “Apollonian” or role culture. This<br />
culture, as described earlier <strong>in</strong> Chapter 3 manifests itself <strong>in</strong> a<br />
hierarchical style. The management <strong>in</strong> this culture is <strong>the</strong> hegemonic<br />
<strong>for</strong>ce with<strong>in</strong> <strong>the</strong> entire organisation. For this case study <strong>the</strong> managerial<br />
level presented difficulties <strong>in</strong> collaboration and this resulted <strong>in</strong> <strong>the</strong> lack <strong>of</strong><br />
support <strong>in</strong> <strong>the</strong> doma<strong>in</strong>s <strong>of</strong> <strong>in</strong>tegrative technology and ma<strong>in</strong>tenance <strong>of</strong> <strong>the</strong><br />
VDS. This is a good example <strong>of</strong> <strong>the</strong> organisational resistance to be<strong>in</strong>g<br />
studied, referred to by Bryman. 327 The enthusiasm <strong>of</strong> <strong>the</strong> Head <strong>of</strong><br />
Department <strong>in</strong> <strong>the</strong> University <strong>of</strong> Sharjah and philosophical support <strong>of</strong> this<br />
project facilitated <strong>the</strong> <strong>in</strong><strong>for</strong>mal experiment <strong>of</strong> <strong>the</strong> VDS and this later<br />
proved <strong>the</strong> project‟s success. The <strong>in</strong>terview with <strong>the</strong> Head <strong>of</strong> <strong>the</strong> School<br />
revealed <strong>the</strong> underly<strong>in</strong>g issues he was faced with dur<strong>in</strong>g <strong>the</strong> <strong>in</strong>tegrative<br />
process.<br />
326 Handy, C. (2009). op.cit. p102<br />
327 Bryman, A. (1989), ‘Research methods and organisation studies’. In Bulmer, M. Contemporary social<br />
research series. London: Unw<strong>in</strong> Hyman. p25<br />
187