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framework for the implementation of a virtual design studio model in ...

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students to identify and build on new dimensions which ultimately<br />

challenged <strong>the</strong>ir orig<strong>in</strong>al perceptions.<br />

Throughout this reflective process, Goodw<strong>in</strong> operationalised a<br />

metaphorical, collective approach to urban <strong>design</strong>, employ<strong>in</strong>g <strong>the</strong> city‟s<br />

historical orig<strong>in</strong>s and functional importance as a basis <strong>for</strong> <strong>the</strong> <strong>design</strong><br />

projects. Chosen specifically to give <strong>the</strong> project a rich sense <strong>of</strong> diversity,<br />

<strong>the</strong> contributors stimulated creativity, and through Goodw<strong>in</strong>‟s emphasis<br />

on metaphor <strong>the</strong> students could freely develop <strong>the</strong>ir projects <strong>in</strong><br />

accordance with <strong>the</strong> suitability <strong>of</strong> Cardiff‟s history and identity.<br />

F<strong>in</strong>al Installation<br />

To give <strong>the</strong> project a sense <strong>of</strong> f<strong>in</strong>ality <strong>the</strong> films were <strong>the</strong>n screened at <strong>the</strong><br />

f<strong>in</strong>ale <strong>in</strong>stallation. Serv<strong>in</strong>g to boost creativity, <strong>the</strong> films aided <strong>the</strong><br />

students‟ storytell<strong>in</strong>g, allow<strong>in</strong>g <strong>the</strong>m to exhibit <strong>the</strong> material <strong>the</strong>y had<br />

ga<strong>the</strong>red over <strong>the</strong> course <strong>of</strong> <strong>the</strong> project. Based on <strong>the</strong> students‟ orig<strong>in</strong>al<br />

metaphors, <strong>the</strong> films were silent <strong>in</strong> order to cross <strong>the</strong> language barriers.<br />

The films explored metaphors, <strong>in</strong>clud<strong>in</strong>g a pomegranate and soap<br />

bubbles. With regards to <strong>the</strong> segregated, diverse, ethnic groups on <strong>the</strong><br />

outskirts <strong>of</strong> Cardiff, one <strong>of</strong> <strong>the</strong> students saw <strong>the</strong> pomegranate as a<br />

metaphor to “br<strong>in</strong>g <strong>the</strong> outside <strong>in</strong>”. Ano<strong>the</strong>r student suggested that soap<br />

bubbles represented small bus<strong>in</strong>esses <strong>in</strong> Cardiff, and that <strong>the</strong>y should<br />

be jo<strong>in</strong>ed toge<strong>the</strong>r just like <strong>the</strong> bubbles.<br />

The <strong>in</strong>stallation took place at <strong>the</strong> National Westm<strong>in</strong>ster Bank on Bute<br />

Street and served to encourage public critique, create a sense <strong>of</strong><br />

achievement and pride with<strong>in</strong> <strong>the</strong> students, and to give <strong>the</strong> project<br />

closure. The project also received press attention, add<strong>in</strong>g to its prestige<br />

<strong>for</strong> future projects.<br />

Summary<br />

The case study took two weeks <strong>of</strong> <strong>in</strong>tensive and thorough observation <strong>of</strong><br />

<strong>the</strong> <strong>studio</strong> activities. The tools utilised <strong>in</strong> <strong>the</strong> <strong>studio</strong> to promote students‟<br />

creative th<strong>in</strong>k<strong>in</strong>g proved its effectiveness. The students were<br />

encouraged to not limit <strong>the</strong>ir th<strong>in</strong>k<strong>in</strong>g and open <strong>the</strong>ir horizons. The<br />

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