framework for the implementation of a virtual design studio model in ...

encouraging the students to enquire and create solutions to problems
such as climate change, sea level fluctuations, and conflict. He asked
them to remember that these solutions must address human survival
both socially and physically as well as psychologically.
The project lent on multi-dimensional, multi-cultural, and multi-
disciplinary viewpoints to broaden both the discourse and the video
juxtaposition exhibitions. The Neutral workshop taught the students how
to communicate through an accessible medium which added an
authenticity to the project, allowing the students to develop their ideas
using filmic language and thought.
In particular, Professor Goodwin exercised a PEST analysis in every
aspect of the project to encourage the students to shed their initial
preconceptions and consider every aspect of Cardiff‟s infrastructure in
terms of its development. The lectures were delivered with the PEST
analysis at their core. This enabled the students to get an overview of
the city and focus the concentration their own ideas and belief systems.
Observers and supporters included Cardiff Council, Cardiff University,
and the Welsh Assembly. First Minister Rhodri Morgan‟s attendance to
the initial informal lunch gave the project a sense of prestige, which is
crucial when attracting a variety of industry experts, lecturers, and
students worldwide.
Professor Goodwin‟s goal to encourage multi-disciplines within each
group not only served to achieve original, fresh ideas, but also to create
tension. By intersecting different age groups, cultural backgrounds, and
academic disciplines, the groups were not only exposed to surface
tensions such as communication boundaries and conflicts of interest,
but were also stimulated creatively. Although there were some dramatic
moments when one of the students refused to continue with the project,
the students appreciated the method of learning and found the space to
work sufficient. With consistent support from the tutors, the students
managed their projects successfully and felt the deadlines were fair.
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