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Research Methodology - Dr. Krishan K. Pandey

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392 <strong>Research</strong> <strong>Methodology</strong><br />

49. Giles, G.B., Marketing, 2nd ed., London: Macdonald & Evans Ltd., 1974.<br />

50. Glock, Charles Y., Survey <strong>Research</strong> in the Social Sciences, New York: Russell Sage Foundation, 1967.<br />

51. Godfrey, Arthur, Quantitative Methods for Managers, London: Edward Arnold (Publishers) Ltd., 1977.<br />

52. Good, Carter V., and Douglas, E. Scates, Methods of <strong>Research</strong>—Educational, Psychological, Sociological,<br />

New York: Appleton-Century-Crofts, Inc., 1954.<br />

53. Goode, William J., and Hatt, Paul K., Methods in Social <strong>Research</strong>, New York: McGraw-Hill, 1952.<br />

54. Gopal, M.H., An Introduction to <strong>Research</strong> Procedure in Social Sciences, Bombay: Asia Publishing<br />

House, 1964.<br />

55. Gopal, M.H., <strong>Research</strong> Reporting in Social Sciences, Dharwar: Karnatak University, 1965.<br />

56. Gorden, Raymond L., Interviewing: Strategy, Techniques and Tactics, rev. ed., Homewood, Ill.: Dorsey<br />

Press, 1975.<br />

57. Green, Paul E., Analyzing Multivariate Data, Hinsdale, Ill.: <strong>Dr</strong>yden Press, 1978.<br />

58. Green, Paul E., and Carmone, F.J., Multidimensional Scaling in Marketing Analysis, Boston: Allyn &<br />

Bacon, Inc., 1970.<br />

59. Guilford, J.P., Psychometric Methods, New York: McGraw Hill, Inc., 1954.<br />

60. Harnett, Donald L., and Murphy, James L., Introductory Statistical Analysis, Philippines: Addison-<br />

Wesley Publishing Co., Inc., 1975.<br />

61. Hillway, T., Introduction to <strong>Research</strong>, 2nd ed., Boston: Houghton Mifflin, 1964.<br />

62. Hollander, Myles, and Wolfe, Douglas A., Nonparametric Statistical Methods, New York: John Wiley,<br />

1973.<br />

63. Hunt, R., and Shelley, J., “Computers and Common Sense,” 3rd ed., New Delhi: Prentice-Hall of India Ltd.,<br />

1984.<br />

64. Hyman, Herbert H., et al., Interviewing in Social <strong>Research</strong>, Chicago: University of Chicago Press, 1975.<br />

65. John, Peter W.M., Statistical Design and Analysis of Experiments, New York: The Macmillan Co., 1971.<br />

66. Johnson, Ellen, The <strong>Research</strong> Report: A Guide for the Beginner, New York: Ronald Press, 1951.<br />

67. Johnson, Rodney D., and Siskin, Bernard R., Quantitative Techniques for Business Decisions, New<br />

Delhi: Prentice-Hall of India Pvt. Ltd., 1977.<br />

68. Kahn, Robert L. and Cannell, Charles F., The Dynamics of Interviewing, New York: John Wiley & Sons,<br />

1957.<br />

69. Karson, Marvin J., Multivariate Statistical Methods, Ames, Iowa: The Iowa State University Press, 1982.<br />

70. Kendall, M.G., A Course in Multivariate Analysis, London, Griffin, 1961.<br />

71. Kerlinger, Fred N. and Pedhazur, Elazar J., Multiple Regression in Behavioral <strong>Research</strong>, New York: Holt,<br />

Rinehart and Winston, 1973.<br />

72. Kerlinger, Fred N., Foundations of Behavioral <strong>Research</strong>, 2nd ed., New York: Holt, Reinhart and Winston,<br />

1973.<br />

73. Kish, Leslie., Survey Sampling, New York: John Wiley & Sons, Inc., 1965.<br />

74. Kothari, C.R., Quantitative Techniques, 2nd ed., New Delhi: Vikas Publishing House Pvt. Ltd., 1984.<br />

75. Lastrucci, Carles L., The Scientific Approach: Basic Principles of the Scientific Method, Cambridge,<br />

Mass.: Schenkman Publishing Co., Inc., 1967.<br />

76. Lazersfeld, Paul F., “Evidence and Inference in Social <strong>Research</strong>,” in David Lerher, Evidence and Inference,<br />

Glencoe: The Free Press, 1950.<br />

77. Leonard Schatzman, and Anselm L. Strauss, Field <strong>Research</strong>, New Jersey: Prentice-Hall Inc., 1973.<br />

78. Levin, Richard I., Statistics for Management, New Delhi: Prentice-Hall of India Pvt. Ltd., 1979.

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