Publication 20 years of Delta Holdinga

Devedesete godine prošlog veka u Srbiji predstavljale su vreme
dominacije dirigovane ekonomije, državnih i društvenih
kompanija. Srbija je, nažalost, uporno odlagala demokratizaciju
koja se desila u okruženju, kao i uspostavljanje slobodnog tržišta,
protoka kapitala, roba i ljudi.
Formiranje prvih privatnih firmi u takvoj sredini nametalo
je rešavanje prvobitnih preduzetničkih problema i pionirsko
probijanje leda u mnogim životnim i poslovnim situacijama.
Jedna od tih oblasti bila je i oblast tržišnih komunikacija
kompanije.
90 s of last century were the period of the dominance of the
controlled economy, state - and socially-owned companies in
Serbia. Unfortunately, Serbia consistently delayed the changes
that were being introduced in the neighboring countries i.e
democratic transitions, establishment of free market, free flow
of capital, goods, people and services.
Founding first private companies in such an environment
required from its founders to solve early entrepreneurial
problems and be pioneer icebreakers in many life and business
situations.
One of the areas was the area of marketing communications.