Publication 20 years of Delta Holdinga

Izlazak na
internacionalno tržište
Druga polovina ove decenije donela je i naglo otvaranje tržišta u
regionu što je uslovilo ekspanziju, pre svega, trgovinskih lanaca.
Ali nisu samo trgovci ulazili na nova tržišta, iza njih su u susedne
i ostale zemlje regiona stizali proizvodi prehrambene industrije i
drugih privrednih grana zemlje iz koje potiče trgovac.
Za Delta Holding region je postao neminovnost, jer je veličina
tržišta Srbije postala ograničavajući faktor razvoja: nacionalno
tržište postalo je pretesno i Kompanija je krenula u osvajanje
tržišta Albanije, Crne Gore, Republike Srpske, Bugarske...
U snažnom investicionom zamahu Kompanija je vrlo brzo
postala značajan regionalni akter i cenjen investitor koji je
na ovim tržištima dobio podršku najviših državnih krugova.
Sigurno bi regionalni zahvat Delte bio i širi da nije bilo mnogih
neekonomskih, javnih ili prikrivenih prepreka za investiranje
srpskih kompanija u regionu. Ipak, kompanija je efikasno
reagovala i na takvu situaciju na terenu, bez oklevanja menjajući
poslovne prioritete i okrećući se novim tržištima, koja nude
povoljnije uslove za ulaganje.
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20 GODINA YEARS
DRUGI SKOK 2000/2010. SECOND LEAP 2000/2010
Penetration into the
international market
The second half of this decade has brought a rapid opening
of markets in the region that has induced expansion, in the
first place, of trade chains. Traders rushed to new markets of
neighboring and other countries of the region. They were
followed by the products of food processing and other industries
from the countries they had come from.
For Delta Holding the region became a necessity since the size
of the Serbian market had become too confining a factor for
the company’s development. The national market had become
too constricted and therefore the company set out to conquer
and penetrate the markets of Albania, Montenegro, Republika
Srpska and Bulgaria...
This strong investment momentum made the company in short
order an important regional player and respected investor in a
market that was supported by the highest circles of government.
The company’s regional reach could have been much greater had
it had not been for many economic, public or hidden obstacles
for the Serbian companies that prevented them from investing
in the region. The company as a reaction would rapidly change
its business priorities and make moves into new markets that
offered more favourable conditions for investments.