Publication 20 years of Delta Holdinga

Na principu lokalnih prednosti uspeo je biznis s farmom
svinja Napredak u Staroj Pazovi. Nekadašnji socijalistički
agrarni kombinat bio je potpuno zapušten i urušen kada ga je
privatizovala Delta; posle privatizacije postao je ogledno dobro
srpske industrije mesa.
Recept uspeha bio je u korišćenju domaćih sirovina, domaće
radne snage, ali uz znanje i tehnologiju najboljih proizvođača
na svetu. Rezultat je bio iznenađujući čak i za strane agrarne
eksperte.
Tako je farma svinja na imanju Napredak postavljena prema
tehnologiji danske kompanije DanBred, koja je vodeća u tovu
svinja. Već posle nekoliko godina analize su pokazale da su
performanse ove farme u Staroj Pazovi ne samo zadovoljile
kriterijume stranog konsultanta, već su uzgoj svinja u Srbiji
postavile u red najboljih danskih farmi, vodećih u svetu u ovoj
oblasti.
Pored maloprodaje i nekretnina, koji postaju atraktivne oblasti
poslovanja posle 2000. godine, poljoprivreda je konstanta Delta
Holdinga, nit koja se provlači kroz rad Kompanije svih dvadeset
godina.
Delta Holding je u praksi pokazao da je agrar komparativna
prednost države Srbije i da onaj ko to ume da pokaže na tržištu,
može i da ostvari dobar profit. Ta posvećenost agraru na kraju
druge decenije poslovanja Delta Holdinga postaje jedna vrsta
misije, koju je predsednik Kompanije formulisao govoreći
na otvaranju savremene ULO (Ultra Low Oxygen) hladnjače
na imanju Podunavlje u Čelarevu. Najavio je da će jedan od
najvažnijih poslova za kompaniju biti poljoprivreda, a posebno
oblasti voćarstva, povrtarstva i stočarske proizvodnje. Kako
intenzivno bavljenje ovim poslovima zahteva i velike investicije,
najavio je dodatna ulaganja u kapacitete hladnjače i povećanje
površine voćnjaka pod jabukom sa sadašnjih 200 na čak 600
hektara.
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20 GODINA YEARS
DRUGI SKOK 2000/2010. SECOND LEAP 2000/2010
Applying the principle of local advantage, the pig farm
businesses of Napredak in Stara Pazova and the Nucleus Centre
were successful moves. The company purchased former socialist
agricultural combines that were pretty much in devastated
conditions and after privatization they became pilot farms of
the Serbian meat industry.
The recipe for success was the availability of local resources:
raw material, a local labour force and of course knowhow and
cutting- edge technologies of the most reputable manufacturers
in the world. The results were surprising even for foreign
experts from the agri-business.
The pig farm was established by using technology from
the Danish company DanBred, the leader in pig fattening.
The analyses conducted after a few years showed that the
performances achieved at the farm in Stara Pazova had not only
satisfied requirements of the foreign consultants, but had placed
Serbian pig farming at the same level of Danish pig farms, the
world leaders in that industry.
Besides the retail and real estate businesses that have become
successful areas of enterprise,after democratic transitions and
reforms, the agri-business has become Delta Holding’s constant
thread that has been running through the company’s business
for all of the last twenty years.
Delta Holding has demonstrated in practice that agri-business
is a comparative advantage of the state of Serbia, and the one
that knows how to take advantage of it shall make a good profit.
At the end of a long decade of doing business, Delta Holding’s
commitment to agri-business had became a kind of mission
as expressed by the Company President in his speech at the
opening of the ULO (Ultra Low Oxygene) cold store on the
Podunavlje farm in Čelarevo. On that occasion, he announced
that the one of the most important businesses will be the agribusiness
and in particular the fruit and vegetable growing and
animal production sector of it. Since an intensive engagement
in agri-businesses requires a large investment, the President
announced additional investments into the cold store capacities
and expansion of land area used for apple orchards from more
than 200 to 600 hectares.