Publication 20 years of Delta Holdinga

Partnerstvo
sa najvećima
Ubrzo posle aranžmana sa bankom Intesa, posredstvom Delte
u Srbiju je ušla i jedna od najvećih kompanija na svetu iz oblasti
osuguranja. Italijanska grupacija Generali postala je vlasnik
50% + 1 akcije Delta Osiguranja i tako je nastala zajednička
kompanija Delta Generali Osiguranje.
Intenzivni rast i širenje u sve oblasti osiguranja namenjenih
privredi i građanima i pozicija najveće privatne osiguravajuće
kuće u Srbiji sa ambicijom daljeg snažnog rasta, doprineli su da
Delta Osiguranje ostvari strateško partnerstvo sa kompanijom
Generali, što je predstavljalo i prvi dolazak jednog od vodećih
internacionalnih osiguravača na srpsko tržište.
Sistem analize u ovom slučaju bio je sličan onom kao kad je
prodavana Delta Banka. Ocenjeno je da Generali namerava da se
širi na tržištu jugoistočne Evrope, samostalno ili u partnerstvu
sa nekom lokalnom kompanijom. Ukoliko bi ovakva kompanija
ušla sama na tržište Srbije, to bi bila konkurencija od koje se
može samo izgubiti u tržišnom nadmetanju. Zato je odlučeno
da Delta Holding proda polovinu svoje osiguravajuće kuće
uglednom partneru, što se pokazalo kao dobitna kombinacija.
I u zastupanju brojnih inostranih kompanija i distribuciji
njihovih proizvoda na domaćem tržištu postiže se najviši
kvalitet. Poverenje Delti ukazuju: FIAT, BMW, Honda,
Beiersdorf (Nivea), Ferrero, Mars, Diageo, Johnson Wax, Perfetti
van Melle, Chipita, Buitoni, Shark... Delta Sport zastupa Nike,
osvaja modni i HoReCa biznis. Partneri su između ostalih i
Inditex i Costa Coffee. Delta MC zastupnik je proizvođača
viljuškara OM Pimespo, bavi se plasmanom guma renomiranog
proizvođača Pirelli i zvanični je distributer za brend Shell.
Jugohemija lokalnom tržištu nudi programe renomiranih
kompanija među kojima su: GE, Novartis, Astra Zeneca, Roche...
// 80
20 GODINA YEARS
DRUGI SKOK 2000/2010. SECOND LEAP 2000/2010
In partnership
with the biggest
Very soon after the arrangement concluded with Banca Intesa,
and by mediation of Delta, one of the biggest insurance
companies in the world, the Italian Generali Group was brought
to Serbia as the owner of a 50%+1 share of Delta Osiguranje.
A new joint company was thus founded under the name Delta
Generali Osiguranje.
Intensive growth and expansion in all areas of insurance
intended for businesses and private individuals, and the position
of the largest privately owned insurance company in Serbia with
ambitions for further strong growth, contributed to the strategic
partnership between Delta Osiguranje and Generali Group. At
the same time, this was the first entry of a leading international
insurer into the Serbian market.
The analysis system was the same as that applied when Delta
Bank was sold. The estimations were that Generali Group
intended to expand its business in the SEE market either alone
or through partnership with some local company. If Generali
Group had gone by itself into the market of Serbia it would have
encountered too tough competition, against which the company
could only lose. Therefore Delta Holding decided to sell a half of
its insurance business to Generali Group, which turned out to
be a good joint way of operating.
The company thus rendered the highest quality services in
the representation of foreign companies and distribution of
their products in the local market. Delta was entrusted with
representations and distribution of FIAT, BMW, Honda,
Beiersdorf (Nivea), Ferrero, Mars, Diageo, Johnson Wax, Perfetti
van Melle, Chipita, Buitoni, Shark... Delta Sport represents
Nike. Also, Delta Sport has entered the fashion business and
the HoReCa business. Its partners are Inditex and Costa
Coffee. Delta MC is an official representative of OM Pimespo
forklifts, which represent the Pirelli tyre brand and is the official
distributor of Shell oil-based lubricants for vehicles. Jugohemija
offers programs of world reputable companies such as GE and
Novartis to the local market, as well as Astra Zeneca, Roche...