Publication 20 years of Delta Holdinga

Veliki zaokret,
izlazak iz bankarstva
Jedan od prelomnih događaja za dalji razvoj Kompanije desio
se sa prodajom Delta Banke italijanskoj finansijskoj grupaciji
Intesa. U ovoj operaciji prodat je stoprocentni kapital Delta
banke, jer je procenjeno da Delta Holdingu u tom trenutku
treba kapital da ojača svoj sektor maloprodaje, ali i druge
strateške biznise. U regionu se pojavljivalo sve više velikih
internacionalnih maloprodajnih lanaca, a i zemljama u
okruženju nastajali su snažni maloprodavci, sa različitim
stepenom podrške državnih i drugih institucija.
Delta Banka je na tržištu Srbije stvorila izuzetnu poziciju, bila
je na svom vrhuncu i uživala ugled najbolje domaće banke.
Mnogi su, pa i u samoj Kompaniji, očekivali dalji razvoj Banke
koja je već i tada poslovnom sistemu donosila značajne profite.
Međutim, poslovna vizija i logika poslovodstva bile su drugačije.
Banka je prodata kad su u Srbiju počele da dolaze svetske banke.
To je bio odgovor kompanije na novo tržišno pozicioniranje.
Analiza je pokazala da se sa portfoliom koji je Delta Banka imala
može izgubiti igra, jer bilo je teško nadmetati se sa stranim
bankama. Dalji kvalitetan razvoj banke sa Delta Holdingom kao
vlasnikom ne bi bio moguć, jer je konkurencija bila veoma jaka.
I tu više nije bilo emocija, moralo se ići u novi biznis.
Rast broja deponenata
Increase in the number of depositors
// 79
20 GODINA YEARS
DRUGI SKOK 2000/2010. SECOND LEAP 2000/2010
A major turning point
coming out of banking
One of the crucial events for further company development
was the sale of Delta Banka to Italian financial group Intesa
Sanpaolo. Through that transaction, the company sold 100%
of Delta Bank’s capital, because at that moment Delta Holding
needed money to strengthen its retailing sector along with
other strategic businesses. At that time the region was over
flooded with the big international retailing chains on one side
and on the other powerful retailers had emerged in neighboring
countries with varying degrees of support either by state or
other institutions.
Delta Bank had been very well-established in the Serbian market
of Serbia, it had reached its peak and enjoyed the reputation
of being the best local bank. Many people, even the people of
the company, expected it to be developed further since even at
that point it was bringing significant profits into the business
system. But the business vision and logic of the management
were different. The Bank was sold at the very moment when
foreign banks had started to penetrate the Serbian market.
It was the response of the company to the new market
positioning. Analyses showed that with the-then Bank portfolio
the game could be lost in too tough and difficult competition
with foreign banks. Further quality development of the Bank
with Delta Holding as a Bank owner was impossible because
the competition was too tough, and at that point any emotional
considerations faded because the company had to chase new
business.
Rast kapitala / milion EUR
Capital growth / million EUR