Publication 20 years of Delta Holdinga

Trenutak za promenu Time for a change
Ono što Kompanija ne napušta ni u novim uslovima poslovanja,
to je princip da dosledno prati svoj preduzetnički duh i viziju,
otvarajući nove, ali i napuštajući neke postojeće poslove.
Kompanija se u određenom trenutku odrekla jednog od biznisa
koji je imao brz rast i iz godine u godinu zauzimao je sve veći
udeo na srpskom tržištu. Radilo se o proizvodnji artikala kućne
hemije (deterdženti za pranje veša i posuđa, sapuni i druga
sredstva).
Iako su stručnjaci laboratorije za istraživanje i razvoj BASF
u analizama potvrđivali da je deterdžent iz Delte efikasniji
pri uklanjanju nečistoće od deterdženata vodećih svetskih
proizvođača, iako je tržišno učešće znatno povećano, Delta
Holding je odlučio da taj svoj biznis proda 2006. godine. Ključni
razlog bila je procena da je Deltina fabrika dostigla svoj vrhunac,
da se tržište liberalizovalo, da su stigle vodeće svetske kompanije
koje proizvode kućnu hemiju i da u tom biznisu Delta Holding
ne vidi mogućnost daljeg razvoja.
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20 GODINA YEARS
DRUGI SKOK 2000/2010. SECOND LEAP 2000/2010
What the Company never leaves behind even in the new
business environment is the principle that it consistently
follows, which is that entrepreneurial spirit and vision are
vital not just when going into new businesses, but also when
one makes a move out of existing businesses. At one moment,
the company gave up one business which had proven to be
fast growing from year to year with an ever greater share in
the Serbian market . It was the manufacturing of household
chemical items such as laundry powders, dishwashing powders
and liquids and soaps. Although BASF R&D experts confirmed
through their laboratory analysis that the formula of Delta
detergent was more efficient in removing dirt and stains than
one of the leading manufacturers in the world, and although
market share had significantly increased, Delta Holding decided
to sell that business in 2006.
The key reasons were that the Delta plant had reached its peak
at that time, the market was liberated and leading international
manufacturers of household chemicals had entered the market
and in such an environment Delta Holding did not see the
possibility for further development.