Publication 20 years of Delta Holdinga

Synovate je anketirala 3.200 studenata završnih godina u potrazi
za prvim poslom i istraživanje je dalo odgovore na pitanja ko je
najpoželjniji poslodavac u Srbiji, kako mladi vide mogućnosti
zaposlenja i kako dolaze do informacija o poslovima. U novom
poslovnom okruženju i sa već uhodanim temeljnim principima
poslovanja Delta Holding je imao čvrst oslonac i dovoljno
pretpostavki za razvoj Kompanije. Mogućnosti su bile neslućene
za onoga ko je posedovao viziju i hrabrost da se upusti u novu
poslovnu avanturu koja je trebalo da počiva na tri ključna
posla - agraru, maloprodaji i nekretninama. Sav kapital stečen
prodajom Bajkalskog celuloznog kombinata preusmeren je iz
Rusije ka investicijama na srpskom tržištu. Oblasti investiranja
- upravo pomenute: poljoprivreda, maloprodaja i razvoj
nekretnina.
Sa početkom druge polovine prve decenije ovog veka, Kompanija
se već nalazi u velikom investicionom ciklusu i dramatično
brzo radi na sopstvenoj modernizaciji. Taj model, koji nije samo
tehnološki već i u domenu organizacije, pa i poslovne filozofije,
čelnici kompanije promovišu i u široj javnosti, nailazeći
pritom na različite stepene razumevanja za novi srpski biznis.
Kompanija insistira na značaju ljudi za svoj poslovni uspeh,
ali i za napredak celokupnog društva. Predlaže veća ulaganja u
obrazovanje mladih, ali i usmeravanje obrazovanja ka modernim
i u savremenoj ekonomiji upotrebljivim zanimanjima.
Predsednik Kompanije ne ustručava se da javno ukaže na
nespremnost ljudi u Srbiji da se prilagode novim tržišnim
uslovima i povećanim zahtevima ne samo u procesu rada, već i u
procesu dodatne i specijalizovane edukacije.
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20 GODINA YEARS
DRUGI SKOK 2000/2010. SECOND LEAP 2000/2010
Synovate conducted an Internet survey among 3200
questionnaires – final year students looking for their first job.
Survey questions were: who was the most desirable employer in
Serbia, how young people see the possibility of employment and
how they obtain information about job vacancies. In the new
business environment and with well-established fundamental
business principles, Delta Holding had solid enough support
and sufficient assumptions for the development of the
Company. The possibilities were unimaginable for one
who had the vision and courage to enter a new business venture
based on three key businesses, ie.agri-business, retailing and real
estate. All capital from the sale of the Baikal Cellulose Integrated
Plant was transferred from Russia and was ready for investment
in Serbia i.e. into agribusiness, retail industry and real estate.
Around 2005, the company found itself in a large investment
cycle and worked dramatically fast on its own modernization.
That model not only involved technological and organizational
but also business philosophy, and was promoted by the
company leaders to the wider public, encountering varying
levels of understanding for the new Serbian business. The
company insisted on the importance of having well-educated
personnel not only for its own business success but also for the
prosperity of society as a whole. It further insisted on greater
investment in the education of young people, specifying that
education that is directed towards modern occupations is useful
for the contemporary economy. The Company President did not
hesitate to indicate publicly the reluctance of people in Serbia to
adapt to new market conditions, increased demands in the work
process and also to increased demand for additional training
and education of specialists.