Publication 20 years of Delta Holdinga

Svetska praksa prilagođena
lokalnim uslovima
Delta Holding najveći zamah u svom poslovanju dobio
je na Istoku, na ruskom tržištu, ali tehnologija i principi
organizovanja Kompanije - učeni su ili kupovani na Zapadu.
Stav Deltinog menadžmenta bio je i tada da je tehnologija
razvijenog zapadnog sveta nešto bez čega ni Srbija, ni Delta ne
mogu da krenu napred. Takav stav u javnosti je proklamovan
kao princip Delta Holdinga, a u okvirima Kompanije - gde
je menadžment imao direktne ingerencije - ovo pravilo
primenjeno je i u praksi. Iskustvo i specifičnost preduzetničke
vizije Delta Holdinga i u ovom primeru doneli su jedno bitno
ali. Smatralo se da superiorna svetska tehnologija nije sama po
sebi dovoljna za uspešno poslovanje. Sva znanja moraju biti
prilagođena lokalnim uslovima i principima i uključena u realno
stanje na konkretnom tržištu.
Nije Delta bila usamljena u ovakvom stavu. Primer banke Intesa,
koja je 2005. godine preuzela Delta Banku, pokazao je kako
giganti svetskog biznisa uvažavaju speficičnosti lokalnih tržišta.
Intesa je dostigla prvu poziciju među bankama u Srbiji tako
što je zadržala veći deo postojećeg menadžmenta Delta Banke,
istovremeno inkorporirajući vodeću bankarsku tehnologiju i
znanje. Prožimanje italijanske (svetske) tehnologije i domaćih
(srpskih) specifičnosti dalo je pravi rezultat. Bilo je to, naravno,
i veliko priznanje kadrovskoj politici koja je u Delta Holdingu
vođena.
I Delta Maxi je, na putu do pozicije tržišnog lidera u zemlji i
regionu, obilato koristio strana iskustva. Nekada se učilo kroz
posete stranim maloprodajnim lancima, u drugim situacijama
u Beogradu su angažovani strani stručnjaci. I u jednom i u
drugom slučaju iskustva nisu preuzimana nekritički, jer to ne
bi dalo očekivane rezultate. Da bi Maxi postao najbolji u svojoj
industriji, zapadna tehnologija kombinovana je i prilagođavana
domaćim uslovima. Zbog svega navedenog, u Delta Holdingu se
kao jedna od najčešće izgovorenih može čuti rečenica: ”Najviše
smo naučili u radu s inostranim partnerima”.
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20 GODINA YEARS
PRVI SKOK 1991/2000. THE FIRST LEAP 1991/2000
International practice
adapted to local conditions
Delta Holding gave the greatest impetus to its business in
the East, in the market of Russia, while the technology and
company organization principles were assimilated in the West.
The Delta management standpoint was then and has remained
until today that without the technology of western developed
countries both Serbia and the company could not move forward.
It has been communicated to the public as a principle within
the company and wherever company management had direct
authority, and that rule has been applied in practice. Experience
and the specific entrepreneurial vision of Delta Holding have in
this example brought only one ‘but.’ Many thought that superior
global technologies alone were not sufficient for successful
business. But all knowledge must be adapted to local conditions
and principles and included in the reality of the situation in the
particular market.
Delta was not alone when it came to taking that view. The
example of Banca Intesa that in 2005 took over Delta Bank
showed how the world business giants appreciate the specificity
of the local market. Intensa Sanpaulo has reached the top
position among the banks in Serbia because it kept the majority
of existing Delta Bank management staff on one hand and
on the other incorporated leading banking technology and
know-how. The penetration of Italian technology into Serbian
specificity gave the right result. It was, of course, a great
recognition for the personnel policy pursued by Delta Holding.
And Delta Maxi as well has extensively used foreign experiences,
on its way to taking the position of the market leader in the
country and the region. In some cases people were taught by
visiting foreign retail chains, and in the other, foreign experts
were engaged to come to Belgrade. But in either case, the
experiences were not taken on unconditionally since in such a
case an expected result would be missing. In order to keep Maxi
at the top position in its industry, western technology has been
combined and adopted to the local conditions. For all the above
mentioned, one of the most frequently uttered sentences in
Delta Holding is “We have learned the most through working
with foreign partners”.