Publication 20 years of Delta Holdinga

Prvi ušli
u bankarstvo
Tražeći svoj put devedesetih godina i istražujući još netaknute
delove tržišta, Delta se opredelila i za formiranje banke. Prva
privatna banka u Srbiji bila je samo logična posledica tadašnjih
okolnosti na tržištu koje je pokazivalo nesposobnost državnih
(društvenih) banaka da obezbede finansijski kapital za klijente.
Vizija je bila da u svakom gradu u Srbiji Delta banka postane
jedan svojevrsni biznis centar, ali i mesto ugleda i uticaja, koje
će okupljati ključne ličnosti lokalne zajednice i biznisa. Zato je u
izboru poslovnog prostora za filijale banke uvek tražena najlepša
zgrada u gradu, a za direktora banke snažna i ugledna ličnost.
Interesantna je odluka da osoba izabrana za direktora banke
ne mora neizostavno biti stručnjak za bankarstvo, već pre
svega ličnost sa prestižom i uticajem u svojoj sredini. Naravno,
zamenik direktora i ostali zaposleni obezbeđivali su besprekorno
poznavanje bankarskog posla.
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20 GODINA YEARS
PRVI SKOK 1991/2000. THE FIRST LEAP 1991/2000
First into
banking
Deciding on the best business to start in the 1990s and looking
for an uncontested market arena, Delta decided to form a
private bank. The first private bank in Serbia was only the logical
consequence of the circumstances that were prevailing at
that time in the market and that indicated the inability of the
state-owned banks to provide financial capital for its clients.
The vision was that in each town in Serbia, Delta Bank would
become a kind of business center and at the same time a place
of prestige and influence that would bring together key figures
of the local community and businesses. Therefore the most
attractive buildings in the towns were looked for to be the
branch office and business space, and branch directors were
elected among powerful and important individuals.
The person that was elected bank director was not required to
be necessarily an expert in banking but they had to be somebody
who had prestige and influence in his community.