Publication 20 years of Delta Holdinga

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Sa Fiatom do kvaliteta Upravo zato su ime i ugled bili opredeljujući 1994. godine za izbor italijanskog proizvođača automobila Fiat za partnera Delta Holdinga. Fiat je izabran posle detaljne analize tržišta i pokazatelja da njegov dotadašnji partner u Srbiji, Zastava iz Kragujevca, definitivno ne može da ispuni zahteve i realizuje distribuciju ozbiljnog brenda. Istovremeno se znalo da kod kupaca postoji emocija ka automobilima ovog proizvođača. Tadašnje rukovodstvo Fiata imalo je samo jedno pitanje za poslovni tim Delte: ”Koliko vi možete da prodate naših automobila?”. Menadžeri Fiata kasnije su prepričavali odgovor koji su dobili, a koji je uticao da bude sklopljen posao za naredne godine. ”Ne znamo koliko možemo da prodamo, ali znamo da ćemo da prodamo više od svih drugih”, rekli su u Delti, najavljujući da će biti prvi u tržišnom udelu, a da prodaja automobila u apsolutnim ciframa zavisi od zbivanja na tržištu. // 60 20 GODINA YEARS PRVI SKOK 1991/2000. THE FIRST LEAP 1991/2000 With Fiat to quality Therefore, in 1994,both name and reputation were opting for Delta Holding to chose the Italian car manufacturer Fiat as its partner. The company made the decision about FIAT after a detailed market analysis and on the basis of the fact that the last Fiat partner in Serbia – Zastava of Kragujevac - was definitely not able to meet the requirements and carry on distribution of such a brand. There were also customers’ emotional attachment to the cars of that manufacturer. At that time the FIAT management had only one question for the Delta business team: “How many our cars are you able to sell?” Later, FIAT managers used to repeat the answer they had got then and that made them enter business over the coming years. “We do not know how many we can sell but we know that we are going to sell for sure more than anybody else” was the answer of the Delta team and added that Delta’s target was to be number one in the market share and that the quantity of sold cars expressed in absolute figures would depend on the market environment.
61 “Ne znamo koliko možemo da prodamo, ali prodaćemo više od svih drugih.” “We do not know how many we can sell but we shall sell for sure more than anybody else.” 20 GODINA YEARS PRVI SKOK 1991/2000. THE FIRST LEAP 1991/2000
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