Publication 20 years of Delta Holdinga

Sa Fiatom
do kvaliteta
Upravo zato su ime i ugled bili opredeljujući 1994. godine za
izbor italijanskog proizvođača automobila Fiat za partnera
Delta Holdinga. Fiat je izabran posle detaljne analize tržišta
i pokazatelja da njegov dotadašnji partner u Srbiji, Zastava iz
Kragujevca, definitivno ne može da ispuni zahteve i realizuje
distribuciju ozbiljnog brenda. Istovremeno se znalo da kod
kupaca postoji emocija ka automobilima ovog proizvođača.
Tadašnje rukovodstvo Fiata imalo je samo jedno pitanje
za poslovni tim Delte: ”Koliko vi možete da prodate naših
automobila?”. Menadžeri Fiata kasnije su prepričavali odgovor
koji su dobili, a koji je uticao da bude sklopljen posao za
naredne godine. ”Ne znamo koliko možemo da prodamo, ali
znamo da ćemo da prodamo više od svih drugih”, rekli su u
Delti, najavljujući da će biti prvi u tržišnom udelu, a da prodaja
automobila u apsolutnim ciframa zavisi od zbivanja na tržištu.
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20 GODINA YEARS
PRVI SKOK 1991/2000. THE FIRST LEAP 1991/2000
With Fiat
to quality
Therefore, in 1994,both name and reputation were opting for
Delta Holding to chose the Italian car manufacturer Fiat as its
partner. The company made the decision about FIAT after a
detailed market analysis and on the basis of the fact that the last
Fiat partner in Serbia – Zastava of Kragujevac - was definitely
not able to meet the requirements and carry on distribution of
such a brand. There were also customers’ emotional attachment
to the cars of that manufacturer. At that time the FIAT
management had only one question for the Delta business team:
“How many our cars are you able to sell?”
Later, FIAT managers used to repeat the answer they had got
then and that made them enter business over the coming years.
“We do not know how many we can sell but we know that
we are going to sell for sure more than anybody else” was the
answer of the Delta team and added that Delta’s target was to
be number one in the market share and that the quantity of sold
cars expressed in absolute figures would depend on the market
environment.