Publication 20 years of Delta Holdinga

Delta kao primer Delta as a model
Jedan od najuspešnijih poslovnih poteza bilo je i dovođenje
italijanske autokompanije Fiat u Srbiju. Zapažena je, po stilu
i dometima, marketinška kampanja koja je pratila ulazak
novih modela tog proizvođača na tržište, ozbiljno uzdrmano
međunarodnim sankcijama. Inovativna promotivna kampanja
uspostavila je novi standard i svako ko je želeo da se nametne
kupcima na tržištu, morao je da prihvati kao početni
postulat ono što je Delta uspela sa kampanjom za vozila ovog
proizvođača.
Savremeni prodajni saloni Fiat, Honda, BMW, Mini napravljeni
su prema najvišim standardima. Potpredsednik BMW, na
svečanom otvaranju salona u Beogradu, u obraćanju zvanicama
rekao je da se u novom salonu oseća kao da je u bilo kojoj
svetskoj metropoli.
Svoju efikasnost u uvozu i distribuciji proizvoda Delta DMD
unapređuje uvođenjem najsavremenijih informacionih
tehnologija. Tokom 2010. godine Delta DMD uslužio je više od
8.500 klijenata na preko 13.000 lokacija u Srbiji i Crnoj Gori.
Portfolio DMD-a obuhvata: Nivea (Beiersdorf), Ferrero, Mars,
Diageo, Johnson Wax, Perfetti van Melle, Chipita, Buitoni,
Shark...
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20 GODINA YEARS
U MISIJI MODERNIZACIJE ON A MISSION TO MODERNIZE
One of the most successful ventures was bringing and
welcoming the Italian car company Fiat to Serbia. The
marketing campaign that was conducted in that project of
bringing the new models from the manufacturer to Serbia’s
sanction-devastated market was noted for its style and the
extent of its success. That campaign established new innovative
standards and anybody who wanted to impress a customer in
the market had to accept as the market standard what Delta had
managed to do in its campaign for Fiat cars.
Modern sales centres for Fiat, Honda, BMW and Mini cars were
tailored to meet the highest standards. At the opening ceremony
of the BMW car salon in Belgrade, the BMW Vice-President in
his address to the guests said that in the new salon he felt as
though he could be in any world capital.
Delta DMD furthered the efficiency of its import techniques and
the distribution of products by the introduction of cutting-edge
information technology. In 2008 Delta DMD provided services
to more than 7,000 clients at 12,000 locations. The Delta DMD
portfolio comprises: Nivea (Beiersdorf), Ferrero, Mars, Diageo,
Johnson Wax, Perfetti van Melle, Chipita, Buitoni, Shark...