Publication 20 years of Delta Holdinga

2000/2007
In the autumn of 2000 with the move towards democracy,
Delta Holding occupied the leading positions in all fields of
its business. Owing to its solid foundations in business and
business principles, the company was ready for the return and
integration of the country into the international economic
market place and system of doing business. The great changes
taking place at that time in Serbia resulted in the reduction of
business in the markets of Russia. The Company decided to
leave the cellulose business and the capital acquired from the
sale of the Baikal Cellulose Integrated Plant was directed and
invested in the business in Serbia.
As Serbia opened up to the outside world during the period of
democratic transition and economic reform from 2001 to 2007,
the climate encouraged fast growth within the company. The
market leadership positions of Delta’s existing agri-business
and its representations of foreign companies’ and brands in the
domestic market had been strengthened. Simultaneously, the
fields of investments had been broadened, and the company
had entered new business arenas. With the opening of the first
Maxi hypermarket, the era of strategic retail business got under
way as the company began to vigorously develop the real estate
business.
The company has experienced expansion through organic
growth but also through acquisitions carried out by its own
company for acquisition and brokerage services. By that time
Delta Holding had 18,000 employees. In 2003 the company
moved into new office buildings in New Belgrade which is
company-owned property.
When Delta Bank was sold to the Italian Banking Group, Banca
Intesa, the accumulated capital formed the basis of a future
investment cycle. The company has an important role also in
the privatizations process of domestic and socially–
owned enterprises and simultaneously has invested into
real estate development, expansion of retail chains, and
development of shopping malls.
Delta Real Estate erected the first shopping mall in Belgrade,
Delta City, and not long afterwards Delta City was erected in
Podgorica, Montenegro. Then, in Belgrade, the Delta Company
for real estate development together with their partner Hypo
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20 GODINA YEARS
HRONOLOGIJA CHRONOLOGY
Alpe Adria Bank Belgrade built the residential area called
Belville in New Belgrade, for Universiade 2009. At that time
it was the biggest building site in the Balkans. Delta Maxi has
expanded its retailing chain and has introduced new selling
formats and new brands – Tempo, Honda and BMW are
just two of the new companies represented by Delta in the
territory of Serbia.
Delta Osiguranje (Delta Insurance) also established the first
private pension fund, and as such was extremely successful in
breaking into the insurance market. It entered into a strategic
partnership of a 50-50% cut with Generali Group, one of the
biggest international insurance companies.
Delta Sport represents Nike. Also, Delta Sport signed an
agreement with Costa Coffee, one of the leading international
coffee shop chains, with the franchise agreement aiming at
expanding the network across the former Yugoslavia and
Albania. Delta Sport became the representative of the Spanish
Zara chain and sole representative of all Inditex brands for
Europe.
Delta Holding is also become a partner to the most wellknown
global corporations, such as Beiersdorf (Nivea),
Unilever, Pirelli, Shell, OM Pimespo, GE...
Delta is doing agri-business with companies such as Pioneer
(DuPont), Syngenta, BASF...
The Company has been achieving its target of being a regional
business leader. The Company entered the retail market of
Bosnia and Herzegovina through the purchase of the Tropic
retail chain. The Company opened its first retail shops
in Montenegro and through its acquisition of the Piccadilly
retail chain in 2007, Delta Maxi Group has expanded its
business into the EU market.