Publication 20 years of Delta Holdinga

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1991/1993. U prvim godinama postojanja uslovi za rad u Srbiji su izuzetno teški: izbijaju ratovi, dolazi do ekonomske izolacije, hiperinflacija dostiže istorijski maksimum, međunarodna zajednica uvodi ekonomske sankcije državi u kojoj Delta posluje, gase se velika državna i društvena preduzeća, menja se privredni ambijent. Smelim i efikasnim odlukama i formiranjem kvalitetne kadrovske baze postavljaju se osnovi za uspešno poslovanje Delte. Počinje proces uspostavljanja dugoročne saradnje sa svetski poznatim kompanijama i usvajaju se i primenjuju poslovni principi i znanja velikih korporacija. Delta posluje u oblasti agrara (trgovina voćem i povrćem) i u drvnoj industriji. Realizuje prve ugovore sa renomiranim kompanijama Nike i Zeneca. Već 1991. godine osniva i prvu privatnu banku - Delta banku. 1994/1999. Portfolio Kompanije se proširuje, Delta zastupa renomirane kompanije Fiat, Nestle, Beiersdorf (Nivea) i mnoge druge. Sankcije i međunarodna izolacija SR Jugoslavije ne omogućavaju Kompaniji da se razvija planiranim tempom, zbog čega se stagnacija poslovanja na prostoru Balkana kompenzuje širenjem poslova u Rusiji i Ukrajini. Dve kompanije, članice Delta Holdinga, ostvaruju značajan profit za Kompaniju u tom periodu: Delta Sport kao generalni distributer Nike za područje Zajednice Nezavisnih Država i Delta International kao većinski vlasnik Bajkalskog celuloznog kombinata koji svoje proizvode usmerava direktno na tržište Azije. Takav način poslovanja zahtevao je prebacivanje značajnog broja zaposlenih Delta Holdinga iz Srbije na tržište Rusije. Kompanija započinje potpuno novi posao osnivanjem Delta Osiguranja. // 16 20 GODINA YEARS HRONOLOGIJA CHRONOLOGY 1991/1993 During the initial years of company operations, conditions in Serbia were extremely difficult: wars broke out, the country was economically isolated, hyperinflation reached record heights, the international community imposed economic sanctions against the country in which Delta was doing business, big state and socially-owned enterprises had been liquidated and the economic environment had completely changed. Delta laid successful business foundations by making brave and efficient business choices and employing decent staff. Long-term cooperation with the world’s leading companies followed as did the adoption of the business skills and principles of large corporations. Delta was involved in the agricultural sector, trading in fruit and vegetables, and in the timber industry. The company first negotiated contracts with reputable companies such as Nike and Zeneca, and by 1991it had already founded the first private bank, Delta Bank. 1994/1999 The company’s portfolio had expanded. It assumed in-country representation of leading companies such as Fiat, Nestle, Beiersdorf, (Nivea) and of many others. The resultant isolation of Yugoslavia slowed down the company’s development and caused a stagnation of business in the Balkans. This lead to expansion into the Russian and Ukrainian markets. Two companies, members of Delta Holding, made significant profits for the company in that period: Delta Sport (as a general distributor of Nike for the territory of CIS) and Delta International (as the majority owner of the Baikal Cellulose Integrated Plant that directed its products to the markets of Asia). Such a manner of doing business required a significant number of Delta Holding personnel to be expatriated and or moved from Serbia to the markets of Russia. The Company also started up a completely new business by establishing Delta Osiguranje (Delta Insurance).
17 “Devedesete godine nisu pogodovale razvoju poslovanja u Srbiji, ali Kompanija brzo i efikasno donosi odluke i usvaja know-how zapadnih korporacija.” 20 GODINA YEARS HRONOLOGIJA CHRONOLOGY “The 1990s were bad years for the development of business in Serbia, but the company made effective and efficient decisions and transferred know-how from western companies.”
Page 5 and 6: Znati trajati Knowing how to last
Page 7 and 8: Dve decenije uspeha Two decades of
Page 9 and 10: Delta Holding poklanja Beogradu Cen
Page 11 and 12: 11 “Da bi se postigao uspeh koji
Page 13 and 14: Chronology 1991/1993 • 1994/1999
Page 15: Kompanija Delta osnovana je 4. febr
Page 19 and 20: 2000/2007 In the autumn of 2000 wit
Page 21 and 22: Korporativna kultura Svoju poslovnu
Page 23 and 24: On a mission to modernize Quality s
Page 25 and 26: “Kompanija je uvodila svetske sta
Page 27 and 28: 27 20 GODINA YEARS U MISIJI MODERNI
Page 31 and 32: Global G.A.P. ISO 9001:2008 ISO 220
Page 34: Maloprodaja kakvu niste znali U obl
Page 39: 39 “Delta City najbolji šoping-m
Page 42 and 43: Delta kao primer Delta as a model J
Page 44 and 45: Delta Sport - pouzdan partner Delta
Page 46 and 47: Sigurno osiguranje Secure insurance
Page 48 and 49: Novi kadrovski standardi New person
Page 50 and 51: Novi milenijum New millennium Delta
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Page 54 and 55: 54 20 GODINA YEARS PRVI SKOK 1991/2
Page 56 and 57: Izvozom do deviza Devedesetih godin
Page 58 and 59: Ništa bez dobrih kadrova Izbor kad
Page 60 and 61: Sa Fiatom do kvaliteta Upravo zato
Page 62 and 63: Prvi ušli u bankarstvo Tražeći s
Page 64 and 65: Na “istočnom frontu” On the
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Svetska praksa prilagođena lokalni
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68 20 GODINA YEARS
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70 20 GODINA YEARS DRUGI SKOK 2001/
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Nova uloga trgovine The new role of
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Synovate je anketirala 3.200 studen
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Veliki zaokret, izlazak iz bankarst
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Sistemsko širenje kroz privatizaci
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Na principu lokalnih prednosti uspe
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Izlazak na internacionalno tržišt
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“Kriza je iskorišćena za unapre
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Third leap 2011
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Krajem druge decenije rada i na po
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Communication is everything... Mark
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Devedesete godine prošlog veka u S
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Snaga PR-a Power of PR Isti preduze
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CSR kao temeljni princip Kao novi p
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Objedinjene korporativne komunikaci
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110 Organizaciona shema Organisatio
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Publikaciju priredio Sektor za korp
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Publication 20 years of Delta Holdinga

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