Publication 20 years of Delta Holdinga

1991/1993.
U prvim godinama postojanja uslovi za rad u Srbiji su
izuzetno teški: izbijaju ratovi, dolazi do ekonomske izolacije,
hiperinflacija dostiže istorijski maksimum, međunarodna
zajednica uvodi ekonomske sankcije državi u kojoj Delta
posluje, gase se velika državna i društvena preduzeća, menja se
privredni ambijent. Smelim i efikasnim odlukama i formiranjem
kvalitetne kadrovske baze postavljaju se osnovi za uspešno
poslovanje Delte. Počinje proces uspostavljanja dugoročne
saradnje sa svetski poznatim kompanijama i usvajaju se i
primenjuju poslovni principi i znanja velikih korporacija.
Delta posluje u oblasti agrara (trgovina voćem i povrćem) i u
drvnoj industriji.
Realizuje prve ugovore sa renomiranim kompanijama Nike i
Zeneca. Već 1991. godine osniva i prvu privatnu banku - Delta
banku.
1994/1999.
Portfolio Kompanije se proširuje, Delta zastupa renomirane
kompanije Fiat, Nestle, Beiersdorf (Nivea) i mnoge druge.
Sankcije i međunarodna izolacija SR Jugoslavije ne omogućavaju
Kompaniji da se razvija planiranim tempom, zbog čega se
stagnacija poslovanja na prostoru Balkana kompenzuje širenjem
poslova u Rusiji i Ukrajini.
Dve kompanije, članice Delta Holdinga, ostvaruju značajan
profit za Kompaniju u tom periodu: Delta Sport kao generalni
distributer Nike za područje Zajednice Nezavisnih Država i
Delta International kao većinski vlasnik Bajkalskog celuloznog
kombinata koji svoje proizvode usmerava direktno na tržište
Azije. Takav način poslovanja zahtevao je prebacivanje
značajnog broja zaposlenih Delta Holdinga iz Srbije na tržište
Rusije.
Kompanija započinje potpuno novi posao osnivanjem Delta
Osiguranja.
// 16
20 GODINA YEARS
HRONOLOGIJA CHRONOLOGY
1991/1993
During the initial years of company operations, conditions in
Serbia were extremely difficult: wars broke out, the country was
economically isolated, hyperinflation reached record heights,
the international community imposed economic sanctions
against the country in which Delta was doing business, big
state and socially-owned enterprises had been liquidated and
the economic environment had completely changed. Delta laid
successful business foundations by making brave and efficient
business choices and employing decent staff. Long-term
cooperation with the world’s leading companies followed as
did the adoption of the business skills and principles of large
corporations.
Delta was involved in the agricultural sector, trading in fruit
and vegetables, and in the timber industry. The company first
negotiated contracts with reputable companies such as Nike and
Zeneca, and by 1991it had already founded the first private bank,
Delta Bank.
1994/1999
The company’s portfolio had expanded. It assumed in-country
representation of leading companies such as Fiat, Nestle,
Beiersdorf, (Nivea) and of many others.
The resultant isolation of Yugoslavia slowed down the
company’s development and caused a stagnation of business
in the Balkans. This lead to expansion into the Russian and
Ukrainian markets.
Two companies, members of Delta Holding, made significant
profits for the company in that period: Delta Sport (as a
general distributor of Nike for the territory of CIS) and Delta
International (as the majority owner of the Baikal Cellulose
Integrated Plant that directed its products to the markets of
Asia). Such a manner of doing business required a significant
number of Delta Holding personnel to be expatriated and or
moved from Serbia to the markets of Russia.
The Company also started up a completely new business by
establishing Delta Osiguranje (Delta Insurance).