Publication 20 years of Delta Holdinga
Publication 20 years of Delta Holdinga
Publication 20 years of Delta Holdinga
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Objedinjene<br />
korporativne komunikacije<br />
U susret novoj fazi svog razvoja i trećem kvalitativnom skoku,<br />
<strong>Delta</strong> Holding korača sa novom filoz<strong>of</strong>ijom koja se ogleda u<br />
objedinjenom sistemu korporativnog komuniciranja. <strong>Delta</strong><br />
Holding je i dalje jedinstveno ime za biznise u okviru poslovnog<br />
sistema i iz <strong>Delta</strong> <strong>Holdinga</strong> se koordinira celokupna tržišna<br />
komunikacija članica, na način koji ne sputava pojedinačne<br />
biznise i daje im maksimalno prostora za realizaciju sopstvenih<br />
tržišnih potreba. Sistem komunikacija odavno uključuje<br />
pomenuti CSR i sve više angažovanja na novim, digitalnim<br />
kanalima komuniciranja.<br />
Sa takvim ustrojstvom i intenzivnim praćenjem svetskih<br />
trendova, u Delti su uvereni da su u oblasti komuniciranja, kao<br />
i u drugim poslovnim delovima, spremni za izazove nove faze u<br />
razvoju kompanije.<br />
// 106<br />
<strong>20</strong> GODINA YEARS<br />
KOMUNIKACIJA JE SVE COMMUNICATION IS EVERYTHING<br />
Integrating<br />
corporate communications<br />
In the new stage <strong>of</strong> its development and third qualitative leap,<br />
<strong>Delta</strong> Holding is entering into a new philosophy that is reflected<br />
in its integrated corporate communication system. <strong>Delta</strong><br />
Holding shall remain a unique name in business and<br />
within the business system. <strong>Delta</strong> Holding shall coordinate<br />
overall Marketing Communications among its members<br />
without inhibiting their individual businesses and leaving them<br />
maximum space for the realization <strong>of</strong> their market needs. The<br />
communication system involves more and more engagement in<br />
new digital channels <strong>of</strong> communication.<br />
With the structure mentioned above and with intensive<br />
monitoring <strong>of</strong> global trends, people in <strong>Delta</strong> are convinced that,<br />
when it comes to communication and other business aspects,<br />
they are ready for the challenges <strong>of</strong> the new stages <strong>of</strong> company<br />
development.
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