Publication 20 years of Delta Holdinga

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Snaga PR-a Power of PR Isti preduzetnički duh, zajedno sa istančanim osećajem za složenu oblast komunikacija, učinio je da kompanija vrlo brzo napravi ozbiljne kvalitativne i organizacione pomake u svom obraćanju javnosti. Iako su prve marketinške akcije dale izuzetne rezultate, istovremeno je načinjen prvi iskorak u oblast tada nepoznatu srpskom privrednom i društvenom okruženju - Odnose s javnošću (PR). Delta Holding jedna je od prvih srpskih kompanija koja je počela organizovano i sistematski da se bavi PR-om, što je rezultiralo nizom nagrada stručne i šire javnosti. U periodu posle 2000. godine, poslovni sistem Delte počeo je ubrzano da raste i da se usložnjava, osvajajući nove oblasti poslovanja. Sve to je pratio, u jednom delu i predvodio sektor marketinga i PR-a, tražeći mehanizme da sve više snažnih poslovnih centara objedini u jednu celinu, a istovremeno da svaki konkretan brend dobije odgovarajuću pažnju javnosti. U ovoj fazi komuniciranje Kompanije već je i sistematsko i kontinuirano, i zasnovano na teoretskim i praktičnim znanjima struke. Kompanija se opredeljuje za integrisane tržišne komunikacije (IMC), objedinjujući oblasti marketinga, odnosa s javnošću i usvajajući istovremeno nove svetske trendove. Strategija je da se Delta Holding prezentira kao jedinstveno ime za poslovni sistem pet grupacija, koje, iako se bave različitim delatnostima, imaju zajedničku poslovnu filozofiju, kao osnov njihovog uspešnog poslovanja. // 102 20 GODINA YEARS KOMUNIKACIJA JE SVE COMMUNICATION IS EVERYTHING The same entrepreneurial spirit with a refined feeling for the complex area of communications enabled the company to make in a short time serious qualitative and organizational moves in addressing the public. Although the first marketing Initiatives produced excellent results, the first step was made into an area then unknown to the business and social environment: Public Relations (PR). Delta Holding was one of the first companies that began to organize and systematically to deal with public relations which resulted in many awards and recognitions being received from experts and the public. In the period after democratic transition in 2000, Delta’s business system began to grow rapidly and to become more and more complex by winning ever-new business sectors. All that was accompanied and led partly by the marketing sector and PR, seeking for ways to integrate all multiple powerful commercial centers into one unit, while leaving each brand to get the appropriate attention of the public. In that stage, the company’s communication had been established systematically and continuously based upon the theoretical and practical knowledge of the profession. The company decided to go for the integrated marketing communications (IMC) approach, integrating marketing and PR and simultaneously adopting new global trends. The company’s strategy was to present Delta Holding as a unique name covering a business system of five groups, each engaged in different business activities but all of them with one common business philosophy that has provided them to be successful operations.
103 “Kompanija se opredeljuje za integrisane tržišne komunikacije (IMC), objedinjujući oblasti marketinga, odnosa s javnošću i usvajajući istovremeno nove svetske trendove.” 20 GODINA YEARS KOMUNIKACIJA JE SVE COMMUNICATION IS EVERYTHING “The Company decided to go for the integrated marketing communications (IMC) approach, integrating marketing and PR and simultaneously adopting new global trends.”
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Dve decenije uspeha Two decades of
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Delta Holding poklanja Beogradu Cen
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Chronology 1991/1993 • 1994/1999
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Kompanija Delta osnovana je 4. febr
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2000/2007 In the autumn of 2000 wit
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Korporativna kultura Svoju poslovnu
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On a mission to modernize Quality s
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27 20 GODINA YEARS U MISIJI MODERNI
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