Publication 20 years of Delta Holdinga

Snaga PR-a Power of PR
Isti preduzetnički duh, zajedno sa istančanim osećajem za
složenu oblast komunikacija, učinio je da kompanija vrlo brzo
napravi ozbiljne kvalitativne i organizacione pomake u svom
obraćanju javnosti. Iako su prve marketinške akcije dale izuzetne
rezultate, istovremeno je načinjen prvi iskorak u oblast tada
nepoznatu srpskom privrednom i društvenom okruženju -
Odnose s javnošću (PR). Delta Holding jedna je od prvih srpskih
kompanija koja je počela organizovano i sistematski da se bavi
PR-om, što je rezultiralo nizom nagrada stručne i šire javnosti.
U periodu posle 2000. godine, poslovni sistem Delte počeo
je ubrzano da raste i da se usložnjava, osvajajući nove oblasti
poslovanja. Sve to je pratio, u jednom delu i predvodio sektor
marketinga i PR-a, tražeći mehanizme da sve više snažnih
poslovnih centara objedini u jednu celinu, a istovremeno da
svaki konkretan brend dobije odgovarajuću pažnju javnosti.
U ovoj fazi komuniciranje Kompanije već je i sistematsko i
kontinuirano, i zasnovano na teoretskim i praktičnim znanjima
struke. Kompanija se opredeljuje za integrisane tržišne
komunikacije (IMC), objedinjujući oblasti marketinga, odnosa
s javnošću i usvajajući istovremeno nove svetske trendove.
Strategija je da se Delta Holding prezentira kao jedinstveno ime
za poslovni sistem pet grupacija, koje, iako se bave različitim
delatnostima, imaju zajedničku poslovnu filozofiju, kao osnov
njihovog uspešnog poslovanja.
// 102
20 GODINA YEARS
KOMUNIKACIJA JE SVE COMMUNICATION IS EVERYTHING
The same entrepreneurial spirit with a refined feeling for the
complex area of communications enabled the company to make
in a short time serious qualitative and organizational moves in
addressing the public. Although the first marketing
Initiatives produced excellent results, the first step was
made into an area then unknown to the business and social
environment: Public Relations (PR). Delta Holding was one of
the first companies that began to organize and systematically to
deal with public relations which resulted in many awards and
recognitions being received from experts and the public.
In the period after democratic transition in 2000, Delta’s
business system began to grow rapidly and to become more and
more complex by winning ever-new business sectors. All that
was accompanied and led partly by the marketing sector and PR,
seeking for ways to integrate all multiple powerful commercial
centers into one unit, while leaving each brand to get the
appropriate attention of the public.
In that stage, the company’s communication had been
established systematically and continuously based upon
the theoretical and practical knowledge of the profession.
The company decided to go for the integrated marketing
communications (IMC) approach, integrating marketing
and PR and simultaneously adopting new global trends. The
company’s strategy was to present Delta Holding as a unique
name covering a business system of five groups, each engaged
in different business activities but all of them with one common
business philosophy that has provided them to be successful
operations.