Publication 20 years of Delta Holdinga

Pioniri marketinga Marketing pioneers
Iako se u složenim uslovima poslovanja tokom devedesetih
godina nije mogla uspostaviti kompleksna i celovita
strategija, Kompanija je taj nedostatak ponovo nadoknađivala
preduzetničkim duhom i hrabrim odlukama svog mendžmenta.
Potreba da se sa tržištem komunicira na jedan novi način
prepoznata je najpre u oblasti marketinga. Novoformirano
odeljenje počelo je da sprovodi ozbiljne marketinške kampanje
u trenutku kada su one predstavljale potpunu novost za srpske
potrošače. U svojim marketinškim akcijama i sponzorstvima,
Delta je usmerena prema vrhunskim sportistima i nacionalnim
sportskim selekcijama. Delta Holding je sponzorisao i brojna
školska takmičenja u sportu.
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20 GODINA YEARS
KOMUNIKACIJA JE SVE COMMUNICATION IS EVERYTHING
Although in the 1990s in the complex business environment a
complex and comprehensive strategy could not be established,
the company managed to compensate the absence of the
aforesaid by the entrepreneurial spirit and brave business
approach of its then management. The need for communication
with the market in a new way was initially identified via
marketing. A newly founded department started with serious
marketing campaigns just at the moment when it was
something completely new for consumers in Serbia. In its
marketing activities and sponsorships, Delta focused on top
athletes and national sport teams. Delta Holding also sponsored
a number of school sport competitions.