What drives us, what we have in common, what we stand for ... - Bosch
What drives us, what we have in common, what we stand for ... - Bosch
What drives us, what we have in common, what we stand for ... - Bosch
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The five red letters and the armature – <strong>for</strong> decades, they <strong>have</strong> given the outward appearance of<br />
<strong>Bosch</strong> its dist<strong>in</strong>ctive flair. A further pillar of our brand appearance is the claim “Invented <strong>for</strong> life.”<br />
It transports the core competence and c<strong>us</strong>tomer benefit of the <strong>Bosch</strong> brand. The claim is translated<br />
<strong>in</strong>to the languages of different countries, and <strong>stand</strong>s <strong>for</strong> technological leadership (<strong>in</strong>novative<br />
strength), the quality of our work, and the benefit of our products. Its double mean<strong>in</strong>g was <strong>in</strong>tentional.<br />
Besides convey<strong>in</strong>g the ideas of durability and reliability, it also conveys a sense of technology<br />
<strong>in</strong> the service of life. The claim is there<strong>for</strong>e also the expression of our special responsibility.<br />
Invented <strong>for</strong> life.<br />
BSCH_Img_Innen_EN_2.<strong>in</strong>dd 21-22 24.08.2005 17:40:41 Uhr
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