CATALOG 2011-2012 - The Art Institutes
CATALOG 2011-2012 - The Art Institutes
CATALOG 2011-2012 - The Art Institutes
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COURSE CODES<br />
<strong>The</strong> <strong>Art</strong> <strong>Institutes</strong> International Minnesota uses prefixes to represent subject areas as follows:<br />
CREDITS // HOURS CREDITS // HOURS<br />
AD Advertising HM Hospitality Management<br />
AP Audio Production ID Interior Design<br />
CU Culinary <strong>Art</strong>s PA Professional Application<br />
CA Media <strong>Art</strong>s & Animation PH Photography<br />
DM Design Management SM Studio Management<br />
DF Digital Film & Video Production TS Transitional Studies<br />
FRM Fashion & Retail Management VE Visual Effects & Motion Graphics<br />
GD Graphic Design IM Web Design & Interactive Media<br />
GE General Education<br />
<strong>The</strong> first numeral that appears in the course number refers to the academic year the course should be completed. <strong>The</strong> second<br />
numeral refers to the number of credits earned for that course. <strong>The</strong> last two numerals differentiate the courses. Course designations<br />
1xxx through 2xxx are lower division courses. <strong>The</strong>y are intended to be taken prior to upper division courses that are designated<br />
with numbers 3xxx through 4xxx. Generally, the prefix AD identifies the core courses required in this program.<br />
Based on placement testing scores, Transitional Studies Courses may be required as a component of this program. All courses are listed<br />
in alpha-numeric order. College Success PA095 is required for students who have completed less than 15 college level credits.<br />
ADVERTISING<br />
AD1400 History of Advertising 4 40<br />
AD1420 Conceptual Thinking 4 40<br />
AD2400 Computer Illustration** 4 60<br />
AD2420 Organizational Behavior 4 40<br />
AD2430 Fundamentals of Marketing & Advertising** 4 40<br />
AD2440 Media & Advertising Design** 4 60<br />
AD2460 Branding 4 40<br />
AD2490 Dynamics of Integrated Marketing** 4 60<br />
AD3400 Persuasion and the Consumer 4 40<br />
AD3420 Copywriting** 4 40<br />
AD3440 Advertising Campaign** 4 60<br />
AD3450 <strong>Art</strong> Direction 4 60<br />
AD4400 Advanced Copywriting 4 60<br />
AD4410 Public Relations and Promotion 4 40<br />
AD4420 Sales 4 40<br />
AD4440 Advanced Advertising Campaign 4 60<br />
GENERAL EDUCATION CURRICULUM<br />
GE1410 English I § 4 40<br />
GE1424 Public Speaking 4 40<br />
GE1433 <strong>Art</strong> History 4 40<br />
GE1466 Principles of Economics 4 40<br />
GE2411 English II 4 40<br />
GE2412 College Mathematics §§ 4 40<br />
GE2423 Environmental Science 4 40<br />
** Denotes a course that requires a “C” or higher to pass.<br />
§ Prereq. C or higher in TS094 OR Accuplacer English Placement score of 87 or higher<br />
§§ Prereq. C or higher in TS095 OR Accuplacer Mathematics Placement score of 57 or higher<br />
CREDITS // HOURS CREDITS // HOURS<br />
AD4450 Media Planning & Buying 4 40<br />
AD4460 Global Business Perspectives 4 40<br />
AD4480 Capstone** 4 60<br />
AD4486 Internship 4 120<br />
CA2430 Introduction to Video 4 60<br />
DM2470 Principles of Market Research 4 40<br />
GD1401 Fundamentals of Design 4 60<br />
GD1402 Drawing & Perspective 4 60<br />
GD1403 Typography for Digital Media** 4 60<br />
GD1420 Image Manipulation 4 60<br />
GD1431 Design Layout 4 60<br />
GD1473 Color & Design 4 60<br />
GD2440 Print Production 4 60<br />
IM1480 Fundamentals of Interactive Design 4 60<br />
PH1402 Principles of Photography for Non-Majors 4 60<br />
GE2442 Critical Thinking 4 40<br />
GE3424 Interpersonal Communication 4 40<br />
GE3433 Contemporary <strong>Art</strong> 4 40<br />
GE3490 Cultural Anthropology 4 40<br />
GE4442 Ethics 4 40<br />
GE4455 Literature 4 40<br />
GE4461 Physics 4 40<br />
TOTAL: 180 credits : 2,240 hours<br />
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