CATALOG 2011-2012 - The Art Institutes

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ADVERTISING BACHELOR OF SCIENCE: 12 QUARTERS ABOUT THE PROGRAM The Bachelor of Science degree program in Advertising is a twelve-quarter program. The program provides students with skills in conceptual thinking, copywriting, design, marketing and public relations, developing advertising campaigns, the business side of advertising, account and strategic planning. The degree also provides a balance in liberal arts courses as well as educates the student in the application of advertising principles to evolving communication channels (interactive media) and the life skills needed to develop and sustain a career in advertising and related fields. PROGRAM MISSION The mission of the Bachelor’s degree program in Advertising at The Art Institutes International Minnesota is to prepare students for careers in the diverse arena of advertising. To teach advertising from business to creative across all media platforms with content to enrich the understanding of advertising as an essential component of our economic and social system. To provide a curriculum based on regular examination of the industry and the evolving media. A commitment to lifelong learning is instilled in students as a means to develop their careers from entry-level positions in the advertising field. PROGRAM STUDENT LEARNING OUTCOMES 1. Graduates will apply industry knowledge and critical thinking skills to analyze, develop, and implement effective advertising solutions that meet professional standards 2. Graduates will develop concepts as well as analyze and incorporate aesthetics and layout in the design process for advertising campaigns and marketing communications 3. Graduates will demonstrate proficiency with the tools and graphic techniques of the profession to plan and implement production of advertising media such as print collateral, audio and video spots, and Web-interactive materials 4. Graduates will demonstrate knowledge of the interdependence between advertising/ marketing objectives and visual expression and be able to evaluate, and critique, their ideas 5. Graduates will be able to articulate the vision behind their creative work and explain and promote their solutions to clients and colleagues 6. Professionalism - Graduates will demonstrate professional presentation; articulation of knowledge of advertising and visual problem solving; and mastery of industry standards, professional practices and ethics THE ART INSTITUTES INTERNATIONAL MINNESOTA
COURSE CODES The Art Institutes International Minnesota uses prefixes to represent subject areas as follows: CREDITS // HOURS CREDITS // HOURS AD Advertising HM Hospitality Management AP Audio Production ID Interior Design CU Culinary Arts PA Professional Application CA Media Arts & Animation PH Photography DM Design Management SM Studio Management DF Digital Film & Video Production TS Transitional Studies FRM Fashion & Retail Management VE Visual Effects & Motion Graphics GD Graphic Design IM Web Design & Interactive Media GE General Education The first numeral that appears in the course number refers to the academic year the course should be completed. The second numeral refers to the number of credits earned for that course. The last two numerals differentiate the courses. Course designations 1xxx through 2xxx are lower division courses. They are intended to be taken prior to upper division courses that are designated with numbers 3xxx through 4xxx. Generally, the prefix AD identifies the core courses required in this program. Based on placement testing scores, Transitional Studies Courses may be required as a component of this program. All courses are listed in alpha-numeric order. College Success PA095 is required for students who have completed less than 15 college level credits. ADVERTISING AD1400 History of Advertising 4 40 AD1420 Conceptual Thinking 4 40 AD2400 Computer Illustration** 4 60 AD2420 Organizational Behavior 4 40 AD2430 Fundamentals of Marketing & Advertising** 4 40 AD2440 Media & Advertising Design** 4 60 AD2460 Branding 4 40 AD2490 Dynamics of Integrated Marketing** 4 60 AD3400 Persuasion and the Consumer 4 40 AD3420 Copywriting** 4 40 AD3440 Advertising Campaign** 4 60 AD3450 Art Direction 4 60 AD4400 Advanced Copywriting 4 60 AD4410 Public Relations and Promotion 4 40 AD4420 Sales 4 40 AD4440 Advanced Advertising Campaign 4 60 GENERAL EDUCATION CURRICULUM GE1410 English I § 4 40 GE1424 Public Speaking 4 40 GE1433 Art History 4 40 GE1466 Principles of Economics 4 40 GE2411 English II 4 40 GE2412 College Mathematics §§ 4 40 GE2423 Environmental Science 4 40 ** Denotes a course that requires a “C” or higher to pass. § Prereq. C or higher in TS094 OR Accuplacer English Placement score of 87 or higher §§ Prereq. C or higher in TS095 OR Accuplacer Mathematics Placement score of 57 or higher CREDITS // HOURS CREDITS // HOURS AD4450 Media Planning & Buying 4 40 AD4460 Global Business Perspectives 4 40 AD4480 Capstone** 4 60 AD4486 Internship 4 120 CA2430 Introduction to Video 4 60 DM2470 Principles of Market Research 4 40 GD1401 Fundamentals of Design 4 60 GD1402 Drawing & Perspective 4 60 GD1403 Typography for Digital Media** 4 60 GD1420 Image Manipulation 4 60 GD1431 Design Layout 4 60 GD1473 Color & Design 4 60 GD2440 Print Production 4 60 IM1480 Fundamentals of Interactive Design 4 60 PH1402 Principles of Photography for Non-Majors 4 60 GE2442 Critical Thinking 4 40 GE3424 Interpersonal Communication 4 40 GE3433 Contemporary Art 4 40 GE3490 Cultural Anthropology 4 40 GE4442 Ethics 4 40 GE4455 Literature 4 40 GE4461 Physics 4 40 TOTAL: 180 credits : 2,240 hours 7
Page 1 and 2: (SAMPLE) CA1409 History and Trends
Page 3 and 4: Mission, Vision and Values Statemen
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covered include the fields of logic
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CULINARY ARTS COURSES CU1210 - Conc
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CU4492 - Innovation and Entrepreneu
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will be able to apply their skills
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GE4455 - Literature 4 credits Prere
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INTERIOR DESIGN COURSES ID1420 - Ar
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Prerequisite: CA2429 - Introduction
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This course focuses on the completi
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good user interface design and usab
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Mark Williams (Full-time) B.S., The
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The Art Institutes International Mi
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Jim Novak Assistant Director of Adm
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ADMISSIONS REQUIREMENTS FOR NONIMMI
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Services. The committee is responsi
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All entries must be addressed to: N
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understanding the policy for each c
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emain confidential. A memorandum or
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Minnesota graduates and courses tak
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Please note that course schedules a
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accomplishments of the graduating s
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a) Assault, battery, or any other f
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The interim suspension is not to be
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ace, ethnicity, nationality, GPA, g
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• Deliriants (Aerosols, Lighter F
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about an individual’s body, sexua
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The Art Institutes International Mi
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ABOUT THE COLLEGE 2 Introduction 2
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CATALOG 2011-2012 - The Art Institutes

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