CATALOG 2011-2012 - The Art Institutes

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FASHION RETAILING DIPLOMA: 4 QUARTERS ABOUT THE PROGRAM The Fashion Retailing program teaches students how to use their combined creative and business skills to display, market, and sell fashion merchandise. The well-trained student will be able to effectively understand and meet the customer’s needs, and ultimately encourage sales. This is accomplished by having a keen awareness to the changing needs of the consumer, learning how to identify and predict new style trends, and by being able to conceptualize and promote fashion displays and sales campaigns. Individuals in fashion retailing will learn how to evaluate apparel construction, identify appropriate characteristics and uses of different textiles. They will also gain knowledge of consumer behavior, retail operations, visual merchandising, the larger marketplace, and business skills. PROGRAM MISSION The mission of the diploma program in Fashion Retailing is to prepare students to seek positions in the field of fashion retailing. The program is intended for students who have a background in fashion and are interested in developing retail management and business skills, or who are preparing for a career in fashion retailing in boutiques, specialty stores, national department stores, and discount chains. Students primarily focus on retail sales, management, operations, fashion trends, and promotion. PROGRAM STUDENT LEARNING OUTCOMES 1. Graduates will demonstrate the ability to combine creative and business skills to display, market, and sell fashion merchandise 2. Graduates will demonstrate the ability to understand and meet the customer’s needs, and ultimately encourage sales 3. Graduates will demonstrate an awareness of the changing needs of the consumer, identify and predict new style trends, and use this information to conceptualize and promote fashion displays and sales campaigns 4. Graduates will demonstrate the ability to evaluate apparel construction and identify appropriate characteristics and uses of different textiles 5. Graduates will demonstrate knowledge of consumer behavior, retail operations, visual merchandising, the larger marketplace, and business skills THE ART INSTITUTES INTERNATIONAL MINNESOTA
COURSE CODES The Art Institutes International Minnesota uses prefixes to represent subject areas as follows: AD Advertising HM Hospitality Management AP Audio Production ID Interior Design CU Culinary Arts PA Professional Application CA Media Arts & Animation PH Photography DM Design Management SM Studio Management DF Digital Film & Video Production TS Transitional Studies FRM Fashion & Retail Management VE Visual Effects & Motion Graphics GD Graphic Design IM Web Design & Interactive Media GE General Education The first numeral that appears in the course number refers to the academic year the course should be completed. The second numeral refers to the number of credits earned for that course. The last two numerals differentiate the courses. Course designations 1xxx through 2xxx are lower division courses. They are intended to be taken prior to upper division courses that are designated with numbers 3xxx through 4xxx. Generally, the prefixes AD and FRM identify the core courses required in this program. Based on placement testing scores, Transitional Studies Courses may be required as a component of this program. All courses are listed in alpha-numeric order. College Success PA095 is required for students who have completed less than 15 college level credits. FASHION & RETAIL MANAGEMENT FRM1433 Textiles and Fiber 4 60 FRM1442 Intro to Retailing** 4 60 FRM2400 Consumer Behavior 4 60 FRM2415 Apparel Evaluation and Construction 4 60 FRM2490 Visual Merchandising 4 60 FRM3425 Intro to Manufacturing 4 60 CREDITS // HOURS CREDITS // HOURS FRM3455 Merchandise Management** 4 60 FRM4420 Retail Operations and Technology 4 60 FRM4425 Trends and Concepts in Apparel 4 60 AD2430 Fundamentals of Marketing & Advertising 4 60 AD2460 Branding 4 60 DM2410 Fundamentals of Business** 4 60 ** Denotes a course that requires a “C” or higher to pass. TOTAL: 48 credits : 720 hours 27
Page 1 and 2: (SAMPLE) CA1409 History and Trends
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The Art Institutes International Mi
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Jim Novak Assistant Director of Adm
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ADMISSIONS REQUIREMENTS FOR NONIMMI
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Services. The committee is responsi
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All entries must be addressed to: N
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understanding the policy for each c
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emain confidential. A memorandum or
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Minnesota graduates and courses tak
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Please note that course schedules a
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accomplishments of the graduating s
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a) Assault, battery, or any other f
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The interim suspension is not to be
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ace, ethnicity, nationality, GPA, g
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• Deliriants (Aerosols, Lighter F
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about an individual’s body, sexua
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The Art Institutes International Mi
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ABOUT THE COLLEGE 2 Introduction 2
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CATALOG 2011-2012 - The Art Institutes

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