CATALOG 2011-2012 - The Art Institutes

DESIGN
MANAGEMENT
BACHELOR OF SCIENCE: 12 QUARTERS
ABOUT THE PROGRAM
Design is the cornerstone of all successful products and services. In an increasingly global
and competitive marketplace, today’s businesses are seeking partners who can innovate and
collaborate to help protect the considerable investment they have made in their brands, products,
and services. They seek managers who are adept at sales, marketing, and business, and who can
manage the planning and creative production processes, including people and products.
PROGRAM MISSION
The mission of the Bachelor’s in Design Management degree program is to prepare graduates
for entry-level positions of innovation management by providing a strong foundation in design,
branding, business management, entrepreneurship and communication. A key focus of the
program is collaborative communication skills in dynamic, entrepreneurial environments.
PROGRAM STUDENT LEARNING OUTCOMES
1. Graduates will understand, encourage and inspire the creative process from concept to execution.
2. Graduates will identify opportunities and execute innovative solutions to a variety of problems.
3. Graduates will demonstrate proficiency in brand development
and related business communication tools.
4. Graduates will manage high-performance teams and business resources
THE ART INSTITUTES INTERNATIONAL MINNESOTA