2009 - 2010 Catalog - The Art Institutes

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ADVERTISING INDUSTRY Advertising has the power to influence minds, coin phrases, start design revolutions, and launch social trends. You’ll also learn how to purchase advertising space in newspapers and television. And how to write copy that influence, captivate, and inspire others. ABOUT THE PROGRAM Our Advertising program covers both creative and business professional know-how, beginning with an introduction to design, color theory, typography, and business and marketing practices. You’ll also have the opportunity to learn about the history of mass communication, because you can’t change the future if you don’t understand the past. WHAT WILL YOU LEARN? You’ll have the opportunity to build your skills through the use of powerful words and visuals. Coupled with your education in business and marketing, you’ll be taught proper application and distribution of these ideas. Our program goes way beyond simply developing your already innate sense of creativity. You’ll have the opportunity to amplify it to its maximum potential. PROGRAM MISSION The mission of the Advertising program is to prepare graduates for careers in the advertising profession by providing a foundation in the business aspects of advertising while helping them develop the basic creative and technical skills necessary to create and implement targeted advertising solutions that meet professional standards of excellence. Graduates are prepared to grow their careers from entry-level positions in the advertising field through the practice of lifelong learning. Graduating students will be prepared to pursue entry level positions such as assistant account executive, assistant media planner, or assistant media buyer. 4 ADVERTISING Bachelor of Science 12 Quarters PROGRAM OBJECTIVES Demonstrate proficiency with the tools and graphic techniques of the profession to plan and implement production of advertising media such as print collateral, audio and video spots, and Web-interactive materials. Develop concepts as well as analyze and incorporate aesthetics and layout in the design process for advertising campaigns and marketing communications. Apply industry knowledge and critical thinking skills to analyze, develop, and implement effective advertising solutions that meet professional standards. Demonstrate their knowledge of the interdependence between advertising/marketing objectives and visual expression and be able to evaluate, critique, and understand their ideas. As part of this demonstration, graduates will be able to articulate the vision behind their creative work and explain and promote their solutions to clients and colleagues. Demonstrate professional presentation; articulation of knowledge of advertising and visual problem solving; and mastery of industry standards, professional practices and ethics. GRADUATES With A Bachelor’s Degree In Advertising, you will be prepared to begin your career in entry-level positions such as assistant account executive, assistant media planner, or assistant media buyer at advertising agencies, boutique service agencies, or company advertising departments. The length of the program is twelve (12), eleven (11) week quarters.
COURSE CODES The Art Institutes International Minnesota uses prefi xes to represent subject areas as follows: AD Advertising CU Culinary Arts CA Media Arts & Animation DM Design Management DF Digital Film & Video Production FRM Fashion & Retail Management GD Graphic Design GE General Education HM Hospitality Management ID Interior Design PA Professional Application PH Photography SM Studio Management TS Transitional Studies VE Visual Effects & Motion Graphics IM Web Design & Interactive Media The fi rst numeral that appears in the course number refers to the academic year the course should be completed. The second numeral refers to the number of credits earned for that course. The last two numerals differentiate the courses. Course designations 1xxx through 2xxx are lower division courses. They are intended to be taken prior to upper division courses that are designated with numbers 3xxx though 4xxx. Generally, the prefi x AD identifi es the core courses required in this program. ADVERTISING BACHELOR OF SCIENCE // 12 QUARTERS COURSE NAME CREDITS HOURS COURSE NAME CREDITS HOURS Based on placement testing scores, Transitional Studies Courses may be required as a component of this program. All courses are listed in alpha-numeric order. FOUNDATION COURSES AD1400 History of Advertising 4 60 AD1420 Conceptual Thinking 4 40 CA2430 Introduction to Video 4 60 GD1400 Computer Applications 4 60 GD1401 Fundamentals of Design 4 60 GD1402 Drawing & Perspective 4 60 GD1473 Color & Design 4 60 IM1480 Fundamentals of Interactive Design 4 60 PA095 College Success 0 12 PH1401 Principles of Photography 4 60 DESIGN CONCEPT COURSES AD2400 Computer Illustration** 4 60 AD2430 Fundamentals of Marketing & Advertising** 4 60 AD2440 Media & Advertising Design** 4 60 GD1403 Typography for Digital Media** 4 60 GD1420 Image Manipulation 4 60 GD1431 Design Layout 4 60 PRODUCTION DESIGN COURSES AD2410 Media & Design Concepts 4 60 AD2450 Dynamics of Integrated Marketing** 4 60 AD2460 Branding 4 60 AD3450 Art Direction 4 60 AD4410 Public Relations and Promotion 4 40 GD2440 Print Production 4 60 TEAM AND PROFESSIONAL PRODUCTION COURSES AD2420 Organizational Behavior 4 40 AD3400 Persuasion and the Consumer 4 40 AD3420 Copywriting** 4 40 AD3440 Advertising Campaign** 4 60 AD4400 Advanced Copywriting 4 60 AD4420 Sales 4 40 AD4440 Advanced Advertising Campaign 4 60 AD4450 Media Planning & Buying 4 40 AD4460 Global Business Perspectives 4 40 AD4480 Capstone 4 60 GD3470 Law & the Commercial Arts 4 40 PA3481 Career Development 4 40 PA4486 Internship 4 120 GENERAL EDUCATION COURSES GE1410 English I § 4 40 GE1424 Public Speaking 4 40 GE1433 Art History 4 40 GE1466 Principles of Economics 4 40 GE2411 English II 4 40 GE2412 College Mathematics §§ 4 40 GE2423 Environmental Science 4 40 GE2442 Critical Thinking 4 40 GE3424 Interpersonal Communication 4 40 GE3433 Contemporary Art 4 40 GE3490 Cultural Anthropology 4 40 GE4442 Ethics 4 40 GE4455 Literature 4 40 GE4461 Physics 4 40 ** Denotes a course that requires a “C” or higher to pass. § Prereq. C or higher in TS094 OR Accuplacer English Placement score of 87 or higher §§ Prereq. C or higher in TS095 OR Accuplacer Mathematics Placement score of 57 or higher 192 credits : 2,472 hours 5
Page 1 and 2: 2009 - 2010 Catalog
Page 3 and 4: CONTENTS Mission, Vision and Values
Page 5: ABOUT THE TWIN CITIES The Twin Citi
Page 9 and 10: COURSE CODES The Art Institutes Int
Page 47 and 48: 01. Becky Haag Graphic Design 02.A-
Page 49 and 50: 13.A-C Opal Singleton Design Manage
Page 51 and 52: 22.A-D Karen Bird Interior Design 2
Page 53 and 54: 39. Maria Tacke Photography 40. Nat
Page 55 and 56: 50.A-G Charissa Hanenburg Visual Ef
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AD4420 - Sales: An understanding of
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ingredients and presentation unique
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DIGITAL FILM & VIDEO PRODUCTION COU
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GRAPHIC DESIGN COURSES GD1400 - Com
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(biology, chemistry, and geology) a
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ID2424 - Elements of Interior Desig
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CA3459 - Intermediate 3D Animation:
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advisor. Primary concentration trac
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interactive projects. Optimization
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Randall Holbrook (Part-time) J.D.,
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David Wilharm Digital Film & Video
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GENERAL INFORMATION ADMISSIONS CAMP
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educational or tuition assistance w
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Tenth place: $2,000 tuition scholar
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Third place: $5,000 Fourth place: $
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port for a general education enhanc
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CGPA; however, they do count in det
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GRADING The course(s) must be passe
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for the upcoming quarter. The deadl
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A student who has been terminated a
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PORTFOLIO REVIEW The Art Institutes
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a) Possession or use of firearms, e
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suspicion on the part of the Instit
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to which the student has waived his
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discrimination will be notified of
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Notes 105
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Each school quarter is 11 weeks in
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15 South 9th Street, Minneapolis, M
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2009 - 2010 Catalog - The Art Institutes

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