2009 - 2010 Catalog - The Art Institutes
2009 - 2010 Catalog - The Art Institutes
2009 - 2010 Catalog - The Art Institutes
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GRAPHIC DESIGN<br />
COURSES<br />
GD1400 - Computer Applications:<br />
This course is designed to introduce students to<br />
the world of computers through lecture and laboratory<br />
sessions. Lectures will introduce the conceptual<br />
framework of computer systems and how<br />
they work, as well as the implications of computer<br />
technology in our contemporary environment.<br />
<strong>The</strong> laboratory sessions will provide hands-on<br />
training on a specifi c computer system and will<br />
teach functions within a computer environment<br />
to complete projects. (Prerequisite: none) **This<br />
course requires a “C” or higher to pass. 4 Credits<br />
GD1401 - Fundamentals of Design:<br />
This course will introduce the basic principles<br />
of design. Using a variety of materials and techniques,<br />
the creative process will be introduced<br />
and developed. An exploration of design elements<br />
and relationships will establish a basic aesthetic<br />
sensitivity. (Prerequisite: none)<br />
4 Credits<br />
GD1402 - Drawing and Perspective:<br />
Visual awareness is expanded through the observation<br />
and translation of three-dimensional form<br />
into two-dimensional drawings. Starting with<br />
simple forms and progressing to more complex<br />
organic forms, students will increase their skill<br />
levels in construction techniques, composition,<br />
line quality, and human anatomy. (Prerequisite:<br />
none) 4 Credits<br />
GD1403 - Typography for Digital Media:<br />
Students will investigate the relationship among<br />
letters, space, fonts, and type systems. Students’<br />
activities include copying, fi tting, and styling text<br />
type; spacing and rendering display arrangements;<br />
and marking up and specifying both text<br />
and display type. Typographic attributes will<br />
be applied to enhance readability; logos will<br />
be designed and titles for computer-animated<br />
and broadcast graphics will be story boarded.<br />
Students will develop the ability to work within<br />
traditional and contemporary design context.<br />
(Prerequisite: GD1400 - Computer Applications)<br />
**This course requires a “C” or higher to pass.<br />
4 Credits<br />
GD1411 - Intermediate Drawing:<br />
Continuing to develop the various drawing<br />
skills from the fi rst and second drawing courses,<br />
students will focus on depicting gesture and motion,<br />
capturing essence of movement and form<br />
in space, and creating compositions based on<br />
the four basic lighting situations (Prerequisites:<br />
GD1401 - Fundamentals of Design and GD1402 -<br />
Drawing & Perspective) 4 Credits<br />
GD1420 - Image Manipulation:<br />
This course is designed to examine photo<br />
retouching and image manipulation using<br />
computers. Students will use software to manipulate<br />
photographic images to the point where<br />
they no longer resemble the original artwork.<br />
(Prerequisite: GD1400 - Computer Applications)<br />
4 Credits<br />
GD1430 - Illustration:<br />
This course will introduce students to basic skills<br />
and principles of illustration. Various methods<br />
and functions of illustration will be explored.<br />
Students will learn the role of illustration in the<br />
design process and apply that knowledge to the<br />
projects. (Prerequisites: GD1401- Fundamentals<br />
of Design and GD1402 - Drawing & Perspective)<br />
4 Credits<br />
GD1431 - Design Layout:<br />
This class will enable the student to design with<br />
type and visuals and to utilize technology in<br />
problem solving. Emphasis will be on the process<br />
of design development from roughs to comprehensives,<br />
layout and marker techniques, and the<br />
use of a grid system for multi-component layouts.<br />
(Prerequisites: GD1402 - Drawing & Perspective<br />
and GD1403 - Typography for Digital Media)<br />
4 Credits<br />
GD1473 - Color and Design:<br />
In this course, basic color principles including<br />
line, hue, value, and intensity are studied.<br />
Students investigate color and its relationship<br />
to composition through harmony and contrast<br />
in a variety of formats and media. (Prerequisite:<br />
GD1401 - Fundamentals of Design) 4 Credits<br />
GD2421 - <strong>Art</strong> and Design Concepts:<br />
This course will emphasize the conceptualization<br />
processes of art and design in solving given<br />
problems. <strong>The</strong> student will use creative problem<br />
solving and research techniques, specifi cally,<br />
problem identifi cation, analysis, brainstorming,<br />
and idea refi nement. Portfolio-quality projects<br />
will be produced. (Prerequisites: GD1401 -<br />
Fundamentals of Design and GD1402 - Drawing<br />
& Perspective) 4 Credits<br />
GD2425 - Advanced Typography:<br />
This course is an exploration of printed communication<br />
and the use of typography as an<br />
exclusive element of design. <strong>The</strong> course will focus<br />
on the development of marketable, original, and<br />
creative problem-solving solutions with an emphasis<br />
on professional presentation techniques.<br />
(Prerequisites: GD1403 - Typography for Digital<br />
Media) 4 Credits<br />
GD2432 - Digital Illustration:<br />
This course will help students communicate and<br />
design with the computer as a professional tool.<br />
Using different software applications, the student<br />
will demonstrate an understanding of electronic<br />
illustration. <strong>The</strong> course will explore vector-based<br />
graphic applications that are used in the industry.<br />
(Prerequisite: GD1420 - Image Manipulation)<br />
4 Credits<br />
GD2433 - Electronic Design:<br />
This course will explore various means of indicating,<br />
placing and manipulating visual elements<br />
in page design, systematically developing strong<br />
and creative layout solutions by means of a<br />
cumulative, conceptual design process. <strong>The</strong> ability<br />
to integrate photographs, illustrations, and<br />
display and text type effectively will be developed<br />
using page composition software. (Prerequisite:<br />
GD1431 - Design Layout) 4 Credits<br />
GD2434 - 3D Design:<br />
This course will explore materials, processes and<br />
industry guidelines for surface treatments, including<br />
products, packages, and exhibits. Design<br />
principles will be applied to the development of<br />
3D product graphics. (Prerequisite: none)<br />
4 Credits<br />
GD2437 - Design History:<br />
This course will examine the infl uences of societal<br />
trends, historical events, technological developments,<br />
and the fi ne arts on contemporary graphic<br />
design, illustration, typographical design, photography,<br />
and fashionable design trends in general.<br />
Through lectures, supplied visual examples,<br />
independent research, and design assignments,<br />
the student will gain insight into a variety of major<br />
design infl uences. <strong>The</strong> student will learn how<br />
to research and utilize a wide variety of design<br />
styles. (Prerequisite: none) 4 Credits<br />
GD2440 - Print Production:<br />
In this course, traditional print production<br />
techniques are employed in the preparation of<br />
camera-ready art. Production of single- and<br />
multi-color mechanical processes and discussion<br />
of various printing processes are covered.<br />
(Prerequisite: GD1420 – Image Manipulation or<br />
PH2451 - Digital Photographic Production and<br />
GD1431 - Design Layout) **This course requires<br />
a “C” or higher to pass. 4 Credits<br />
GD3411 - Corporate Identity and<br />
Communications:<br />
This course is in-depth study of the history,<br />
psychology, and function of corporate identifi cation.<br />
Students will produce a multi-faceted design<br />
presentation acceptable for a contemporary<br />
corporation. (Prerequisite: Approval of Academic<br />
Director) 4 Credits<br />
GD3431 - Advanced Design:<br />
This advanced course enhances and builds on<br />
skills developed in fundamental design courses.<br />
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