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2009 - 2010 Catalog - The Art Institutes

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GRAPHIC DESIGN<br />

COURSES<br />

GD1400 - Computer Applications:<br />

This course is designed to introduce students to<br />

the world of computers through lecture and laboratory<br />

sessions. Lectures will introduce the conceptual<br />

framework of computer systems and how<br />

they work, as well as the implications of computer<br />

technology in our contemporary environment.<br />

<strong>The</strong> laboratory sessions will provide hands-on<br />

training on a specifi c computer system and will<br />

teach functions within a computer environment<br />

to complete projects. (Prerequisite: none) **This<br />

course requires a “C” or higher to pass. 4 Credits<br />

GD1401 - Fundamentals of Design:<br />

This course will introduce the basic principles<br />

of design. Using a variety of materials and techniques,<br />

the creative process will be introduced<br />

and developed. An exploration of design elements<br />

and relationships will establish a basic aesthetic<br />

sensitivity. (Prerequisite: none)<br />

4 Credits<br />

GD1402 - Drawing and Perspective:<br />

Visual awareness is expanded through the observation<br />

and translation of three-dimensional form<br />

into two-dimensional drawings. Starting with<br />

simple forms and progressing to more complex<br />

organic forms, students will increase their skill<br />

levels in construction techniques, composition,<br />

line quality, and human anatomy. (Prerequisite:<br />

none) 4 Credits<br />

GD1403 - Typography for Digital Media:<br />

Students will investigate the relationship among<br />

letters, space, fonts, and type systems. Students’<br />

activities include copying, fi tting, and styling text<br />

type; spacing and rendering display arrangements;<br />

and marking up and specifying both text<br />

and display type. Typographic attributes will<br />

be applied to enhance readability; logos will<br />

be designed and titles for computer-animated<br />

and broadcast graphics will be story boarded.<br />

Students will develop the ability to work within<br />

traditional and contemporary design context.<br />

(Prerequisite: GD1400 - Computer Applications)<br />

**This course requires a “C” or higher to pass.<br />

4 Credits<br />

GD1411 - Intermediate Drawing:<br />

Continuing to develop the various drawing<br />

skills from the fi rst and second drawing courses,<br />

students will focus on depicting gesture and motion,<br />

capturing essence of movement and form<br />

in space, and creating compositions based on<br />

the four basic lighting situations (Prerequisites:<br />

GD1401 - Fundamentals of Design and GD1402 -<br />

Drawing & Perspective) 4 Credits<br />

GD1420 - Image Manipulation:<br />

This course is designed to examine photo<br />

retouching and image manipulation using<br />

computers. Students will use software to manipulate<br />

photographic images to the point where<br />

they no longer resemble the original artwork.<br />

(Prerequisite: GD1400 - Computer Applications)<br />

4 Credits<br />

GD1430 - Illustration:<br />

This course will introduce students to basic skills<br />

and principles of illustration. Various methods<br />

and functions of illustration will be explored.<br />

Students will learn the role of illustration in the<br />

design process and apply that knowledge to the<br />

projects. (Prerequisites: GD1401- Fundamentals<br />

of Design and GD1402 - Drawing & Perspective)<br />

4 Credits<br />

GD1431 - Design Layout:<br />

This class will enable the student to design with<br />

type and visuals and to utilize technology in<br />

problem solving. Emphasis will be on the process<br />

of design development from roughs to comprehensives,<br />

layout and marker techniques, and the<br />

use of a grid system for multi-component layouts.<br />

(Prerequisites: GD1402 - Drawing & Perspective<br />

and GD1403 - Typography for Digital Media)<br />

4 Credits<br />

GD1473 - Color and Design:<br />

In this course, basic color principles including<br />

line, hue, value, and intensity are studied.<br />

Students investigate color and its relationship<br />

to composition through harmony and contrast<br />

in a variety of formats and media. (Prerequisite:<br />

GD1401 - Fundamentals of Design) 4 Credits<br />

GD2421 - <strong>Art</strong> and Design Concepts:<br />

This course will emphasize the conceptualization<br />

processes of art and design in solving given<br />

problems. <strong>The</strong> student will use creative problem<br />

solving and research techniques, specifi cally,<br />

problem identifi cation, analysis, brainstorming,<br />

and idea refi nement. Portfolio-quality projects<br />

will be produced. (Prerequisites: GD1401 -<br />

Fundamentals of Design and GD1402 - Drawing<br />

& Perspective) 4 Credits<br />

GD2425 - Advanced Typography:<br />

This course is an exploration of printed communication<br />

and the use of typography as an<br />

exclusive element of design. <strong>The</strong> course will focus<br />

on the development of marketable, original, and<br />

creative problem-solving solutions with an emphasis<br />

on professional presentation techniques.<br />

(Prerequisites: GD1403 - Typography for Digital<br />

Media) 4 Credits<br />

GD2432 - Digital Illustration:<br />

This course will help students communicate and<br />

design with the computer as a professional tool.<br />

Using different software applications, the student<br />

will demonstrate an understanding of electronic<br />

illustration. <strong>The</strong> course will explore vector-based<br />

graphic applications that are used in the industry.<br />

(Prerequisite: GD1420 - Image Manipulation)<br />

4 Credits<br />

GD2433 - Electronic Design:<br />

This course will explore various means of indicating,<br />

placing and manipulating visual elements<br />

in page design, systematically developing strong<br />

and creative layout solutions by means of a<br />

cumulative, conceptual design process. <strong>The</strong> ability<br />

to integrate photographs, illustrations, and<br />

display and text type effectively will be developed<br />

using page composition software. (Prerequisite:<br />

GD1431 - Design Layout) 4 Credits<br />

GD2434 - 3D Design:<br />

This course will explore materials, processes and<br />

industry guidelines for surface treatments, including<br />

products, packages, and exhibits. Design<br />

principles will be applied to the development of<br />

3D product graphics. (Prerequisite: none)<br />

4 Credits<br />

GD2437 - Design History:<br />

This course will examine the infl uences of societal<br />

trends, historical events, technological developments,<br />

and the fi ne arts on contemporary graphic<br />

design, illustration, typographical design, photography,<br />

and fashionable design trends in general.<br />

Through lectures, supplied visual examples,<br />

independent research, and design assignments,<br />

the student will gain insight into a variety of major<br />

design infl uences. <strong>The</strong> student will learn how<br />

to research and utilize a wide variety of design<br />

styles. (Prerequisite: none) 4 Credits<br />

GD2440 - Print Production:<br />

In this course, traditional print production<br />

techniques are employed in the preparation of<br />

camera-ready art. Production of single- and<br />

multi-color mechanical processes and discussion<br />

of various printing processes are covered.<br />

(Prerequisite: GD1420 – Image Manipulation or<br />

PH2451 - Digital Photographic Production and<br />

GD1431 - Design Layout) **This course requires<br />

a “C” or higher to pass. 4 Credits<br />

GD3411 - Corporate Identity and<br />

Communications:<br />

This course is in-depth study of the history,<br />

psychology, and function of corporate identifi cation.<br />

Students will produce a multi-faceted design<br />

presentation acceptable for a contemporary<br />

corporation. (Prerequisite: Approval of Academic<br />

Director) 4 Credits<br />

GD3431 - Advanced Design:<br />

This advanced course enhances and builds on<br />

skills developed in fundamental design courses.<br />

61

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