2009 - 2010 Catalog - The Art Institutes

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location, with a consideration of inter-cultural and ethnic sensitivity. The world market for guest services will be examined, with attention to the varied interpretations of hospitality and service in several international locations. (Prerequisite: none) 4 Credits DESIGN MANAGEMENT COURSES DM1420 - Introduction to Design Management: An overview of the fi eld of design management introducing the student to how design is managed within organizations to further business objectives. Covered topics include managing creativity and the value of branding. This course has been developed to introduce you to the business side of design. Outside of the creative realm of conceptualizing and developing creative materials, there is the reality of running a business that has a creative output: whether your business or someone else’s. During this eleven-week course, you will learn the basics of how to position, package, project manage, and make money in a creative business. Practical skills of designing a business plan, composing a creative brief, thinking strategically, setting goals and creating a project timeline, as well as presenting your ideas with confi dence and aplomb will be delivered through the mechanism of creating your own design brand and company. (Prerequisite: none) 4 Credits DM2400 - Technology and Productivity: Students will learn how businesses use technology to help achieve their objectives. Also, students will become familiar with current business productivity software and its application to design in business today. (Prerequisite: GD1400 - Computer Applications) 4 Credits DM2410 - Fundamentals of Business: This course is designed to examine entrepreneurial enterprises as a means of self-employment. The course provides a detailed view of the concepts, practices, strategies, legalities, and decisions involved in successfully establishing and operating one’s own business. The basic structure of this course will guide the student in developing a strong working knowledge of creating business credit and banking relations. (Prerequisite: GD1400 - Computer Applications) 4 Credits DM2430 - Principles of Managerial Accounting: This course is an introduction to the basic principles of accounting. Topics include the accounting cycle, general and special journals, subsidiary ledgers, end-of-period operations, worksheets, entries, fi nancial terminology and statements. 58 (Prerequisite: GE2412 - College Mathematics) 4 Credits DM2470 - Principles of Market Research: Students will expand their understanding of and ability to analyze market research by identifying management challenges and converting them into research objectives, exploring research techniques and methods to collect information, and interpreting research fi ndings in order to make business decisions. (Prerequisites: AD2430 - Fundamentals of Marketing and Advertising and GE2412 - College Mathematics) 4 Credits DM2480 - Business Statistics for Design: This course is a study of the statistical tools a design manager uses in the world of business. Methods of characterizing data are studied with emphasis given to proper data display. Permutations, combinations and probability are used to analyze normally distributed data. After an introduction to experimental design, methods for testing the signifi cance of differences are examined. Correlation and regression analysis are used to detect linear trends. (Prerequisite: none) **This course requires a “C” or higher to pass. 4 Credits DM2490 - Project Management: Through this course, students are introduced to the fundamentals of business. The course provides students with a foundation in macroeconomics, labor relations, time management, human resources management, and basic marketing principles. The course combines this business foundation with a focus on the multimedia project management process. Students work as teams to successfully achieve multimedia project goals. The process examines the main elements required in every proposal/plan, time frame, and budget. Key areas of multimedia project teams serve to support the fundamental approach that every project team is tailored to achieve project results effi ciently and effectively. (Prerequisite: none) **This course requires a “C” or higher to pass. 4 Credits DM3400 - Financial Issues in Design: This course is a survey of fi nancial issues that a design manager can expect to encounter. Financial media are used to study money, banking and the Federal Reserve; the stock, bond and commodities markets; and derivatives such as futures contracts and options. This course focuses on economics (specifi cally macroeconomics) and goes hand-in-hand with the accounting course, which focuses on the individual business profi t and loss sheet. (Prerequisite: DM2430 - Principles of Managerial Accounting) **This course requires a “C” or higher to pass. 4 Credits DM3460 - Business Communications: This course focuses on written and oral communication skills as used in a business setting. Written projects emphasize publicity in newspapers, trade, and consumer publications. Oral skills will be developed through speeches and group projects such as radio commercials. (Prerequisite: GE1410 - English I) 4 Credits DM3480 - Managing Creativity and Innovation: In this course, students will examine the underlying theoretical foundations of creativity and innovation. New and innovative approaches to business problem solving will help students see ways to improve their skills and the skills of the people and organizations that they will manage. (Prerequisite: none) **This course requires a “C” or higher to pass. 4 Credits DM4410 - Design Management Seminar: This seminar course prepares students for entering the fi eld of design management by gaining knowledge of current thinking and pratices through the examination of case studies and the development of scenarios. (Prerequisite: none) 4 Credits DM4420 - Entrepreneurship: In this course, students will learn the systems, processes, and principles involved in successfully starting and growing a successful business. Students will learn common pitfalls and mistakes of starting a business and develop strategies to avoid them. (Prerequisite: DM3480 - Managing Creativity and Innovation) 4 Credits DM4450 - Business Plan: In this course students will learn how to develop a comprehensive business plan. The business plan will include items such as the following: the marketing plan, the fi nancial plan, the human resources plan, the store design (if appropriate), and the merchandising plan (if appropriate). (Prerequisite: DM2410 - Fundamentals of Business) **This course requires a “C” or higher to pass. 4 Credits DM4480 - Capstone: In this course, students will demonstrate knowledge across the curriculum by creating sample projects that cover the cumulative coursework completed over all previous quarters. The capstone project simulates the work environment, requiring teamwork as well as individual contributions. (Prerequisite: Approval of Academic Director) **This course requires a “C” or higher to pass. 4 Credits
DIGITAL FILM & VIDEO PRODUCTION COURSES DF1400 - Survey of Digital Filmmaking and Video Production: This course will present a survey of the digital fi lmmaking & video production industries. It will focus on entry-level jobs and career paths, as well as the responsibilities and skills necessary for success. Students will also explore media’s impact on society and gain an overview of the program. (Prerequisite: none) 4 Credits DF1440 - Lighting: In this course, students will be introduced to the basic concepts and principles of lighting for photography. Fundamentals of recognizing and controlling both natural and studio lighting with emphasis on the quality, quantity, and direction and its effect on the photographic image. (Prerequisite: CA2430 - Introduction to Video) 4 Credits DF2400 - Fundamentals of Cinematography: This course explores the various camera and lighting techniques used in digital fi lmmaking and video production. Discussions will cover the general concepts and principles of camera moves and lighting techniques. Focus will be placed on applying lighting techniques to create the desired visual effects. (Prerequisite: DF1440 - Lighting and CA1410 - Storyboarding and Animatics) **This course requires a “C” or higher to pass. 4 Credits DF2410 - Fundamentals of Producing & Directing: It is an art in itself to organize and direct digital fi lmmaking and video production. This course focuses on the production processes and performances from the perspectives of a producer and director and develops the student’s talent for this unique form of art. (Prerequisite: CA2430 - Introduction to Video) 4 Credits DF2420 - Studio Production: This course focuses on broadcast studio operation, live production, studio management, lighting, crew, and sound. Students will also explore the theoretical basis of the electronics behind the equipment needed for studio production. Students will produce their own studio multi-camera program. (Prerequisite: DF1440 - Lighting and DF2400 - Fundamentals of Cinematography) 4 Credits DF2430 - Electronic Field Production: Students are immersed in the process of professional video fi eld production in two styles: ENG (Electronic News Gathering) and EFP (Electronic Field Production). News encompasses on-thespot coverage and storytelling in a spur-of-themoment reporting format. The class will also examine EFP, single-camera location shooting as expressed in documentaries, corporate projects, or commercials. (Prerequisite: DF2420 - Studio Production) 4 Credits DF2440 - History of Motion Media and Mass Communication: This course presents a survey of major events and development in the history of motion media and mass communication. The survey focuses on the relationship between technology and media development and explores the impact motion media and mass communication has on society and economy. (Prerequisite: DF1400 - Survey of Digital Filmmaking and Video Production) 4 Credits DF3400 - Media Theory and Criticism: In this course, students explore the different theories and approaches to media and their impact on society and culture so as to inform and enrich their own work. (Prerequisite: DF2440 - History of Motion Media and Mass Communications) 4 Credits DF3410 - Acting and Directing: This course exposes students to the role and responsibilities of a director in helping actors bring their characters to life. Acting fundamentals will be studied through classroom exercises, assignments, observations and critiques. In addition, this course helps students understand the process of reading a script, conceiving a vision and communicating it to cast members to enhance performance. (Prerequisite: DF2410 - Fundamentals of Producing and Directing) 4 Credits DF3420 - Sound Design: This course explores the various methods and techniques for digital sound composition and design. Students will focus on using digital sound systems and manipulating sound elements for intended effects in media content. (Prerequisite: CA2431 - Audio Production) 4 Credits DF3430 - Short Media Production: This course discusses short form as a genre of media production and its features in subject matter and style. Students learn to produce shortform news, information, and dramatic content for multiple delivery platforms. (Prerequisite: DF3410 - Acting and Directing) 4 Credits DF3440 - Senior Project Preparation: This course initiates a three quarter long comprehensive project which will be integral to students’ fi nal portfolios. Students will employ their cumulative skills to pre-produce a signifi cant, sophisticated, digital fi lm in a chosen genre. Committee and/or faculty will approve the project content and genre of the digital fi lm. Projects will be carried out individually or in groups based on the needs of the class as determined by the instructor. (Prerequisite: DF3430 - Short Media Production) **This course requires a “C” or higher to pass. 4 Credits DF3450 - Media Production Workshop: Working in production teams, students in this workshop class will deal with real clients, typically representatives of non-profi t organizations. Guided by a faculty, students interview the client to determine expectations and work in a team to design and produce the media content for an intended delivery system. (Prerequisite: DF3430 - Short Media Production) 4 Credits DF3460 - Audio Post Production: This post-production audio class requires students to bring together appropriate sonic elements for a fi nal production. This will include foley, automatic dialogue replacement, editing of music and sound sweetening. Once all the sound is locked, the student will mix down to a fi nal audio format, which can then be incorporated with picture into an industry standard format. (Prerequisite: DF3420 - Sound Design) 4 Credits DF4400 - Senior Project Production: This course continues the three-quarter long comprehensive project begun in Senior Project Preparation. Students will employ cumulative skills to produce a signifi cant, sophisticated, digital fi lm in a chosen genre. Projects will be carried out individually or in groups based on the needs of the class as determined by the instructor. (Prerequisite: DF3440 - Senior Project Preparation) 4 Credits DF4410 - Multi-Camera Production: Synchronizing multiple cameras and equipment, students work in teams to execute a production, typically of a live performance or function. Emphasis is placed on operating multiple equipment simultaneously and working as a production team. (Prerequisite: DF3450 - Media Production Workshop) 4 Credits DF4420 - Media Delivery Systems and Distribution: This course addresses the end part of digital fi lmmaking and video production—delivery and distribution. Students will study a variety of delivery methods and systems and determine the advantages and limitations of each. They will also examine the relationship between delivery systems and distribution methods and evaluate the relative effi ciency, cost, and effectiveness of each. (Prerequisite: DF3430 - Short Media Production) 4 Credits 59
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2009 - 2010 Catalog
Page 3 and 4:
CONTENTS Mission, Vision and Values
Page 5 and 6:
ABOUT THE TWIN CITIES The Twin Citi
Page 7 and 8:
COURSE CODES The Art Institutes Int
Page 9 and 10: COURSE CODES The Art Institutes Int
Page 47 and 48: 01. Becky Haag Graphic Design 02.A-
Page 49 and 50: 13.A-C Opal Singleton Design Manage
Page 51 and 52: 22.A-D Karen Bird Interior Design 2
Page 53 and 54: 39. Maria Tacke Photography 40. Nat
Page 55 and 56: 50.A-G Charissa Hanenburg Visual Ef
Page 57 and 58: AD4420 - Sales: An understanding of
Page 59: ingredients and presentation unique
Page 63 and 64: GRAPHIC DESIGN COURSES GD1400 - Com
Page 65 and 66: (biology, chemistry, and geology) a
Page 67 and 68: ID2424 - Elements of Interior Desig
Page 69 and 70: CA3459 - Intermediate 3D Animation:
Page 71 and 72: advisor. Primary concentration trac
Page 73 and 74: interactive projects. Optimization
Page 75 and 76: Randall Holbrook (Part-time) J.D.,
Page 77 and 78: David Wilharm Digital Film & Video
Page 79 and 80: GENERAL INFORMATION ADMISSIONS CAMP
Page 81 and 82: educational or tuition assistance w
Page 83 and 84: Tenth place: $2,000 tuition scholar
Page 85 and 86: Third place: $5,000 Fourth place: $
Page 87 and 88: port for a general education enhanc
Page 89 and 90: CGPA; however, they do count in det
Page 91 and 92: GRADING The course(s) must be passe
Page 93 and 94: for the upcoming quarter. The deadl
Page 95 and 96: A student who has been terminated a
Page 97 and 98: PORTFOLIO REVIEW The Art Institutes
Page 99 and 100: a) Possession or use of firearms, e
Page 101 and 102: suspicion on the part of the Instit
Page 103 and 104: to which the student has waived his
Page 105 and 106: discrimination will be notified of
Page 107 and 108: Notes 105
Page 109 and 110: Each school quarter is 11 weeks in
Page 111 and 112:
15 South 9th Street, Minneapolis, M
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2009 - 2010 Catalog - The Art Institutes

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