2009 - 2010 Catalog - The Art Institutes
2009 - 2010 Catalog - The Art Institutes
2009 - 2010 Catalog - The Art Institutes
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location, with a consideration of inter-cultural<br />
and ethnic sensitivity. <strong>The</strong> world market for guest<br />
services will be examined, with attention to the<br />
varied interpretations of hospitality and service<br />
in several international locations. (Prerequisite:<br />
none) 4 Credits<br />
DESIGN MANAGEMENT<br />
COURSES<br />
DM1420 - Introduction to Design<br />
Management:<br />
An overview of the fi eld of design management<br />
introducing the student to how design is managed<br />
within organizations to further business objectives.<br />
Covered topics include managing creativity<br />
and the value of branding. This course has been<br />
developed to introduce you to the business side of<br />
design. Outside of the creative realm of conceptualizing<br />
and developing creative materials, there<br />
is the reality of running a business that has a creative<br />
output: whether your business or someone<br />
else’s. During this eleven-week course, you will<br />
learn the basics of how to position, package, project<br />
manage, and make money in a creative business.<br />
Practical skills of designing a business plan,<br />
composing a creative brief, thinking strategically,<br />
setting goals and creating a project timeline, as<br />
well as presenting your ideas with confi dence and<br />
aplomb will be delivered through the mechanism<br />
of creating your own design brand and company.<br />
(Prerequisite: none) 4 Credits<br />
DM2400 - Technology and Productivity:<br />
Students will learn how businesses use technology<br />
to help achieve their objectives. Also,<br />
students will become familiar with current business<br />
productivity software and its application to<br />
design in business today. (Prerequisite: GD1400<br />
- Computer Applications) 4 Credits<br />
DM2410 - Fundamentals of Business:<br />
This course is designed to examine entrepreneurial<br />
enterprises as a means of self-employment.<br />
<strong>The</strong> course provides a detailed view of the<br />
concepts, practices, strategies, legalities, and decisions<br />
involved in successfully establishing and<br />
operating one’s own business. <strong>The</strong> basic structure<br />
of this course will guide the student in developing<br />
a strong working knowledge of creating business<br />
credit and banking relations. (Prerequisite:<br />
GD1400 - Computer Applications) 4 Credits<br />
DM2430 - Principles of Managerial<br />
Accounting:<br />
This course is an introduction to the basic principles<br />
of accounting. Topics include the accounting<br />
cycle, general and special journals, subsidiary<br />
ledgers, end-of-period operations, worksheets,<br />
entries, fi nancial terminology and statements.<br />
58<br />
(Prerequisite: GE2412 - College Mathematics)<br />
4 Credits<br />
DM2470 - Principles of Market Research:<br />
Students will expand their understanding of and<br />
ability to analyze market research by identifying<br />
management challenges and converting them<br />
into research objectives, exploring research techniques<br />
and methods to collect information, and<br />
interpreting research fi ndings in order to make<br />
business decisions. (Prerequisites: AD2430 -<br />
Fundamentals of Marketing and Advertising and<br />
GE2412 - College Mathematics) 4 Credits<br />
DM2480 - Business Statistics for Design:<br />
This course is a study of the statistical tools a<br />
design manager uses in the world of business.<br />
Methods of characterizing data are studied<br />
with emphasis given to proper data display.<br />
Permutations, combinations and probability<br />
are used to analyze normally distributed data.<br />
After an introduction to experimental design,<br />
methods for testing the signifi cance of differences<br />
are examined. Correlation and regression analysis<br />
are used to detect linear trends. (Prerequisite:<br />
none) **This course requires a “C” or higher to<br />
pass. 4 Credits<br />
DM2490 - Project Management:<br />
Through this course, students are introduced<br />
to the fundamentals of business. <strong>The</strong> course<br />
provides students with a foundation in macroeconomics,<br />
labor relations, time management, human<br />
resources management, and basic marketing<br />
principles. <strong>The</strong> course combines this business<br />
foundation with a focus on the multimedia<br />
project management process. Students work as<br />
teams to successfully achieve multimedia project<br />
goals. <strong>The</strong> process examines the main elements<br />
required in every proposal/plan, time frame, and<br />
budget. Key areas of multimedia project teams<br />
serve to support the fundamental approach that<br />
every project team is tailored to achieve project<br />
results effi ciently and effectively. (Prerequisite:<br />
none) **This course requires a “C” or higher to<br />
pass. 4 Credits<br />
DM3400 - Financial Issues in Design:<br />
This course is a survey of fi nancial issues that<br />
a design manager can expect to encounter.<br />
Financial media are used to study money, banking<br />
and the Federal Reserve; the stock, bond<br />
and commodities markets; and derivatives such<br />
as futures contracts and options. This course<br />
focuses on economics (specifi cally macroeconomics)<br />
and goes hand-in-hand with the accounting<br />
course, which focuses on the individual business<br />
profi t and loss sheet. (Prerequisite: DM2430<br />
- Principles of Managerial Accounting) **This<br />
course requires a “C” or higher to pass. 4 Credits<br />
DM3460 - Business Communications:<br />
This course focuses on written and oral communication<br />
skills as used in a business setting.<br />
Written projects emphasize publicity in<br />
newspapers, trade, and consumer publications.<br />
Oral skills will be developed through speeches<br />
and group projects such as radio commercials.<br />
(Prerequisite: GE1410 - English I) 4 Credits<br />
DM3480 - Managing Creativity and<br />
Innovation:<br />
In this course, students will examine the underlying<br />
theoretical foundations of creativity and<br />
innovation. New and innovative approaches to<br />
business problem solving will help students see<br />
ways to improve their skills and the skills of the<br />
people and organizations that they will manage.<br />
(Prerequisite: none) **This course requires a “C”<br />
or higher to pass. 4 Credits<br />
DM4410 - Design Management Seminar:<br />
This seminar course prepares students for entering<br />
the fi eld of design management by gaining<br />
knowledge of current thinking and pratices<br />
through the examination of case studies and the<br />
development of scenarios. (Prerequisite: none)<br />
4 Credits<br />
DM4420 - Entrepreneurship:<br />
In this course, students will learn the systems,<br />
processes, and principles involved in successfully<br />
starting and growing a successful business.<br />
Students will learn common pitfalls and mistakes<br />
of starting a business and develop strategies to<br />
avoid them. (Prerequisite: DM3480 - Managing<br />
Creativity and Innovation) 4 Credits<br />
DM4450 - Business Plan:<br />
In this course students will learn how to develop<br />
a comprehensive business plan. <strong>The</strong> business<br />
plan will include items such as the following: the<br />
marketing plan, the fi nancial plan, the human<br />
resources plan, the store design (if appropriate),<br />
and the merchandising plan (if appropriate).<br />
(Prerequisite: DM2410 - Fundamentals of<br />
Business) **This course requires a “C” or higher<br />
to pass. 4 Credits<br />
DM4480 - Capstone:<br />
In this course, students will demonstrate knowledge<br />
across the curriculum by creating sample<br />
projects that cover the cumulative coursework<br />
completed over all previous quarters. <strong>The</strong> capstone<br />
project simulates the work environment,<br />
requiring teamwork as well as individual contributions.<br />
(Prerequisite: Approval of Academic<br />
Director) **This course requires a “C” or higher<br />
to pass. 4 Credits