2009 - 2010 Catalog - The Art Institutes

location, with a consideration of inter-cultural
and ethnic sensitivity. The world market for guest
services will be examined, with attention to the
varied interpretations of hospitality and service
in several international locations. (Prerequisite:
none) 4 Credits
DESIGN MANAGEMENT
COURSES
DM1420 - Introduction to Design
Management:
An overview of the fi eld of design management
introducing the student to how design is managed
within organizations to further business objectives.
Covered topics include managing creativity
and the value of branding. This course has been
developed to introduce you to the business side of
design. Outside of the creative realm of conceptualizing
and developing creative materials, there
is the reality of running a business that has a creative
output: whether your business or someone
else’s. During this eleven-week course, you will
learn the basics of how to position, package, project
manage, and make money in a creative business.
Practical skills of designing a business plan,
composing a creative brief, thinking strategically,
setting goals and creating a project timeline, as
well as presenting your ideas with confi dence and
aplomb will be delivered through the mechanism
of creating your own design brand and company.
(Prerequisite: none) 4 Credits
DM2400 - Technology and Productivity:
Students will learn how businesses use technology
to help achieve their objectives. Also,
students will become familiar with current business
productivity software and its application to
design in business today. (Prerequisite: GD1400
- Computer Applications) 4 Credits
DM2410 - Fundamentals of Business:
This course is designed to examine entrepreneurial
enterprises as a means of self-employment.
The course provides a detailed view of the
concepts, practices, strategies, legalities, and decisions
involved in successfully establishing and
operating one’s own business. The basic structure
of this course will guide the student in developing
a strong working knowledge of creating business
credit and banking relations. (Prerequisite:
GD1400 - Computer Applications) 4 Credits
DM2430 - Principles of Managerial
Accounting:
This course is an introduction to the basic principles
of accounting. Topics include the accounting
cycle, general and special journals, subsidiary
ledgers, end-of-period operations, worksheets,
entries, fi nancial terminology and statements.
58
(Prerequisite: GE2412 - College Mathematics)
4 Credits
DM2470 - Principles of Market Research:
Students will expand their understanding of and
ability to analyze market research by identifying
management challenges and converting them
into research objectives, exploring research techniques
and methods to collect information, and
interpreting research fi ndings in order to make
business decisions. (Prerequisites: AD2430 -
Fundamentals of Marketing and Advertising and
GE2412 - College Mathematics) 4 Credits
DM2480 - Business Statistics for Design:
This course is a study of the statistical tools a
design manager uses in the world of business.
Methods of characterizing data are studied
with emphasis given to proper data display.
Permutations, combinations and probability
are used to analyze normally distributed data.
After an introduction to experimental design,
methods for testing the signifi cance of differences
are examined. Correlation and regression analysis
are used to detect linear trends. (Prerequisite:
none) **This course requires a “C” or higher to
pass. 4 Credits
DM2490 - Project Management:
Through this course, students are introduced
to the fundamentals of business. The course
provides students with a foundation in macroeconomics,
labor relations, time management, human
resources management, and basic marketing
principles. The course combines this business
foundation with a focus on the multimedia
project management process. Students work as
teams to successfully achieve multimedia project
goals. The process examines the main elements
required in every proposal/plan, time frame, and
budget. Key areas of multimedia project teams
serve to support the fundamental approach that
every project team is tailored to achieve project
results effi ciently and effectively. (Prerequisite:
none) **This course requires a “C” or higher to
pass. 4 Credits
DM3400 - Financial Issues in Design:
This course is a survey of fi nancial issues that
a design manager can expect to encounter.
Financial media are used to study money, banking
and the Federal Reserve; the stock, bond
and commodities markets; and derivatives such
as futures contracts and options. This course
focuses on economics (specifi cally macroeconomics)
and goes hand-in-hand with the accounting
course, which focuses on the individual business
profi t and loss sheet. (Prerequisite: DM2430
- Principles of Managerial Accounting) **This
course requires a “C” or higher to pass. 4 Credits
DM3460 - Business Communications:
This course focuses on written and oral communication
skills as used in a business setting.
Written projects emphasize publicity in
newspapers, trade, and consumer publications.
Oral skills will be developed through speeches
and group projects such as radio commercials.
(Prerequisite: GE1410 - English I) 4 Credits
DM3480 - Managing Creativity and
Innovation:
In this course, students will examine the underlying
theoretical foundations of creativity and
innovation. New and innovative approaches to
business problem solving will help students see
ways to improve their skills and the skills of the
people and organizations that they will manage.
(Prerequisite: none) **This course requires a “C”
or higher to pass. 4 Credits
DM4410 - Design Management Seminar:
This seminar course prepares students for entering
the fi eld of design management by gaining
knowledge of current thinking and pratices
through the examination of case studies and the
development of scenarios. (Prerequisite: none)
4 Credits
DM4420 - Entrepreneurship:
In this course, students will learn the systems,
processes, and principles involved in successfully
starting and growing a successful business.
Students will learn common pitfalls and mistakes
of starting a business and develop strategies to
avoid them. (Prerequisite: DM3480 - Managing
Creativity and Innovation) 4 Credits
DM4450 - Business Plan:
In this course students will learn how to develop
a comprehensive business plan. The business
plan will include items such as the following: the
marketing plan, the fi nancial plan, the human
resources plan, the store design (if appropriate),
and the merchandising plan (if appropriate).
(Prerequisite: DM2410 - Fundamentals of
Business) **This course requires a “C” or higher
to pass. 4 Credits
DM4480 - Capstone:
In this course, students will demonstrate knowledge
across the curriculum by creating sample
projects that cover the cumulative coursework
completed over all previous quarters. The capstone
project simulates the work environment,
requiring teamwork as well as individual contributions.
(Prerequisite: Approval of Academic
Director) **This course requires a “C” or higher
to pass. 4 Credits