2009 - 2010 Catalog - The Art Institutes

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ADVERTISING COURSES AD1400 - History of Advertising: This course presents a survey of major events and development in the history of motion media and mass communication. The survey focuses on the relationship between technology and media development and explores the impact motion media and mass communication has on society and economy. (Prerequisite: none) 4 Credits AD1420 - Conceptual Thinking: Students will learn basic skills that will support their learning throughout the course and help them create a foundation for nurturing creativity in their work and lives. They will be given the tools to help them identify and solve problems, formulate objectives, and create a plan to reach their objectives. (Prerequisite: none) 4 Credits AD2400 - Computer Illustration: This course explores the methods and techniques of computer-generated or manipulated images as solutions to illustration projects. Object-oriented graphics and paint system programs are utilized. (Prerequisites: GD1400 - Computer Applications and GD1401 - Fundamentals of Design and GD1402 - Drawing & Perspective) **This course requires a “C” or higher to pass. 4 Credits AD2410 - Media & Design Concepts: This course will identify the components of the design process and explore research methods. Design solutions appropriate to a targeted market will be emphasized. Exercises in creative problem solving will strengthen and expand the student’s concept generation skills. Critical analysis, problem identifi cation, and idea refi nement will be the focus in producing media content for targeted audiences and intended delivery systems. (Prerequisite: AD1420 - Conceptual Thinking) 4 Credits AD2420 - Organizational Behavior: This course is an examination of human relations theory and individual, group, and organizational performance in relation to the organizational structures of contemporary businesses and public agencies. (Prerequisite: none) 4 Credits AD2430 - Fundamentals of Marketing and Advertising: This course addresses the fundamental concepts and principles of marketing as it relates to advertising, its history, potential, and limitations. An overview of marketing will help students place their knowledge in a framework and understand how each component contributes to the strength and utility of a marketing plan. We will examine various defi nitions and methods of advertising 54 communication, as well as advertising objectives, advertising copy, and federal regulations. We will look at how marketing and advertising have changed over the years and been affected by world events and cultural assumptions. The course will also help the student recognize emerging trends and capitalize on them. (Prerequisite: none) **This course requires a “C” or higher to pass. 4 Credits AD2440 - Media and Advertising Design: This course examines the structures and communications skills used by the various members of a creative team and further defi nes the role of graphic design in an advertising context. The processes of concept development, media application, and design creation are emphasized. In addition, the variety of media used by graphic designers and their suppliers will be examined. Campaign strategies, based on media and marketing realities will also be defi ned and applied. (Prerequisites: AD1420 - Conceptual Thinking and AD2400 - Computer Illustration) **This course requires a “C” or higher to pass. 4 Credits AD2450 - Dynamics of Integrated Marketing: This course explores the theory and application of the new media environment that is currently taking shape. Students will be introduced to the major forms of mass communication, including television, radio, books, newspapers, magazines, the recording industry, the fi lm industry, and the Internet. Students will examine a model of mass communication and analyze its application to technology. The course will also highlight the interrelationships among media industries. (Prerequisite: AD2430 - Fundamentals of Marketing and Advertising) **This course requires a “C” or higher to pass. 4 Credits AD2460 - Branding: “Branding” became a buzz word in 1990s advertising, but this process has evolved into a powerful way to organize and utilize an understanding of consumer needs and motivations in a changing marketplace. As the retail environment changes, marketing people can rely less on the traditional tools of print and broadcast media. Marketing strategists need to learn how to create an identity for their products and services and how to use that identity to support sales. This course is an introduction to the essential concepts and skills of brand marketing. (Prerequisite: AD2430 - Fundamentals of Marketing and Advertising) 4 Credits AD3400 - Persuasion and the Consumer: This course covers persuasive communication techniques, particularly in the area of advertising, and examines the cultural, social, and individual variables involved in consumer behavior. Areas covered include the fi elds of logic and psychology. Among the topics to be covered are the framing effect, emotional hot buttons, mass appeal, snob appeal, subliminal messages, and the bandwagon effect. Maslow’s hierarchy of needs, emotional reactions and how to achieve them, and the various types of media that could be used to achieve the appropriate desired response are also covered. (Prerequisite: none) 4 Credits AD3420 - Copywriting: This course addresses the need to communicate in writing on the job. A variety of materials must be written for a business: memos, letters, news summaries, proposals, presentations, and copy for advertising or marketing. Students will learn to identify the requirements of different types of writing and to prepare material to communicate clearly and effectively. (Prerequisite: AD3400 - Persuasion and the Consumer) **This course requires a “C” or higher to pass. 4 Credits AD3440 - Advertising Campaign: Students create an integrated marketing campaign consisting of three or more different applications of a single, unifi ed theme or concept. Campaign strategy and tactics are based on media and marketing realities. (Prerequisites: AD2450 - Dynamics of Integrated Marketing and AD3420 - Copywriting and AD3450 - Art Direction) **This course requires a “C” or higher to pass. 4 Credits AD3450 - Art Direction: This course is an introduction to the principles of concept and problem solving for print photography and broadcast media as they relate to the function of the art director. Also studied is the interaction of the creative, marketing and production functions in the promotion of ideas. (Prerequisites: GD1420 - Image Manipulation or PH2451 - Digital Photographic Production and GD1431 - Design Layout) 4 Credits AD4400 – Advanced Copywriting: In this course, students learn to develop effective advertising strategies and copy executions that underlie and enable creative marketing and advertising campaigns, and to cultivate clear, logical and creative copywriting skills. Students will also learn the unique characteristics of digital media and the creation of scripts for digital media production. Students will also learn to conduct research for media writing projects. (Prerequisite: AD3420 - Copywriting) 4 Credits AD4410 - Public Relations & Promotion: This course examines the historical development of public relations, showing the principles, methods, and means of infl uencing public opinion. (Prerequisite: none) 4 Credits
AD4420 - Sales: An understanding of the sales process and the steps to sell a product or service is essential to a student who works in any area of business. Selling is an essential skill for the sales function of a business, but is also part of the job for many other employees. This course focuses on the essential skills and knowledge one needs to affect a sale, as well as the ways that the sales pitch can be focused to solve customer problems. (Prerequisite: none) 4 Credits AD4440 - Advanced Advertising Campaign: Students research and develop a fully integrated advertising/promotional campaign for a brand with international distribution. Value is placed on the importance of deadline, budget, client relationship, presentation and its relationship to the design process. The student’s senior project documents, supports and argues the rationale and effectiveness of the campaign in written form. Students prepare, present and defend a graduate project suitable for a professional audience. (Prerequisite: AD3440 - Advertising Campaign) 4 Credits AD4450 - Media Planning and Buying: Media as part of a delivery channel for a marketing message will be the focus of this course. Topics include media as critical to the fulfi llment of the overall marketing strategy, cost effectiveness, and alternative and new media. (Prerequisite: AD2430 - Fundamentals Marketing and Advertising) 4 Credits AD4460 - Global Business Perspectives: This course offers an analysis of world markets, consumer behaviors, advertising, foreign environments, and the marketing management required to meet the demands of dynamic global markets. The problems of foreign competition, diminishing US market share and the US economy’s interdependence of world markets will be the focus of this course. In addition, different foreign market entry strategies will be analyzed. (Prerequisite: none) 4 Credits AD4480 - Capstone: In this course, students will demonstrate knowledge across the curriculum by creating sample projects that cover marketing, media, sales, and creative coursework completed over all previous quarters. The capstone project simulates the advertising agency work environment, requiring teamwork as well as individual contributions. (Prerequisite: Approval of Academic Director) 4 Credits CULINARY ARTS COURSES CU1210 - Concepts and Theories of Culinary Techniques: The fundamental concepts, skills, and techniques involved in basic cookery are covered in this course. Special emphasis is given to the study of ingredients and cooking theories. Lectures teach organization skills in the kitchen and work coordination. The basics of stocks, soups, sauces, vegetable cookery, starch cookery, meat, and poultry are covered. Emphasis is given to basic cooking techniques such as sautéing, roasting, poaching, braising and frying. (Prerequisite: none) **This course requires a “C” or higher to pass. 2 Credits CU1220 - Purchasing and Product Identifi cation: The students will also be instructed in purchasing procedures, food service operations, the theory of the fl ow of goods, purchasing trends and cycles, ethical and legal considerations of purchasing, and creating and comparing bidding specifi cations. In this course, the students will be provided with laboratory experiences to allow for hands-on training in the areas of inventory, proper receiving and issuing techniques, product quality, and comparison testing, and decision-making, as well as the evaluation of product purchasing based on cost and quality. (Prerequisite: none) 2 Credits CU1421 - Advanced Baking: This course will focus on the developing the skills of a baker. The course will begin with a reintroduction to ingredients and their functions, baker’s percentage, formulas and general baking techniques. Through the application of learned techniques, students produce a variety of quick bread breakfast items, intricate cookies, and laminated dough. Production speed is increased through hands-on application of the learned techniques, and a comprehensive variety of items for a breakfast buffet presentation are produced. The course will then focus on the production of pies, and tarts for Bakeries, plated desserts and buffet presentation. (Prerequisite: CU1431 - Introduction to Baking) 4 Credits CU1422 - Artisan Breads: “Old world style” artisan breads brought into the modern day kitchen and bakery for the baker and restaurateur alike. The course will cover all aspects of bread baking. Advanced sourdough, sponge and levains will be taught along with traditional loaf breads such as rye, whole grain and sandwich. Students will produce breads for specialty and decorative breads for the table and showpieces. (Prerequisite: CU1431 - Introduction to Baking and CU1432 - Introduction to Pastry) 4 Credits CU1423 - Cake Decoration: The focus of this class will be the preparation and presentation of advanced cakes, and tortes using modern production techniques. All areas of cake baking and production will be covered. Students will learn how to decorate using gum paste, rolled fondant, modeling chocolate, marzipan, and various icings. A special emphasis will be placed on developing piping and decorating skills. (Prerequisite: CU1432 - Introduction to Pastry) 4 Credits CU1424 - Advanced Pastry Production: This course is designed to teach bakers and executive chefs how to be dessert chefs. Creating plated desserts and pastries will be the focus of this class. Students will learn to design and implement desserts appropriate to the occasion and menu. Then students learn how to create a plate with eye appeal and fl avor. European pastries, American desserts, frozen items, sauces and garnishes will form the base information in the class. (Prerequisite: CU1432 - Introduction to Pastry) 4 Credits CU1425 - Decoration & Production Baking: The purpose of this class is to introduce the student to the world of high production baking. It is designed to acquaint the student with high volume techniques for both the restaurant and bakery. The students will mass-produce items that will be sold to the public and will create special order items. Showpieces of sugar, chocolate and ice for the dessert buffet table will be explored. The student will also be introduced to pastry competition principles as it is practiced in the American Culinary Federation and around the world. (Prerequisite: CU1423 - Cake Decoration and CU1424 - Advanced Pastry Production) **This course requires a “C” or higher to pass. 4 Credits CU1426 - Baking Internship: Through an Internship experience, students will be able to apply acquired subject matter and career/professional skills in a real and practical situation. The main objectives of the internship are to allow the opportunity to observe and participate in the operations of successful businesses relating to their fi elds of study. The students will gain experience needed to enter the fi eld upon graduation. (Prerequisites: CU1423 - Cake Decoration and CU1424 - Advanced Pastry Production) 4 Credits CU1431 - Introduction to Baking: Students are introduced to the fundamental concepts, skills and techniques of baking. Special signifi cance is placed on the study of ingredient functions, product identifi cation and weights and measures as applied to baking. Lectures, demonstrations, production, tasting and testing, 55
Page 1 and 2:
2009 - 2010 Catalog
Page 3 and 4:
CONTENTS Mission, Vision and Values
Page 5 and 6: ABOUT THE TWIN CITIES The Twin Citi
Page 7 and 8: COURSE CODES The Art Institutes Int
Page 47 and 48: 01. Becky Haag Graphic Design 02.A-
Page 49 and 50: 13.A-C Opal Singleton Design Manage
Page 51 and 52: 22.A-D Karen Bird Interior Design 2
Page 53 and 54: 39. Maria Tacke Photography 40. Nat
Page 55: 50.A-G Charissa Hanenburg Visual Ef
Page 59 and 60: ingredients and presentation unique
Page 61 and 62: DIGITAL FILM & VIDEO PRODUCTION COU
Page 63 and 64: GRAPHIC DESIGN COURSES GD1400 - Com
Page 65 and 66: (biology, chemistry, and geology) a
Page 67 and 68: ID2424 - Elements of Interior Desig
Page 69 and 70: CA3459 - Intermediate 3D Animation:
Page 71 and 72: advisor. Primary concentration trac
Page 73 and 74: interactive projects. Optimization
Page 75 and 76: Randall Holbrook (Part-time) J.D.,
Page 77 and 78: David Wilharm Digital Film & Video
Page 79 and 80: GENERAL INFORMATION ADMISSIONS CAMP
Page 81 and 82: educational or tuition assistance w
Page 83 and 84: Tenth place: $2,000 tuition scholar
Page 85 and 86: Third place: $5,000 Fourth place: $
Page 87 and 88: port for a general education enhanc
Page 89 and 90: CGPA; however, they do count in det
Page 91 and 92: GRADING The course(s) must be passe
Page 93 and 94: for the upcoming quarter. The deadl
Page 95 and 96: A student who has been terminated a
Page 97 and 98: PORTFOLIO REVIEW The Art Institutes
Page 99 and 100: a) Possession or use of firearms, e
Page 101 and 102: suspicion on the part of the Instit
Page 103 and 104: to which the student has waived his
Page 105 and 106: discrimination will be notified of
Page 107 and 108:
Notes 105
Page 109 and 110:
Each school quarter is 11 weeks in
Page 111 and 112:
15 South 9th Street, Minneapolis, M
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2009 - 2010 Catalog - The Art Institutes

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