2009 - 2010 Catalog - The Art Institutes
2009 - 2010 Catalog - The Art Institutes
2009 - 2010 Catalog - The Art Institutes
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WEB DESIGN<br />
& INTERACTIVE<br />
MEDIA<br />
Bachelor of Science<br />
12 Quarters<br />
WHAT IS WEB DESIGN & INTERACTIVE MEDIA?<br />
<strong>The</strong> quickly evolving field of interactive media requires talented<br />
people to combine sound, images, text, and animation<br />
in order to entertain and educate. <strong>The</strong>se designers do much<br />
more than just code; they understand the need to design with<br />
both the client and the end user in mind. Web designers and<br />
interactive media designers have specialized skills both as<br />
artists and technicians. <strong>The</strong>y know how to attract people to<br />
certain Web sites and information kiosks, and dazzle them<br />
with CD-ROMs. <strong>The</strong>y’re problem solvers, helping businesses<br />
reach their target and marketing goals. <strong>The</strong>y design the underlying<br />
architecture and screen interfaces, incorporating<br />
intuitive, strategic layouts and high concept to communicate.<br />
WHAT WILL I LEARN?<br />
As you may imagine, a dynamic field such as this requires a<br />
lot of ongoing practice and high technical proficiency. This<br />
is true, but a strong foundation of core courses lays down<br />
the framework. Courses in drawing, design, color theory, and<br />
computer applications get you moving in the right direction.<br />
From there, you jump into digital imaging and illustration,<br />
sound design, information design, and writing for interactive<br />
and media.<br />
PROGRAM MISSION<br />
<strong>The</strong> mission of Web Design & Interactive Media is to prepare<br />
students to work in an environment that integrates electronic<br />
communications that are essential to communicating in contemporary<br />
business, education, and entertainment industries.<br />
Graduates will be prepared for entry-level positions in the<br />
rapidly expanding field of interactive design, web design,<br />
graphic arts, digital media production, or project coordinator.<br />
42<br />
PROGRAM OBJECTIVES<br />
Demonstrate and integrate knowledge of the major concepts,<br />
theoretical perspectives, empirical findings, and<br />
historical trends in interactive media.<br />
Understand and apply basic research methods in interactive<br />
media, including research design, data analysis, and interpretation.<br />
Understand and apply the language and concepts of the<br />
field of interactive design, through effective communication<br />
and design.<br />
Demonstrate the ability to acquire and disseminate digital<br />
information and use computers and other technology for a<br />
variety of purposes.<br />
Demonstrate a strong foundation in color theory, design,<br />
digital image manipulation, multimedia system design,<br />
scriptwriting, sound, video, animation, web programming<br />
and interface design for the purposes of branding and business<br />
optimization.<br />
Apply advanced skills in the principles of form and function<br />
to produce design and business solutions appropriate to a<br />
particular client or target audience.<br />
GRADUATES ARE PREPARED<br />
Graduates from the Web Design & Interactive Media will be<br />
prepared to seek entry-level positions like interactive designer,<br />
Web designer, graphic artist, digital media producer, or<br />
project coordinator in corporate communications, law, medicine,<br />
science, engineering, education, and consumer information<br />
delivery. <strong>The</strong> length of the program is twelve (12), eleven<br />
(11) week quarters.