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2009 - 2010 Catalog - The Art Institutes

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WEB DESIGN<br />

& INTERACTIVE<br />

MEDIA<br />

Bachelor of Science<br />

12 Quarters<br />

WHAT IS WEB DESIGN & INTERACTIVE MEDIA?<br />

<strong>The</strong> quickly evolving field of interactive media requires talented<br />

people to combine sound, images, text, and animation<br />

in order to entertain and educate. <strong>The</strong>se designers do much<br />

more than just code; they understand the need to design with<br />

both the client and the end user in mind. Web designers and<br />

interactive media designers have specialized skills both as<br />

artists and technicians. <strong>The</strong>y know how to attract people to<br />

certain Web sites and information kiosks, and dazzle them<br />

with CD-ROMs. <strong>The</strong>y’re problem solvers, helping businesses<br />

reach their target and marketing goals. <strong>The</strong>y design the underlying<br />

architecture and screen interfaces, incorporating<br />

intuitive, strategic layouts and high concept to communicate.<br />

WHAT WILL I LEARN?<br />

As you may imagine, a dynamic field such as this requires a<br />

lot of ongoing practice and high technical proficiency. This<br />

is true, but a strong foundation of core courses lays down<br />

the framework. Courses in drawing, design, color theory, and<br />

computer applications get you moving in the right direction.<br />

From there, you jump into digital imaging and illustration,<br />

sound design, information design, and writing for interactive<br />

and media.<br />

PROGRAM MISSION<br />

<strong>The</strong> mission of Web Design & Interactive Media is to prepare<br />

students to work in an environment that integrates electronic<br />

communications that are essential to communicating in contemporary<br />

business, education, and entertainment industries.<br />

Graduates will be prepared for entry-level positions in the<br />

rapidly expanding field of interactive design, web design,<br />

graphic arts, digital media production, or project coordinator.<br />

42<br />

PROGRAM OBJECTIVES<br />

Demonstrate and integrate knowledge of the major concepts,<br />

theoretical perspectives, empirical findings, and<br />

historical trends in interactive media.<br />

Understand and apply basic research methods in interactive<br />

media, including research design, data analysis, and interpretation.<br />

Understand and apply the language and concepts of the<br />

field of interactive design, through effective communication<br />

and design.<br />

Demonstrate the ability to acquire and disseminate digital<br />

information and use computers and other technology for a<br />

variety of purposes.<br />

Demonstrate a strong foundation in color theory, design,<br />

digital image manipulation, multimedia system design,<br />

scriptwriting, sound, video, animation, web programming<br />

and interface design for the purposes of branding and business<br />

optimization.<br />

Apply advanced skills in the principles of form and function<br />

to produce design and business solutions appropriate to a<br />

particular client or target audience.<br />

GRADUATES ARE PREPARED<br />

Graduates from the Web Design & Interactive Media will be<br />

prepared to seek entry-level positions like interactive designer,<br />

Web designer, graphic artist, digital media producer, or<br />

project coordinator in corporate communications, law, medicine,<br />

science, engineering, education, and consumer information<br />

delivery. <strong>The</strong> length of the program is twelve (12), eleven<br />

(11) week quarters.

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