2009 - 2010 Catalog - The Art Institutes

2009 - 2010 Catalog - The Art Institutes 2009 - 2010 Catalog - The Art Institutes

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WEB DESIGN & INTERACTIVE MEDIA Associate in Applied Science 7 Quarters WHAT IS WEB DESIGN & INTERACTIVE MEDIA? Web designers and Interactive media designers can find inspiration anywhere. Realizing that their designs must not only be attractive, but also smart and intuitive, these artists look to everyday objects for inspiration for Web sites, kiosks, CD-ROMs, and other Interactive media presentations. Web designers and Interactive media designers have specialized skills both as artists and technicians. They know how to attract people to certain Web sites and information kiosks, and dazzle them with CD-ROMs. They design the underlying architecture and screen interfaces, incorporating intuitive, strategic layouts and high concept communications. Simply put, the user should be able to navigate through a Web site, information kiosk or CD-ROM presentation without having to put thought into how to browse it. WHAT WILL I LEARN? By working in classrooms and computer labs, students of the Web Design & Interactive Media associate’s level degree program have the opportunity to develop a strong foundation in drawing and design, digital image manipulation, interactive design, graphic design, and animation. In later quarters, students become involved in more complex coursework, combining animation tools on personal computers, in addition to software applications to integrate text, sound, images, animation, and video to complete a project. PROGRAM MISSION The mission of Web Design & Interactive Media is to prepare students to work in an environment that integrates electronic communications that are essential to communicating in contemporary business, education, and entertainment industries. Graduates will be prepared for entry-level positions in the rapidly expanding field of interactive design, web design, graphic arts, digital media production, or project coordinator. 40 PROGRAM OBJECTIVES Demonstrate and integrate knowledge of the major concepts, theoretical perspectives, empirical findings, and historical trends in interactive media. Understand and apply basic research methods in interactive media, including research design, data analysis, and interpretation. Understand and apply the language and concepts of the field of interactive design, through effective communication and design. Demonstrate the ability to acquire and disseminate digital information and use computers and other technology for a variety of purposes. Demonstrate a strong foundation in color theory, design, digital image manipulation, multimedia system design, scriptwriting, sound, video, animation, web programming and interface design for the purposes of branding and business optimization. Apply advanced skills in the principles of form and function to produce design and business solutions appropriate to a particular client or target audience. GRADUATES ARE PREPARED By graduation, Web Design & Interactive Media students are prepared to seek entry-level positions in the rapidly expanding field of interactive design using the practical and technical skills they have acquired. The length of the programs is seven (7), eleven (11) week quarters.

COURSE CODES The Art Institutes International Minnesota uses prefi xes to represent subject areas as follows: AD Advertising CU Culinary Arts CA Media Arts & Animation DM Design Management DF Digital Film & Video Production FRM Fashion & Retail Management GD Graphic Design GE General Education WEB DESIGN & INTERACTIVE MEDIA ASSOCIATE IN APPLIED SCIENCE // 7 QUARTERS HM Hospitality Management ID Interior Design PA Professional Application PH Photography SM Studio Management TS Transitional Studies VE Visual Effects & Motion Graphics IM Web Design & Interactive Media The fi rst numeral that appears in the course number refers to the academic year the course should be completed. The second numeral refers to the number of credits earned for that course. The last two numerals differentiate the courses. Course designations 1xxx through 2xxx are lower division courses. They are intended to be taken prior to upper division courses that are designated with numbers 3xxx though 4xxx. Generally, the prefi x IM identifi es the core courses required in this program. COURSE NAME CREDITS HOURS COURSE NAME CREDITS HOURS Based on placement testing scores, Transitional Studies Courses may be required as a component of this program. All courses are listed in alpha-numeric order. FOUNDATION COURSES GD1400 Computer Applications 4 60 GD1401 Fundamentals of Design 4 60 GD1402 Drawing & Perspective 4 60 GD1403 Typography for Digital Media 4 60 GD1420 Image Manipulation 4 60 PA095 College Success 0 12 INTERACTIVE DESIGN COURSES IM1480 Fundamentals of Interactive Design** 4 60 IM2420 Fundamentals of Scripting Languages** 4 60 IM2460 Introduction to Authoring 4 60 IM2470 Interactive Motion Graphics 4 60 IM2490 Interactive Motion Scripting 4 60 IM3420 Advanced Scripting Languages** 4 60 DESIGN ELEMENT COURSES GD1431 Design Layout 4 60 GD3445 Marketing Design 4 60 IM2440 User Centered Interface Design 4 60 AUDIO/VIDEO/MEDIA COURSES CA2430 Introduction to Video 4 60 IM2480 Digital Video Production 4 60 VE2486 Broadcast Graphics 4 60 PROFESSIONAL COURSES DM2490 Project Management 4 60 PA3481 Career Development 4 40 PA4485 Portfolio Preparation** 4 60 GENERAL EDUCATION COURSES GE1410 English I § 4 40 GE1413 Psychology 4 40 GE1424 Public Speaking 4 40 GE1433 Art History 4 40 GE2411 English II 4 40 GE2412 College Mathematics §§ 4 40 GE2423 Environmental Science 4 40 GE2442 Critical Thinking 4 40 ** Denotes a course that requires a “C” or higher to pass. § Prereq. C or higher in TS094 OR Accuplacer English Placement score of 87 or higher §§ Prereq. C or higher in TS095 OR Accuplacer Mathematics Placement score of 57 or higher 112 credits : 1,512 hours 41

COURSE CODES<br />

<strong>The</strong> <strong>Art</strong> <strong>Institutes</strong> International Minnesota uses prefi xes to represent subject areas as follows:<br />

AD Advertising<br />

CU Culinary <strong>Art</strong>s<br />

CA Media <strong>Art</strong>s & Animation<br />

DM Design Management<br />

DF Digital Film & Video Production<br />

FRM Fashion & Retail Management<br />

GD Graphic Design<br />

GE General Education<br />

WEB DESIGN & INTERACTIVE MEDIA<br />

ASSOCIATE IN APPLIED SCIENCE // 7 QUARTERS<br />

HM Hospitality Management<br />

ID Interior Design<br />

PA Professional Application<br />

PH Photography<br />

SM Studio Management<br />

TS Transitional Studies<br />

VE Visual Effects & Motion Graphics<br />

IM Web Design & Interactive Media<br />

<strong>The</strong> fi rst numeral that appears in the course number refers to the academic year the course should<br />

be completed. <strong>The</strong> second numeral refers to the number of credits earned for that course. <strong>The</strong> last two<br />

numerals differentiate the courses. Course designations 1xxx through 2xxx are lower division courses.<br />

<strong>The</strong>y are intended to be taken prior to upper division courses that are designated with numbers 3xxx<br />

though 4xxx. Generally, the prefi x IM identifi es the core courses required in this program.<br />

COURSE NAME CREDITS HOURS COURSE NAME CREDITS HOURS<br />

Based on placement testing scores, Transitional Studies Courses<br />

may be required as a component of this program. All courses are<br />

listed in alpha-numeric order.<br />

FOUNDATION COURSES<br />

GD1400 Computer Applications 4 60<br />

GD1401 Fundamentals of Design 4 60<br />

GD1402 Drawing & Perspective 4 60<br />

GD1403 Typography for Digital Media 4 60<br />

GD1420 Image Manipulation 4 60<br />

PA095 College Success 0 12<br />

INTERACTIVE DESIGN COURSES<br />

IM1480 Fundamentals of Interactive Design** 4 60<br />

IM2420 Fundamentals of Scripting Languages** 4 60<br />

IM2460 Introduction to Authoring 4 60<br />

IM2470 Interactive Motion Graphics 4 60<br />

IM2490 Interactive Motion Scripting 4 60<br />

IM3420 Advanced Scripting Languages** 4 60<br />

DESIGN ELEMENT COURSES<br />

GD1431 Design Layout 4 60<br />

GD3445 Marketing Design 4 60<br />

IM2440 User Centered Interface Design 4 60<br />

AUDIO/VIDEO/MEDIA COURSES<br />

CA2430 Introduction to Video 4 60<br />

IM2480 Digital Video Production 4 60<br />

VE2486 Broadcast Graphics 4 60<br />

PROFESSIONAL COURSES<br />

DM2490 Project Management 4 60<br />

PA3481 Career Development 4 40<br />

PA4485 Portfolio Preparation** 4 60<br />

GENERAL EDUCATION COURSES<br />

GE1410 English I § 4 40<br />

GE1413 Psychology 4 40<br />

GE1424 Public Speaking 4 40<br />

GE1433 <strong>Art</strong> History 4 40<br />

GE2411 English II 4 40<br />

GE2412 College Mathematics §§ 4 40<br />

GE2423 Environmental Science 4 40<br />

GE2442 Critical Thinking 4 40<br />

** Denotes a course that requires a “C” or higher to pass.<br />

§ Prereq. C or higher in TS094 OR Accuplacer English Placement score of 87 or higher<br />

§§ Prereq. C or higher in TS095 OR Accuplacer Mathematics Placement score of 57 or higher<br />

112 credits : 1,512 hours<br />

41

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